about us...consultancy on pricing, allocation, sales and marketing. there are 66 shared ownership...

2strettonssitesales.co.uk

StrettonsSiteSales is a new build advisory, sales and marketing firm. Combining the vast experience of two specialist companies, our partnership provides enhanced market-facing advice following from decades of experience dealing with substantial residential led development sites. StrettonsSiteSales offers an end-to-end service supporting registered providers, housing associations, local authorities and private developers in the acquisition, viability, development and selling of new build schemes.

In view of the growing importance of the new homes sector, this joint venture offers a competitive service to project teams seeking the benefits of a single professional team to advise on each aspect of upcoming new build schemes. Our clients will gain an advantage from the experience and track record of both individual firms, offering in-depth market knowledge at every stage of the development cycle.

About Us


Development Viability

Land Acquistion

CommercialLettings & Sales

Design & Specification

Property Management

Customer Care

New Homes Sales & Marketing

Market Intelligence

Development Consultancy & Valuations

Our Services


Land Acquisition Working on behalf of RPs, developers, housebuilders and local authorities, we assist in the disposal and acquisition of development land, as well as whole-of-scheme sales. On-the-ground expertise, gathered over many years, allows us to offer landowners bespoke advice on planning and evaluation.

Development Viability Our team undertakes and assists in reviewing Financial Viability Assessments. We tailor our approach to each client and issue detailed advice to ensure we achieve the right result. We are uniquely placed in the market in that we also specialise in the valuation and disposal of affordable tenure housing. We advise both developers and registered providers, being appointed onto the valuation frameworks of many of the principle affordable housing providers.

Development Consultancy & Valuations Our team undertakes the valuation of residential units within new developments and also existing stock for a range of private developers, large house builders and Registered Providers (RPs), including the value of affordable housing and commercial space. For new build developments, we undertake this work from the initial design stage, at various points in the development process, right up to when the units are to be launched to the market for sale or to rent. We provide this advice in the form of early market intelligence in assessing the viability of a scheme and also RICS Red Book valuations.

Design & Specification Working closely with architects and interior designers, we maximise the success of each development by ensuring that our expertise is used from the planning stage through to build completion. A key part of this is ensuring that the specification is finalised early enough in the process for contractors to include this in their pricing to avoid costly new variations midway through a project.

Our Services


Market Intelligence Our in-house market research team monitors the new build and second-hand markets, creating detailed valuations and reports for our clients. The insights we generate help to inform the best mix of units on a site, pricing on GDV and how best to achieve the required sales rates.

Sales & Marketing We specialise in tailoring sales and marketing programmes to deliver efficiency in terms of cost and cash collection, ensuring we keep voids to a minimum. We do this on up to, and occasionally over, 1,000 properties per year.

Commercial Lettings & Sales Our commercial property agency covers a broad cross-section of the commercial property market including offices, retail, licensed & leisure property, industrial, medical & community, property investments and residential development opportunities.

Property Management Our asset management service focuses on achieving our clients’ objectives by actively and strategically looking for ways to maintain and enhance the rental and capital value of their investments. Property requires constant review and a proactive approach to management to identify opportunities for optimising value and rental revenue.

Customer Care We have created a dedicated Customer Care team to ensure that any issues that do arise can be dealt with as swiftly and efficiently as possible. We track the progress of all jobs from start to finish and ensure that we keep you up to date as to the status of your queries at regular intervals.

Our Services


About The Team

The team have a long history working across successful projects for registered providers, housing associations, local authorities and private developers. Together, we are able to add value to the clients who need effective marketing and sales with fully backed RICS Red Book valuations supporting the approach.

Our combined services provide clients with market knowledge, specialisms of each firm and experience. This relationship has resulted in us working as a merged entity to bring more value to new build developments.

Gary PowisDirector, Development Consultancy,

Strettons

Ria SaulterDirector, SiteSales

Chris CollinsDirector, Commercial & Residential,

Strettons

Aasia PathanAssociate Director,

Strettons

Murray SmithManaging Director,

SiteSales

Ross SmithDevelopment Director,

SiteSales


Experience


Client: The London Borough Newham + Future New Home

Summary: A new development of 1, 2 & 3 bedroom apartments at the former West Ham Football Ground. Upton Gardens, an 842 unit mixed-tenure development of private sale and affordable housing has been launched on the site of West Ham’s former Upton Park stadium in East London.

Continuing our work with the London Borough of Newham, we will be providing consultancy on pricing, allocation, sales and marketing. There are 66 shared ownership homes and 47 homes for affordable rent. With our experienced sales team based on site, we will undertake the whole sales process from initial viewings to the handover of the keys.

Services: Market Intelligence New Homes Sales & Marketing Customer Care

Upton Gardens, Upton Gardens, E13


Client: Barnardo’s Developments

Summary: Barnardo’s Garden Village is a unique development in the heart of Barkingside in the London Borough of Redbridge. It is a multi-phased scheme of newly built and carefully converted heritage houses and apartments. The 210 homes offered were available for Private sale and Shared Equity.

The driver for the development was to ensure that enough surplus from the scheme was released to fund the build of a new Barnardo’s headquarters on site. Our early appointment meant that we were involved in every stage of the development. This allowed us to help design the scheme around the target market of the area, providing both houses and apartments for local families. We also created the financial model that enabled the charity to carry out the development without any direct cash input to it.

Services: Market Intelligence Design & Specification New Homes Sales & Marketing Customer Care

Barnardo’s Garden Village, Barkingside, Redbridge, IG6 1QG


Client: Triathlon Homes

Summary: This iconic development is famously known for accommodating the Olympic athletes during the London 2012 Olympics.

The scheme comprised of 269 Shared Ownership, 79 Shared Equity and 365 Intermediate Market Rent units. We provided RICS Red Book valuations on the individual Market Values and Market Rents for each flat to establish the asking prices/rents before the release of the flats to the market over 4 principle phases.

We were appointed to sell and let all units, which we completed in 17 months, exceeding our targets and meeting all timescales set by the client.

Services:

Development Consultancy New Homes Sales & Marketing

East Village, Stratford, East London, E20


Client: Notting Hill Genesis

Summary: Stunning mix of 1, 2 and 3 bedroom apartments in the exceptional new community of Royal Wharf by the Royal Docks.

The development is located in the brand new community of Royal Wharf by The Royal Docks, with the River Thames to the south and North Woolwich Road to the north with the Royal Docks just beyond.

Services:

New Homes Sales & Marketing Market Intelligence

Traders’ Quarter, Starboard Way, London, E16 2NZ


Client: Peabody

Summary: Bridge East is a waterside development offering a selection of 2 and 3 bedroom homes ideally situated within walking distance from the heart of Stratford and the Queen Elizabeth Olympic Park. All apartments benefit from generous terraces or balconies, along with concierge service and onsite private gym access. Whilst the broader development features commercial space at ground floor level, a communal courtyard garden square and a riverside walkway

Services:

New Homes Sales & Marketing Market Intelligence

Bridge East,Cooks Road, Newham E15 2PW


Client: Notting Hill Genesis

Summary: Situated close to Gallions Reach DLR, within 20 minutes of Canary Wharf, these outstanding 1, 2 and 3 bedroom Shared Ownership apartments benefit from a superb waterside location in a prime position, where the river Thames meets the Royal Docks.

The first phase of Royal Albert Wharf is bordered by water on three sides - with the Royal Albert Basin to the west, the River Thames to the east and a former shipping lock to the south. Workspace, cafés and bars will line the dock where a 100-year old Edwardian ‘Pump House’ still operates while a tree-lined square will act as a focal point for the community.

Services: New Homes Sales & Marketing Market Intelligence

Royal Albert Wharf,Royal Albert Wharf, Upper Dock Walk E16 2GU


Client: Swan New Homes

Summary: We provided RICS Red Book valuations in the form of individual Market Values on 96 shared ownership tenure flats within the completed scheme. Valuations were first provided in May 2018 and we provided updated valuations in 2020. We first provided the valuations at an early build stage and up to when the flats were being completed.

Services:

Development Consultancy Market Intelligence

360 Barking,16-48 Cambridge Road, IG11


Client: Peabody

Summary:

This is a major phased new build mixed residential and commercial canal-side scheme that will create 580 flats in a mix of private and affordable tenures. It also includes over 4,645 m2 / 50,000 ft2 of flexible commercial space with a range of A1-A5 retail and B1office uses.

We provided RICS Red Book valuations in the form of individual Market Values (notional 100% equity share) on a total of 74 shared ownership tenure flats over 3 phases. Valuations were first provided in late 2017 in phase 1 and then on phases 2 and 3 into 2020.

Services:

Development Consultancy

Fish Island Village,Hackney Wick, London, E3


Client:Caraeno Property Summary:Opposite Stratford Station 330 residential units within 2 towers and 20,000 ft2 of commercial. We agreed a sale of the site to a residential developer on the basis that our clients were handed back the commercial accommodation in shell condition.

We were involved in the development site sale to Telford Homes, pre let offices agreed to Galliford Try and the commercial investment was subsequently sold.

Services: Land Acquisition New Homes Sales & Marketing Commercial Lettings & Sales

Stratosphere,Broadway Chambers, E15


Client: Countryside Properties

Summary: We were instructed on a substantial phased development forming part of the Greenwich Peninsula. The development provided in excess of 2,700 new homes and 4,500m2 of commercial space. Greenwich Millennium Village offered 1,395m2 of commercial accommodation set around a Village Square.

Lettings were agreed to a range of commercial occupiers to create a vibrant focal point for the development followed by agreeing a sale of the commercial investment to a niche fund.

Services:

Commercial Lettings & Sales

Greenwich Millennium Village, SE10


Client: Berkeley Homes

Summary: Caspian Wharf was a new mixed-use development comprising 543 residential apartments and 2,000m2 of new retail, offices, leisure community uses. We worked closely with the developer to assist them to secure planning for additional residential units within commercial space and agree a commercial strategy.

Pre lets were secured to a range of users including a c-store (Tesco), gym, dry cleaners, hairdressers, an estate agent and nursery.

Services:

Development Consultancy Commercial Lettings & Sales

Caspian Wharf Development, Bow, E3


Client: Galliard Homes

Summary: New mixed use development comprising 106 exclusive residential apartments 4,087m2 of retail, offices, leisure community uses. We worked closely with the client and their planning consultants in securing planning for additional residential units at mezzanine level.

Offers were received from a c-store, estate agents and soft play centre.

Services:


St Luke’s Square, London, E16


Client: Swan Housing

Summary: Phased mixed use development forming part of Laindon Shopping Centre. The development offers a range of residential, new retail, offices community uses. Working closely with client advising on rents and tenant mix.

Pre lets discussions took place with a range of users including a medical Centre, bakery, pharmacy, restaurants and hairdressers.

Services:


Laindon Shopping Centre, Essex, CM12


Client: Solum Regeneration

Summary: Comprehensive new mixed use development comprising 96 residential units on Walthamstow Central Station site (South). 471m2 of retail, offices leisure community uses available.

We pre-let the 107-bedroom hotel to Travelodge Hotels. A long leasehold sale to Costa Coffee was agreed to create a destination café over ground and mezzanine floors together with various lettings to local service retailers.

Services: Commercial Lettings & Sales

Walthamstow Gateway, Walthamstow Station Site, E17


Client: Barratt Homes

Summary:

Adjacent to Canning Town station comprising 975 residential units, 152 bedroom hotel, and 30,000 ft2 of commercial.

We were appointed prior to planning to provide market advice and influence the commercial configuration. We developed marketing strategy and have secured a pre let of the hotel to Premier Inn and a commercial unit to a national supermarket.

The hotel investment has been pre sold and we are in discussions with a short list of specialist investors to forward purchase all of the remaining commercial.

Services:


Capital East, Royal Victoria Docks, E16


Client: Vistry Partnerships

Summary: Landmark mixed use development adjoining Excel and comprising 718 residential apartments overlooking the Royal Docks. It brought forward 1,400m2 of new retail, office and leisure opportunities with water frontage.

A forward sale of all of the commercial space was agreed to a specialist fund. A letting strategy was subsequently undertaken and pre lets were secured to a range of place making users including c-store, gym, dry cleaners, hairdressers two local restaurants.

Services: Market Intelligence Commercial Lettings & Sales

Brunel Street Works, Canning Town, E16

about us...consultancy on pricing, allocation, sales and marketing. there are 66 shared ownership...

Documents