about horiba horiba in france cultural difference adaptation to france suggestion oni brotoseno...

About HORIBA HORIBA in France

Culturaldifference

Adaptationto France Suggestion

Oni BROTOSENOMizuhiko FUJIE

Nurkholis MAJID

HORIBA, Best in France


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Head Quarter HORIBA Ltd.

Head Office Japan

Founded October 17, 1945

Consolidated Net Sales 144,283 million yen

Line of Business Automotive, Scientific Analytical, Medical Diagnostic, Semiconductor

Stock Listings Tokyo Stock Exchange (First Section)

Osaka Securities Exchange (First Section)

Number of Employees 5,146 (Consolidated)

Business Locations in Japan

Kyoto Head Office, Tokyo, Sendai, Tochigi, Tsukuba, Yokohama, Hamamatsu, Toyota, Nagoya, Osaka, Hiroshima, Fukuoka, Ehime

Overseas Locations

France, Germany, Austria, UK, Korea, China, India, Thailand, Singapore, Canada, USA, Brazil and additional branches in Belgium, Czech, Netherlands, Portugal, Russia, Spain and Sweden.

HORIBA Company

• “One company” Matrix Management• Business segments and regions as axes

RegionRegion

RegionRegion

RegionRegion

Semi-conductor

Medical-DiagnosticAutomotive Analytical

Asia

Americas

Europe


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Business Portfolio

36% 28% 18% 18%

50%

21%

29%


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Products & Customer

Where? Of what? For What?

AutomotiveTestSystem

AutomotiveManufacturers Exhaust gas

- R&D of engine- Certification of emission regulation

ScientificRamanSpectrographs

Bio-technologyInstitutes

Nano-materialsMolecules

- Develop new technology and material

MedicalBlood CellCounter

MedicalInstitutes Blood -Blood test

SemiconductorChemicalConcentrationMonitors

SemiconductorManufacturers

Washing used in semiconductor production

- Maintain product line of semiconductor

HORIBA 　 ABX

HORIBA 　 Jobin Yvon


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Why HORIBA came to France ?

HORIBALooking for opportunities to grow

-Transformation from product oriented to market oriented

-Strong R&D

ABX / Jobin YvonLooking for an industry partner

-Performing in potential market-Aspiration for R&D

Partnership in distribution

HORIBA acquired ABX in 1996HORIBA acquired Jobin Yvon in 1997


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Acquisition process and challenge

• ABX case was the first M&A for HORIBA– As regards business aspect, HORIBA made an own

assessment and judgment– Investment bank and consulting firm as advisors to avoid

investment risks – Approach to DATAR France and French Ministry of

Finance

-> The negotiation broke down 3 times and it took 1 year before the agreement

• The only difficulty was the way of operation– The companies had been partners– ABX and Jobin Yvon had operated in an international

environment

• Differences: Specificity of Japan and that of France1. Generalist oriented vs. Specialist oriented 2. Collectivism vs. Individualism3. Define the goal: “What is your strategy, Alex?”4. Think or Act


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Differences between Japan and France


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Japan[Generalist oriented]

- Engage in the company rather than the job

- Company provides education and training

- Lifetime employment

- Transference and change of position are general

France[Specialist oriented]

- Engage in the profession or the function

- Education as self-investment

- Work for own career development

- Position is specifically defined by contract

1. Generalist oriented vs. Specialist oriented


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Japan[Collectivism]

France[Individualism]

“Army Style Organization”

2. Organization design: Collectivism vs. Individualism

3. Define the goal: “What is your strategy, Alex?”Japan: Engage to the companyFrance: Engage to the professional career

⇒ French workers want to know the company’s vision and future.And management need to explain where they want to go.

4. Think or ActNotoriety of Japanese companies: It takes long sequence before a decision.

⇒ Prudence ? or Loss of time?


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Adaptation to France and International Environment

• “HORIBA One Company”• Concept of “multiplication”• Not “adjust,” but “harmonize”

1. Respect to French Culture2. Development of global mindset3. Company philosophy and documentation4. Integration of information system


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1. Respect to French culture• French company to be managed by French People• 98% French !

– ABX (Montpelier): 500 employee, including 6 Japanese (98%)– Jobin Yvon France (CHILLY MAZARIN - LILLE - LONGJUMEAU) :　　　　　　　　　　　　 300 employee, including 1 Japanese (99%)

2. Development of global mindset• Traineeship Program– 10% of Japanese employee have working experience abroad– For skill training and cultivating global mind


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3. Corporate philosophy and documentation• Corporate Motto “ おもしろおかしく (Joy and Fun)”

– Invention should be joy and fun

• The HORIBA Way “ おもい (Omoi)” – Passions to work at HORIBA, to be a HORIBARIAN– Individuality, Technology, Communication, Social Contribution and

Internationalization

• HORIBA Brand book– The “Bible” for “HORIBARIAN”– Published in 6 language, including French– What HORIBA Brand is


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4. Integration of information system• Introducing ERP (Enterprise Resource Planning)

– the integrated information infrastructure shared by group companies

• Integration of domains and web [email protected]

@[email protected]

@horiba.com

HORIBA J.Y.HORIBA ABXHORIBA Japan

ERP


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Consequence of acquisition

• Drastic quality improvement• Introduce new business model

⇒ In 1998, HORIBA has received an Officier prizefrom French government– 2 acquisition within 2 years– HORIBA’s emission test system has improved

competitiveness of French automotive industry– HORIBA’s way of investment and management


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Explore the potential market

Explore synergy potential

Know the culture of your target

Business expertise)

Have external advisers (legal, financial & tax, etc)

Optimize the local talents

Honor the cultural differences

Leverage the synergy

Develop company’s global culture & mindset

Integrate the organization’s culture

The French Government should develop ‘mode of entry’ guide-book to assist diverse potential investors

The Government should also focus on assisting local companies to develop their competitiveness

Past Present Future

FRENCH COMPETITIVENESS

Before coming to France Operation In France Future investment

Implication and Suggestion


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Special thanks to…

Senior Corporate officer

Monsieur Atsushi NAKAMINE

Fireuteur des Opérations

Monsieur Claude MENGELLE

Accountant

Monsieur Naoki OKADA

The interview was conducted at HORIBA Jobin Yvon, 22th April 2009


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Contacts

Mizuhiko [email protected], Koishikawa, Bunkyo-ku, Tokyo, Japan 112-0002

Oni [email protected]. Pinang Merah Raya No. 15, Bogor – Indonesia 16313

Nurkholis MAJID [email protected], Jl. Ligar Elok, Bukit Ligar, Bandung, Indonesia 40191

about horiba horiba in france cultural difference adaptation to france suggestion oni brotoseno...

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