pantry pal - cloudinaryres.cloudinary.com/general-assembly-profiles/image/...my healthy eating...

PANTRY PAL

By Alex Dull

ALL PROGRAM IDEAS AND THEMES ARE PROPERTY OF PANTRYPAL

PROBLEM STATEMENT Cooking on the fly is tough. Individuals who cook at home have the tough decision of “what to cook”. They find themselves scrambling to discover a new recipe with a quick prep time.

RESULT People tend to cook what they’re comfortable cooking and may not know what they can cook with ingredients on hand.

THE IDEA Creating a home recipe finder based on ingredients already on hand.

PANTRY PAL

PANTRY PALUSER PERSONAS

PAGE 3ALL PROGRAM IDEAS AND THEMES ARE PROPERTY OF PANTRYPAL

LARA GILCHRIST

“I love my family, they mean the most

to me.”

Lara is a self employed dentist and has two kids. She’s constantly reeducating herself in her field. She hates time away from her children and because of that her dentistry is walking distance to her home. Lara used to run everyday. She recently met a guy on match.com and they’ve been dating for a couple months.

MOTIVATIONS

AGE

OCCUPATION

STATUS

LOCATION

FRUSTRATIONS• Unable to make time with friends

because of her dentistry business consumes her time

• Traveling back and fourth between Indianapolis and St. Louis because her ex husbands has weekend custody

INCENTIVE

FEAR

ACHIEVEMENT

GROWTH

POWER

SOCIAL

GOALS• Save enough money to send both her

kids to the best university money can buy

• Start running again and enter four marathons - complete one each quarter

41

OWNER OF A DENTISTRY

DIVORCED

ST. LOUIS

BIO

PERSONALITY EXTROVERT

SENSING

THINKING

INTROVERT

INTUITION

FEELING

TECHNOLOGY IT AND INTERNET

SOFTWARE

MOBILE APPS

SOCIAL NETWORKS

http://match.com

USER PERSONAS


EMILY BUGG

“A glass a wine a day never hurt anyone”

Emily is a single young professional who travels most days for work. She subscribes to Bon Appetit magazine and spends her free time reading new books while drinking a glass of wine or trying new recipes to cook for guests. She loves her job because of its work-life balance. This gives her plenty of time during lunch to play with and walk her new puppy.

MOTIVATIONSAGE

OCCUPATION

STATUS

LOCATION

FRUSTRATIONS• Setting the fire alarm off while cooking

• Buying the bad tasting wine

• That I haven’t been on Cake Wars yet

INCENTIVE

FEAR

ACHIEVEMENT

GROWTH

POWER

SOCIAL

GOALS• Work in readjustments therapy with OEF

and OIF vets

• Become a sommelier

• To visit the gym more often to balance my healthy eating habits

28

THERAPIST

SINGLE

LOUISVILLE

BIO

PANTRY PAL


SENSING

THINKING

INTROVERT

INTUITION

FEELING

TECHNOLOGY IT AND INTERNET

SOFTWARE

MOBILE APPS

SOCIAL NETWORKS

USER PERSONAS


TRAVIS BENJAMIN

“I work to put food on the table and get my

children through college.”

Travis has lived in Miami his whole life, but recently moved the the suburbs. He’s been with the same law firm for over 20 years. His career takes up his time away from home and usually gets home late. Though he is tech savvy he is only comfortable using apps his familiar with.

MOTIVATIONS

TECHNOLOGY

PERSONALITYAGE

OCCUPATION

STATUS

LOCATION

FRUSTRATIONS• Spending to much down time on

checking social media

• Having a lack of energy or time for law firm marketing

• Competition in the legal field

INCENTIVE

FEAR

ACHIEVEMENT

GROWTH

POWER

SOCIAL

GOALS• To make it to more of my sons baseball

games

• Being home in time for dinner

• Remodel the house he recently moved into

51

LAWYER

MARRIED

MIAMI

BIO

PANTRY PAL

EXTROVERT

SENSING

THINKING

INTROVERT

INTUITION

FEELING

IT AND INTERNET

SOFTWARE

MOBILE APPS

SOCIAL NETWORKS

USER PERSONAS


DANIEL PINEDA

“Newly wed and love for Chicago.”

Daniel recently got married and lives in Chicago. If he’s not happy with his career path, he’s not afraid to seek out new opportunities and challenges. Daniel is well-spoken and tech savvy. With his competitive edge, Daniel excels in sales goals. He enjoys dividing his time between work and training for IronMan Triathlons.

MOTIVATIONSAGE

OCCUPATION

STATUS

LOCATION

FRUSTRATIONS

• Bad ideas

• People who aren’t willing to change or listen

• Find more time to spend with my wife

INCENTIVE

FEAR

ACHIEVEMENT

GROWTH

POWER

SOCIAL

GOALS

• Set a personal record in my next Iron Man

• Find a new job that makes me happy

• Start my own creative agency someday

34

SALES

MARRIED

CHICAGO

BIO

PANTRY PAL

TECHNOLOGY


SENSING

THINKING

INTROVERT

INTUITION

FEELING

IT AND INTERNET

SOFTWARE

MOBILE APPS

SOCIAL NETWORKS

COMPETITIVE LANDSCAPE


PANTRY PAL

• Supercook is an innovative new recipe search engine which finds recipes you can make with the ingredients you currently have at hand. Can create user profile and you can find ingredients by drag and dropping ingredients into your kitchen. The recipes are pulled in and once you select a recipe your driven outside to a site such as Martha Stewart

Top Competitor

• Poorly designed and seems to be targeted to stay at home mothers and or home chef community. Seems blogger driven. Rather than pick a recipe then have to wander out searching to buy the ingredients he wanted to answer "I have these ingredients; what can I make?

• Epicurious is the most trusted, authoritative, and award-winning digital voice in food. Search by recipe and ingredients. Known for their holiday recipes and ability to create a personal profile. They also have lots of sponsored content.

• Chowhound a smart food site on the Web. Features entertaining videos; original stories; tested recipes. What they excel in the most is their discussions boards about restaurants, cooking, and more.

Similar Concept

PROCESS: LEAN


IDEAS

BUILD

PRODUCT

MEASURE

DATA

LEARN

PANTRY PAL

SKETCHES


PANTRY PAL

WIREFRAMES


PANTRY PAL

HIGH FIDELITY MOCK DRAFT


PROBLEM WITH FIRST DRAFTThe problem started with my user research. A question from the Persona Questionnaire - ‘What makes you choose a specific recipe for dinner?” That question sparked the “What Are You Cooking” CTA.

User research told me users typically plan several meals for the week. Eventually this question seemed self-explanatory because they know what they are planning on cooking. Selecting a meal type became redundant. What matters is the ingredients you have on hand and what recipes this tool can find based on that.

PANTRY PAL

USERFLOW


CHOOSE ARECIPE

INGREDIENTS

WHAT’S INYOUR

PANTRY?

BUY INGREDIENTS

ABOUT

CONTACT

ADVERTISE SEARCH BAR

CHECK ON-HAND

INGREDIENTS

Static Page

Dynamic Page

Decision Point

ExternalLink

RECOMMENDED DETAILS

VIDEO

GROCERY STORE

LOCATOR

SHARE/PRINT

INSTRUCTIONS

INGREDIENTS

INGREDIENTS

RECOMMENDEDINGREDIENTS

GOOGLE MAPS

PEAPOD

RECIPESCLEARFIND

RECIPES

RECIPE INGREDIENTS& DIRECTIONS

WOMENSFORUMMEDIAKIT

PANTRY PAL

PANTRY PAL

THANK YOU!

pantry pal - cloudinaryres.cloudinary.com/general-assembly-profiles/image/...my healthy eating...

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