acbsp 2015 presentation: preparing students for the new digital economy
TRANSCRIPT
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Preparing Students for the New Digital Economy
• Dennis Brode – Professor/Chair, Management/Marketing• Chrissann Ruehle – Assistant Professor, Management/Marketing
@ACBSPAccredited #ACBSP2015
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Preparing Students for the New Digital Economy
Presentation Overview•How We Started•Digital Marketing Program Components• Social Media Pedagogy: Periscope, Twitter, LinkedIn, Facebook, Infographics•Works Cited• Conclusion
@ACBSPAccredited #ACBSP2015
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Preparing Students For The New Digital Economy
•How we started:•Focus group to gather data on jobs and need•Analyzed the data gathered•Developed a degree program and two certificates that cross several disciplines
@ACBSPAccredited #ACBSP2015
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Digital Marketing – A.A.S.
BIS – 1120 – Introduction to Software Applications
CIS 1304 – Web Site Development w/HTML/JavaScript
COM 2206 or 2225 – Communications
ECO 2180 – Principles of Microeconomics
ENG 1101/1201 – English Composition I & II
GEO 1107 – Introduction to Geographic Information Systems (GIS)
LAW 1101 – Business Law
MAN 1107 – Foundations of Business
MAN 2150 – Management & Organizational Behavior
MAN 2155 – Management Information Systems
MAN 2270 – Management Internship
MAT 1460 – Finite Mathematics for Business Analysis
MRK 2100 or MRK 2101 – Introduction to Marketing
MRK 2102 – Principles of Advertising
MRK 2135 – Digital Marketing
MRK 2230 – Social Media & Consumer Engagement
MRK 2236 – Consumer Behavior
VIS 1140 – Design Processes I@ACBSPAccredited #ACBSP2015
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Digital Marketing Technologies - CRT
BIS 1120 - Introduction to Software Applications
CIS 1304 - Web Site Development w/HTML/JavaScript
MAN 2270 – Management Internship
MRK 2100 or MRK 2101 – Intro to Marketing
MRK 2102 - Principles of Advertising
MRK 2135 - Digital Marketing
MRK 2230 - Social Media & Consumer Engagement
MRK 2236 - Consumer Behavior
VIS 1140 – Design Processes I
@ACBSPAccredited #ACBSP2015
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Digital Marketing Communications - CRT
COM 2206 or COM 2225 – Communications
GEO 1107 – Introduction to Geographic Information Systems (GIS)
LAW 1101 – Business Law
MAN 2150 – Management & Organizational Behavior
MAN 2155 – Management Information Systems
MAN 2270 – Management Internship
MRK 2100 or MRK 2101 – Introduction to Marketing
MRK 2102 – Principles of Advertising
MRK 2135 – Digital Marketing
MRK 2230 – Social Media & Consumer Engagement@ACBSPAccredited #ACBSP2015
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Social Media Pedagogy: Periscope
The Evolution of PeriscopeEarly March 2015 Late March/April 2015
#Showusyourfridge
#Fridgeview
@ACBSPAccredited #ACBSP2015Courtesy of Buhr
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Social Media Pedagogy: Periscope
Periscope Applications for Business:• Employer Branding/Recruitment
Campaigns• Meet the CEO Chats• Event Promotion/New Product
Launch• Virtual Experience• Behind-the-Scenes Interviews
@ACBSPAccredited #ACBSP2015
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Social Media Pedagogy: Periscope
Teaching and Learning Take-aways:• Interactive nature of Periscope
promotes critical thinking• Practice helps lift students’
confidence levels• Boosts agile thinking• Fertile ground for ethics and piracy
issues debate@ACBSPAccredited #ACBSP2015
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Social Media Pedagogy: Twitter
• Getting Started:• Remember that Twitter is a close-knit social community• Always communicate in a courteous and respectful manner• Choose the right Twitter handle• Design a bio that represents your business interests• Upload a photo or image that represents you• Follow others first• Notify your network that you are on Twitter• Establish your participation goals• Just Tweet!
@ACBSPAccredited #ACBSP2015
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Social Media Pedagogy: Twitter
• Getting Your Students Started:• Explain the Twitter “Rules of the Road”• Discuss the importance of setting up their
account correctly• Invite them to follow you• Model participation for students• Share news articles and publications of
interest• Demonstrate productivity tools like
Hootsuite or Tweetdeck• Emphasize the value of an editorial
calendar
@ACBSPAccredited #ACBSP2015
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Social Media Pedagogy: LinkedIn
• Introducing Your Students to LinkedIn:• Valuable for job search and professional networking• Faculty should setup their LinkedIn profile first• Integrate LinkedIn profile development as an assignment
• Value for Students and Faculty:• Career branding for a professional online presence• Ability to connect with potential recruiters and apply for jobs• Follow LinkedIn influencers and learn the art of content curation• Allows educators to maintain contact with students and track
progress
@ACBSPAccredited #ACBSP2015
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Social Media Pedagogy: Facebook
• Getting Started with Facebook:• Develop a strategy, goals and objectives for your business’ Facebook page• Identify who will be responsible for setting up and maintaining the page• Develop an Editorial Calendar• Assemble prewritten content and images for the page setup• Create a page for your business and fill out the basic information completely• Setup administrator rights• Add content to your site including an attractive cover photo• Invite users to “like” your page• Monitor results such as page likes, post reach, page visits and overall
engagement levels
@ACBSPAccredited #ACBSP2015
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Social Media Pedagogy: Infographics
“While not appropriate or useful for all types of content, infographics
can add valuable context to existing stories by using visuals to
show relationships in data, anatomy, hierarchy, chronology,
and geography” (Crooks).
@ACBSPAccredited #ACBSP2015
Demo Storyboar
ding in Class
Use Draw/Pair/Share for
Initial Design
Create Infographic
using Technology
(i.e. Piktochart, Visual.ly)
Applications: Assessment & Metacognition, Lecture, Team Presentations
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Works Cited
“About Us.” LinkedIn.com. 2015. 7 May, 2015.
Buhr, Sarah. “Meerkat and Periscope Aren’t Sure What to Do with Their Hands.” TechCrunch.com. The Crunch Network, 29
Mar. 2015. Web. 5 May 2015.
Crooks, Ross. “Are Infographics Still Effective as Part of Your Content Strategy?” Forbes.com. 14 Jan. 2014. Web. 6 May 2015.
Quinn, Cassidy (@CassidyQuinn). “Apparently #fridgeviewis the new live streaming trend…I just tried it @kgwnews and got 1,300 hearts and 77 viewers.” 31 Mar. 2015, 6:17 p.m. Tweet
@ACBSPAccredited #ACBSP2015
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Conclusion
• Prepare for a fast moving digital marketing field
• Remain open to collaborating in a dynamic environment
• Be a builder!
• Step forward to model lifelong learning
• Never assume students know everything about social media
• Help students overcome their fears, especially “Imposter Syndrome”
• Have fun!
@ACBSPAccredited #ACBSP2015
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Contacts
• Dennis Brode, Professor/Chair, Management/Marketing @ProfBroLinkedIn.com/in/[email protected]
• Chrissann Ruehle, Assistant Professor, Management/[email protected]/in/[email protected]
@ACBSPAccredited #ACBSP2015