www.ipeindia.org

Institute of Public EnterpriseOsmania University Campus, Hyderabad - 500 007, India.

Tel : +91-40-2709 7445, 2709 5479, 2709 5481,2709 8937

Fax:+91-40-27095478,27095183

Academic Output

Registration and Fees

Conference Co-Chairs

Conference Advisory Board

Dr. R K Mishra,

All papers presented in the conference will be summarized in the conference proceedings along with the reports of the interactive workshops. Selected papers would be published in the International Journal of Business Competition and Growth.

Indians Foreigners /NRIs

Corporates Rs 10,000 USD 400

Small & Medium Enterprises / Rs 6,000 USD 250

Professionals

Academicians Rs 2,500 USD 200

Reseach Scholars Rs 1,500 USD 100

Students Rs 750 USD 50

Closing date of registrations: December 5

Dr. S K Mathur, Programme Director, PGDM-International Business, Institute of Public Enterprise ( IPE ), Hyderabad, India.

Dr. Rajagopal, Professor and National Researcher, EGADE Business School, Mexico City. rajagopal@itesm.mx

Senior Professor & Director, Institute of Public Enterprise, Hyderabad, IndiaProf. Mithileshwar Jha, Professor of , Indian Institute of Management, Bangalore, IndiaDr. Arpita Khare, Professor of Marketing, Indian Institute of Management, Rohtak, IndiaProf. Hitesh Bhatt, Professor, of Management, Institute of Rural Management, Anand, IndiaDr. S K Mathur, Professor of Global Marketing & International Business IPE, HyderabadDr. Nandita Sethi Professor of Economics, IPE, HyderabadDr. Rajagopal, Professor, EGADE Business School, Mexico City, MexicoDr. Raquel Castano, Dean, EGADE Business School, Monterrey, MexicoDr. Alvaro de Garay, Academic Director, EGADE Business School, Mexico City, MexicoDr. Kip Becker, Chair, Department of Administrative Sciences, Boston University, MADr. Demitrus Kantarelis, Professor of Economics, Assumption College, Worcester, MADr. Hiranya Nath, Professor of Economics, Sam Huston University, Hunts Ville, TXDr. Angappa Gunasekaran, Chair, Department of Decision Sciences, Charlton College of Business, University of Massachusetts, Dartmouth, MA Dr. Kamal Ghose, Professor of Marketing, Lincoln University, New Zealand Dr. Satyendra Singh, Professor of Marketing, University of Winnipeg, CanadaDr. Anoop K. Patiar, Professor of Marketing, Griffith University, AustraliaDr. Gianpiero Lugli, Professor of Retail Marketing; Dean of Faculty, University of Parma, Parma, Italy Dr. Jack McCann, Dean, School of Business, Lincoln Memorial University, Harrogate, TN, USADr. Kavita Karan, Professor, School of Journalism Southern Illinois University, Carbondale, Illinois Dr. Sabita Mohapatra, Chair, Marketing Area, Indian Institute of Management, Indore, IndiaDr. Geetha Duppati, Associate Professor, Waikato University, New ZealandDr. Narender Rao, Professor of Finance, North Eastern Illinois University, ChicagoDr. Vladimir Zlatev, Associate Professor of Practice, Metropolitan College, Boston University, Boston, MADr. Mukund Das, Director, Chandragupta Mourya Institute of Management, Patna, India

Email: skmathur@ipeindia.orgMobile: 9849644860

Email:

Marketing EGADE Business School Mexico

EGADE Business School is the graduate business school of Tecnologico de Monterrey, a university recognized throughout Mexico, North America, and Latin America for the development of entrepreneurial and globally competitive leaders who create and sustain value. The School has locations in Monterrey and Mexico City and has three international accreditations comprising AACSB, EQUIS, and AMBA. It has developed a robust reputation based on the quality of its graduates, its innovative educational model, high-quality instruction and research achievements, and the global nature of its academic programs. EGADE Business School is a community of minds, internationally recognized faculty, talented students, successful alumni, distinguished business leaders, and prestigious international academic partners.

Institute of Public Enterprise, Hyderabad, India

EGADE Business School, Mexico City, Mexico&

Global Business Environment: Strengthening Marketing Strategies in Emerging Markets

International Conference on

th thDecember 11 -12 , 2014IPE, Hyderabad

Dr Rajagopal, FRSAEGADE Business School

Programme Co-Chairs

Dr. S.K. Mathur, Fellow (IIM-B)

Institute of Public Enterprise

About the Conference Organizers

Institute of Public Enterprise (IPE) India

IPE, founded in 1964, is now in its Golden Jubilee Year

IPE has ranked first in A.P., third in South India and seventh among the Top 20 B-Schools in India while it is ranked among the Top Ten in respect of Intellectual Capital

Large contingent of fifty five well qualified faculty with expertise across subject domains such as Marketing, Finance, HRM, International Business, Production & Operations Management Supply Chain Management, Economics, Business Strategy, Quantitative Methods, Systems / IT, Corporate Governance, Foreign Languages, etc., as well as across various sectoral domains

IPE has entered into MoUs with ICPE and Faculty of Economics, Ljubljana University, Slovenia, EGADE Business School, Mexico and Kyungpook University, Korea,etc and also has association with Northeastern Illinois University, University of Monash, Australia, University of Waikato, New Zealand, etc.

Visiting faculty from world renowned universities / B-Schools are invited at IPE campus to render courses to students such as from Erasmus University / Rotterdam, EGADE, Mexico, Southern Illinois University, USA, etc.

IPE has been granted the Affiliate Member status by the globally renowned EFMD and is in league with world’s leading management institutions.

The B-School has five different full time post graduate PGDM Programmes as well as on Executive PGDM Programme

IPE does extensive consultancy & research work apart from conducting several MDPs / training programmes

Prof. R.K.Mishra, Director & Sr.Professor, IPE,is a graduate of International Management Programme, SDA Bocconi, Milan, Italy. He has been a Fellow of British Council and Commonwealth Secretariate, He has been awarded Fellowships by UNDESA, ICSSR and UGC. He has had research stints at London Business School and Maison Des Sciences De L' Hommes, Paris. He has taught at the University of Bradford, United Kingdom and was a visiting Professor at Maison Des Sciences De L' Hommes, Paris.

He was also a member of the working group on privatisation set up by the International Institute of Administrative Sciences, Belgium. He has also been a researcher for Planning Commission. Finance Commission, Prime Minister's Economic Advisory Council, OECD, United Nations University - World Institute for Economic Development Research, International Civil Service Consortium, State Bureaus of Public Enterprises, Financial Institutions and Banks. He is Vice-President (Asia). International Association of Schools and Institutes in Administration, Brussels.

Advisor : Prof ML Sai Kumar (Dean, IPE)Dr. S K Mathur, Programme (Director, PGDM-International Business, IPE)Dr. Nandita Sethi (Coordinator, Publications Division, IPE)Dr. M. Karthik ( Programme Director PGDM – IPE)Mr. ANK Prasanna Anjaneyulu (Assistant Professor, IPE)Dr. G Rajesh (Assistant Professor, IPE)Dr. Ananth Kumar (Assistant Professor, IPE)Mr. M J Ramakrishna (Assistant Professor, IPE)Dr. Swayam Prava Mishra.

Jt. International Business

Organising Committee

Programme CommitteeDr. M. Karthik, Dr. Swayam Prava Mishra, Mr S Vivek, Mr G Goverdhan, Mr. Ch Upender

IPE'S New green Campus at Shameerpet has state-of-the-art airconditioned lecture halls well stocked, modern Library, auditorium, food courts multi-storied boys and girls hostel buildings, with air conditioned rooms, playgrounds, gymnasium, etc.

IPE'S New State -of-the-art Campus

What would you achieve?

What you will learn?

Themes and Topics

§An interactive and hands-on approach to develop innovative marketing strategies which help gain vital competitive advantage in times of marked uncertainty and post the global secession

§Ways to explore business opportunities in global markets§Valuable insights in an intimate setting with noted global marketing experts§Examples, illustrations and case studies of best practice interventions around

the world§Opportunity to delve deeper into areas such as globalization, innovative

marketing strategies, market economics, market environment, trade policies, brand management, investment, market behavior, and more

§A networking opportunity to meet international colleagues and professionals who are grappling with similar issues, problems and concerns

§The dynamics of Global Business Environment with its inherent business challenges amid uncertainty, global business opportunities, etc.

§The advanced marketing tools and techniques that can be used in managing sustainable business growth

§The ways to avoid the pitfalls in business at global and local marketplaces§Path to follow proven marketing strategies to develop cost effective strategies

that could yield higher profits§Identifying the success factors that could converge global-local market

operations

Track 1: Business Economics and Finance·Macro-economic environment·Monetary policies and business opportunities·Economic situations-inflation, recession etc.·Banking and financial resources for business growth·Fiscal policies, public finance, and interest rates

Track 2: Marketing in the twenty first century·Shifts in socio-cultural market behavior·Organizational design of global companies·Local marketing conflicts, and market transitions·Growth of SME and family business·Emerging market scenarios ·Understanding Emerging Markets for global business opportunities

Track 3: Multinational companies, and innovation Regional Expansion·Market reforms and business expansion·Growth of multinationals in India·The Innovation Paradigm for quantum growth in businesses of companies

/corporates·Business model innovations & Business Strategy Innovations·Best Practies in innovation by Corporates / companies·Business innovations, technology, and opportunities in Global Business·Government and entrepreneurial development

Track 4: Globalization and Business Growth·Globalization and business diversity ·Modes of entry in emerging markets ·Resource planning ·Mergers, Acquisitions, and marketing strategies ·Best practices in global-local business ·Managing business organizations: Competition versus Cooperation·Marketing Initiatives

Track 5: Global Marketing Strategy·New Product Management·Promotion and advertising·Pricing, distribution and logistics·Marketplace competition·Segmentation, Targeting and Positioning ·Brand Management

Track 6: Consumer Behavior·Consumer perception, attitude and behavioral dimensions·Psychodynamics and social networking·Neuro-marketing·Society, culture, and consumption·Gender and consumer behavior

Track 7: Globalization and Technology in Marketing·Technology transfer and business growth·New marketing technologies ·Disruptive technology and threats in business·E-commerce and mobile marketing·Internet marketing and management information system

Track 8: Services Marketing – ·Banking and financial services marketing·Leisure and tourism marketing ·Customer relationship management·Office services marketing·Customer services and value creation

The Conference organizers invite full papers, abstracts, and extended abstracts from the

interested academics, professionals and researchers on the above stated topics. The length of

the full papers should not exceed 30 pages in double space. The important dates on

submissions are as detailed below:

Submission of abstracts, full papers and extended abstracts: August 31, 2014Submission of final papers: September 30, 2014Acceptance of papers: October 31, 2014Conference Registration Opens: November 01, 2014

All submissions must be typed, double spaced with 2.5 cm or one-inch margins using 12

point Times New Roman font in a single MS Word file. All Paper / abstract submissions must

include a Title, Authors (names, affiliations, e-mails of all authors and a notation (*) of the

corresponding author), an Abstract (no more than 150 words) and 3-5 Keywords. Final paper

should not to exceed 30 pages, including the Abstract, text body (Introduction, Theory,

Methods, Findings, Discussion, Conclusions and Implications), Tables, Figures and

References. All paper submissions must include a discussion, which addresses the

contribution of the author's work to the advancement of business and business-related

science and practice

All submissions must be entirely original, not previously published, and must not be under

concurrent consideration or scheduled for presentation elsewhere. All abstracts and papers

must be submitted electronically via e-mail to the conference co-chairs Dr. S K Mathur,

and Dr. Rajagopal, rajagopal@itesm.mx

Breakthrough Strategies for Services

Email: skmathur@ipeindia.org Email:

Paper Submission

E EGADE Business School, Mexico City, Mexico&

Institute of Public Enterprise, Hyderabad, India

Global Business Environment: Strengthening Marketing Strategies in Emerging Markets

Who should attend?

International Conference on

December 11-12, 2014

Furtiveness in marketing among firms in the global market place has gained increasing attention as a tactical thinking in the twenty first century. Most multinational companies are employing covert market strategies to gain first mover advantages and stay sustainable in the market against growing competition. The historical review on some strategic marketing perspectives on how it has been evolved in emerging markets and practiced in a myriad of ways in various parts of the world has given big lessons to many companies on the global business platform. There are many innovative marketing strategies consequently evolved in the emerging new marketplace canvassing the advanced marketing-mix and many new elements in developing marketing plans. Multinational companies play around both marketing strategies and tactics in an integrated mode to gain competitive advantage. The stealth marketing thus conceptually embedded in the competitive marketing strategies that are being practiced in the global markets. Conventional wisdom in developing marketing strategies contemplates that companies from the regional or emerging edge cannot compete against global giants, which might not hold significance in the contemporary market development. Though there are some companies from developing countries, which have entered the market expansion game too late and have, failed in business operations due to various organizational, economic, and cross-cultural issues. However, there is a plethora of innovative marketing strategies that propels the growth of new companies into the global business galaxy.

This conference aims at providing an international forum for rich discussions on reviewing and learning lessons from contemporary and innovative marketing strategies in the global markets. Discussions in the conference would be able to develop new taxonomy of marketing strategies for emerging markets and further provide suggestions as how firms can develop competitive marketing strategies for sustainable growth in business. Contrary to conventional wisdom, the conference would also contemplate on how marketing strategies can be developed for emerging markets with considerations of social, cultural, technological, political, and legal attributes. which are characterized by distinct variations across the wide ranging Emerging Markets. Discussions will also be encouraged on the different levels of global market management for cutting costs and creating value that companies can use in each phase of their business growth.

deliberations on the need to have business modal innovation, business strategy and marketing strategy innovation etc are part of the agenda.

§Top management team members and executives from the Corporates of Public Sector and Private Sector who could gain useful insights for enhancing the business in national as well as global markets

§Top and middle level executives of corporate, SMEs, and public sector companies engaged in business-to-consumers and business-to-business operations in products and services sectors

§Commercial managers from the manufacturing, trading, banking & financial services, large companies having business presence in overseas markets, logistics & supply chain players, export houses, etc who want to apply their skills towards changing strategies and look for developing business at the bottom of the pyramid

§Academics & faculty of B-School, university college, research scholars, and business consultants concerned with the marketing strategy formulation, international trade development, innovation, infrastructural / systems change, sustainable economic issues, corporate social responsibility, corporate culture, and profitability.