ABOUT SAMRIDDHI• Inception in the year 2007

• Evolution into an Annual National B-School festival with attendees from top B-schools of the country

• Platform for discussing various spheres of development with the support of

• Prominent speakers, delegates and dignitaries

• Myriad events & activities

• Enthusiastic participants from various B-schools

• Has hosted an illustrious panel of speakers and ground breaking events including live case studies, sports management, marketing expeditions & awards.

• A 3 day mega fest that represents and highlights brand GIM amongst its peers and corporate.

OUR HISTORY

SAMRIDDHI 2014 –THE GAME CHANGERS

• The digital platform reached out to over 20,000 aspiring managers.

• Over 11,000 hits on its official website and numerous tweets and posts on its official Facebook page.

• Samriddhi 2014 encapsulated events from all specializations be it Finance, Marketing, Operations, Human

Resource and General Management. Dynamic events like Chakravyuh, Beer Game, Nivesh, Reverse

Sweep(with an overall cash amount of INR 1, 50,000) engaged participation of budding managers from

prestigious B schools. Also, the fest initiated workshops like Google Adwords, Private Equity Investments.

• GIM, VGSOM, SIBM Pune, IIM Raipur, IIFT Kolkata, KJSOM amongst those who bagged podium positions in

these events. More than 200 teams had registered in core marketing, operations and finance events

EMINENT SPEAKERS

D. Shivakumar (Chairman and CEO PEPSICO, India)

Alyque Padamsee (Legendary Advertising Guru)

Mr. Dilip Ranjekar (CEO, Azim Premji Foundation)

Mr. Murali Vullaganti (CEO, Rural Shores)

Mr. Ravi Venkatraman (CFO, Mahindra and Mahindra)

Nandini Vaidyanathan (Author & Businesswoman)

Sam Pithroda (Business executive and policymaker)

SAMRIDDHI EVENTS

SAMRIDDHI 2015 - UNBROKEN• This year we pay homage to the champions. Those who have risen in the face of failures. Through their

experience we hope to redefine failure from being a personal weakness to being an integral part of the learning process.

• SAMRIDDHI brings to you the special, extraordinary people who are at the pinnacle of their careers today. Through their journey we intend to showcase the infamous foundation to success – Failure.

• Samriddhi 2015 aims to equip future managers with pearls of wisdom from some of our country’s finest leaders and aims to venerate those individuals who recognized opportunities and followed them through, to highlight their struggles and to learn from their experiences.

• The leaders of tomorrow are amongst us. It’s time to excel, stand out, and break the glass ceilings. We hope that Samriddhi 2015 is a step forward for all of us.

OUR SPEAKERS - 2015

Dr. Sujaya Banerjee,Chief Talent Officer & Senior VP Essar Group

Mr. Snehal Desai,Associate General Manager, Adani Group

Mr. V. Shantakumar,Founder DoingThink and ex-Chairman of

Saatchi & Saatchi India

Mr. Ram Vallath,Motivational speaker and Author and ex

Director of Dell and HP

Mr. Rohit Gupta,Acclaimed Short film director, editor and

producer

PAST SPONSORS

MEDIA & PUBLICITY

• Short online contests starting 3 weeks prior to Samriddhi 2015 running on a daily or weekly basis

• Promotion of Samriddhi 2015 events on Dare2Compete, the most renowned portal for B-School events

• Promotion of Individual events under the Samriddhi 2015 banner on Facebook and Twitter

• Constant updates and interactive discussions on the Samriddhi Facebook page to start people talking about

Samriddhi 2015.

• Launch an online contest that awards 1 person per week who talks or shares Samriddhi news, page or links the

most

• Samriddhi Facebook page and website will be promoted via Radio, Television and Dare2Compete.

• Live streaming of the talks during Samriddhi to reach a wider audience.

ONLINE CAMPAIGN

• Radio Campaign• We plan on launching a Radio Campaign 15 days prior to Samriddhi 2015 to create a buzz. It will include RJ

mentions, Interviews, Samriddhi news, Trivia quizzes and Special prizes.• Ideally we are looking at 120 ad spots of 20 seconds each and total FCT (Free Commercial Time) of 2400

seconds

• Television Campaign• We also plan to associate with prominent TV channels for pre and post Samriddhi news coverage and

promotions.

• Print Media & Hoardings• We are also looking at associations with prominent magazines and newspapers for coverage of the event. In

the past we have had Times of India, Business Goa, Goa Streets and others such.

MEDIA CAMPAIGN PLAN

TITLE SPONSOR – CASH FEE Rs.3,00,000• The event will be endorsed with the title sponsor’s name.

• The backdrop of the stage will bear the title sponsor’s name prominently

• Ad videos will be played on loop during the event.

• Banners/Standees (Banner size = max. 7 feet X 3 feet, Standee size= max. 6 feet x 3 feet) 3Nos. (to be provided by sponsor) shall be displayed at strategic locations in the event area.

• All documents/stationery and publicity material where the name SAMRIDDHI appears, would be called “Goa Institute of Management in association with Sponsor presents SAMRIDDHI 2015’. (Provided all the sponsorship formalities are finalized by 30th of July 2015)

• Mentioned in all online media promotions and various promotional activities, viral marketing, etc. Mention in all print media promotions.

• One banner ad on website animated of big size . Invite passes shall bear the name and logo

• Posters shall bear the name and logo of Title sponsor (displayed in prominent areas in Panjim, mailers to corporate and mailers to students)

• Shall be promoted throughout the 3 day national level B – fest.

• The backdrop of the stage will bear the Sponsor’s name and logo on the two sides of the back drop

• Banners/Standees (Banner size = max. 7 feet X 3 feet, Standee size= max. 6 feet x 3 feet) 2 Nos. (To be provided by sponsor) shall be displayed at strategic locations in the event area.

• Ad videos of the Sponsor will be played during the event.

• All documents/stationery and publicity material where the name SAMRIDDHI appears, would mention ‘SAMRIDDHI 2015 - Associate Sponsors. (Provided all formalities are completed prior to 30 July 2015)

• Invite passes shall bear the name and logo

• Mentioned in all online media promotions and various promotional activities, viral marketing, etc.

• One full page colour ad in the souvenir excluding the middle and first and last pages. One scroll ad on website mentioning logo-name

• Posters shall bear the name and logo as Associate Sponsor. (Displayed in prominent areas in Panjim, mailers to corporate and mailers to students)

Associate Sponsor - Cash fees of Rs. 1,50,000

• A competition would be designed for sponsor during Samriddhi 2015 in which the future managers and CEO’s of corporate India would take part.

• The Competition would be tailor-made and fully customized to the needs and requirements of sponsor

• Sponsor would be shown as the event partner wherever the event’s name is mentioned, i.e., on posters, online promotions, GIM and Samriddhi websites, Online Portals, Radio, Newspapers, Banners, etc.

BENEFITS:

• Mentioned in all online media promotions and various promotional activities, viral marketing, etc used to promote the event.

• One full page colour ad in the souvenir excluding the middle and first and last pages. One scroll ad on website mentioning logo-name

• Posters shall bear the name and logo as Associate Sponsor.

Event Sponsor – Cash Fee of Rs 75,000

What’s in it for YOU!!• Customizable dependent on company approached

CONTACT US: TEAM SAMRIDDHI

NAME CONTACT NO. E-Mail Id

Ankit Ratnani 7066254132 ankit.ratnani14@gim.ac.in

Asiel Lobo 9970787696 asiel.lobo14@gim.ac.in

Hareesh R 9890464980 hareesh.r14@gim.ac.in

Kshitij Mishra 7720037771 kshitij.mishra14@gim.ac.in

Mankirat Bachhal 8376053720 mankirat.bachhal14@gim.ac.in

Pooja Jagtap 9167101533 pooja.jagtap14@gim.ac.in

Pooja Mohta 9764003337 pooja.mohta14@gim.ac.in

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THANK YOU

WE LOOK FORWARD TO YOUR ASSOCIATION

WITH SAMRIDDHI 2015 – UNBROKEN