programmatic growth in 2015 | choozle
TRANSCRIPT
![Page 1: Programmatic Growth in 2015 | Choozle](https://reader034.vdocuments.us/reader034/viewer/2022051705/58823c281a28ab31228b630b/html5/thumbnails/1.jpg)
Recapping the Growth of Programmatic in 2015December 8, 2016
![Page 2: Programmatic Growth in 2015 | Choozle](https://reader034.vdocuments.us/reader034/viewer/2022051705/58823c281a28ab31228b630b/html5/thumbnails/2.jpg)
• Programmatic by the Numbers
• 2015
• Future of Programmatic
Agenda
![Page 3: Programmatic Growth in 2015 | Choozle](https://reader034.vdocuments.us/reader034/viewer/2022051705/58823c281a28ab31228b630b/html5/thumbnails/3.jpg)
Growth of Programmatic
![Page 4: Programmatic Growth in 2015 | Choozle](https://reader034.vdocuments.us/reader034/viewer/2022051705/58823c281a28ab31228b630b/html5/thumbnails/4.jpg)
• $58.61 Billion in Digital Ad Spending
• $15.43 Billion in Programmatic
• Retail and CPG leading the pack
2015 by the Numbers
![Page 5: Programmatic Growth in 2015 | Choozle](https://reader034.vdocuments.us/reader034/viewer/2022051705/58823c281a28ab31228b630b/html5/thumbnails/5.jpg)
• Rise of Mobile
• Quality of Inventory
• Scalability of Service
• Efficient Revenue Generation
2015 Trends
![Page 6: Programmatic Growth in 2015 | Choozle](https://reader034.vdocuments.us/reader034/viewer/2022051705/58823c281a28ab31228b630b/html5/thumbnails/6.jpg)
• 2016: $21.5 Billion
• 2017: $26.8 Billion
• Mobile growth to 56% of programmatic
• Programmatic video will be 40% of video inventory
Future of Programmatic by the Numbers
![Page 7: Programmatic Growth in 2015 | Choozle](https://reader034.vdocuments.us/reader034/viewer/2022051705/58823c281a28ab31228b630b/html5/thumbnails/7.jpg)
• Leveraging Insights
• Explore additional targeting strategies
• Maintain engagement and communication
The Future for the Operator
![Page 8: Programmatic Growth in 2015 | Choozle](https://reader034.vdocuments.us/reader034/viewer/2022051705/58823c281a28ab31228b630b/html5/thumbnails/8.jpg)
• 50% growth year-over-year
• 50% of digital advertising
• Retail and CPG leading programmatic
• Video and mobile continue to increase
• Remain engaged and active to lead the pack!
To Recap
![Page 9: Programmatic Growth in 2015 | Choozle](https://reader034.vdocuments.us/reader034/viewer/2022051705/58823c281a28ab31228b630b/html5/thumbnails/9.jpg)
QUESTIONS?
![Page 10: Programmatic Growth in 2015 | Choozle](https://reader034.vdocuments.us/reader034/viewer/2022051705/58823c281a28ab31228b630b/html5/thumbnails/10.jpg)
the SIMPLE digital marketing platform
Learn more at choozle.com