About Twobirds

The concept One dress, over 15 different ways to wrap. No alterations needed. Two sizes fits all.

For the considerate bride who wants to give her bridesmaids an easy and stylish bridesmaid dress to wear long after the wedding. Twobirds, a boutique bridesmaids dress company, offers ONE dress that can be worn in over 15 different ways and requires no alterations. Unlike the traditional options, Twobirds offers true flexibility and personalized style well beyond the wedding day.

Elevator Pitch

User Journey

DISCOVER ON PINTEREST LEARN MORE ON WEBSITE MAKE AN APPOINTMENT OR CREATES BRIDAL PROFILE

GO INTO SHOWROOM TO PURCHASE

The Plan

KPI’s

UNIQUES APPOINTMENTS BRIDAL PROFILES

Unique Visitors

CONTENT STRATEGY Increase brand awareness and drive potential customers to the site by creating a content strategy and tying the blog to Pinterest and other social channels Tracking through Google Analytics, looking at Uniques, page views on Blog page and traffic sources

Appointments & Bridal Profiles

EMAIL MARKETING Increase conversions by implementing a marketing strategy in order to push potential customers further towards actual purchase Tracking through Mailchimp and Google Analytics

Content Marketing

Current blog

Content Strategy

Potential Blog Topics: •  Top 10 most outrageous weddings •  A wedding planning timeline •  A detailed wedding timeline •  A day of wedding checklist •  Vendor gratuity/tipping reccos •  A visual gift registry guide •  Ideas for wedding favors •  Ideas for how to ask your bridesmaids •  Guide to venue pricing

Imagery Example:

Partnerships

Twobirds will initiate partnerships with other companies and blogs in wedding space. Twobirds will offer 15% off on dresses in return for discounts or access to partner products and services.

Email Marketing

Today’s Email Experience

Example:

Incorporating a Modal

Initiating Drip campaigns

SIGN UP MODAL BRIDAL PROFILE

MAKE AN APPOINTMENT SWATCH REQUEST

Implementation

Facebook Ad

UI/UX

Onboarding Twobirds could make a short and compelling onboarding (through icons, pictures or video) so that potential customers are not confused by the ordering process or how the dress works. Currently the onboarding is spread out across different tabs making it unclear the best way to navigate and gain information quickly.

Pin It Buttons

Conflate “Gallery” and Blog

Incorporate Tracking Currently the “Make an Appointment” page is run through another program and is thus not trackable through Google Analytics. Additionally, the bridal profile page does not have a different page name come up when the bridal profile is complete.

Thank you!