a study on viewer’s preference in selecting a particular channel

“KNOWLEDGE BASED PRODUCT DEVELOPMENT”

PROJECT REPORT

Submitted in partial fulfillment of the requirementsFor the award of the degree in

BACHELOR OF BUSINESS MANAGEMENT

SUBMITTED BY

AKHIL KRISHNAN

PROJECT MENTOR

MR.ARUN K

DEPARMENT OF COMMERCE AND MANAGEMENTAMRITA SCHOOL OF ARTS AND SCIENCES

AMRITA VISHWA VIDYAPEETHAMAMRITAPURI

JUNE 2011

Knowledge based product development

Akhil Krishnan

Vth Semester, B.B.M

Department of Commerce & Management

Amrita School of Arts & Sciences

Amrita Vishwa Vidyapeetham

Amritapuri Campus

Kollam 690 525

DECLARATION

I, AKHIL KRISHNAN (AM.AR.U3BBM09006), hereby declare that this report entitled

“KNOWLEDGE BASED PRODUCT DEVELOPMENT” Submitted To AMRITA

VISHWA VIDYAPEETHAM in partial fulfillment of the Degree of BBM, is a bonafied

record of work done under the supervision of Mr. ARUN K, AMRITA ARTS AND

SCIENCE, AMRITAPURI and it has not be in previously formed the basis for the Award

of any degree, diploma or other similar title of recognition

Date:

Place: (Akhil Krishnan)


ACKNOWLEDGEMENT

First off all I would like to present this piece of work at the Lotus feet of My Guru and

guiding light Mata Amritanandamayi Devi who has been inspiration to me throughout the

academic years and a guiding light.

The successful completion of this project would not have been possible without help and

assistance that was received from various directions.

I would also like to extend my gratitude to my parents who provided me with enough

facilities to do research on the topic for hours at an end. They have unfailingly supported my

efforts at completion of the project.

I would be failing in my duty if I did not extend my thanks to my mentor Arun Krishnan.

That provided me with all facilities without which the compilation of the entire project would

have been an impossible task.

I would like to pay my sincere regards and thanks to those, who directed me at every step in

my project work.


ABSTRACT

Knowledge based product development (here product means programs) conducted at Kairali

channel. Here first a study on viewers preference towards television channel and factors

influence them in selecting that channel has been conducted. With the help of the study how

we can able to develop or improve the program viewership.

For the purpose of data collection a questionnaire was framed and distributed among the

sampling units.The sampling techniques Used in the study is random sampling.

C E R T I F I C A T E


The project-work entitled “KNOWLEDGE BASED PRODUCT DEVELOPMENT”

submitted by AKHIL KRISHNAN (AM.AR.U3BBM09006) is a record of the independent

research work done by him during the period of one month (June) under my supervision. It

has not formed the basis for award to any candidate for any previous Degree,

Diploma, Associate ship, Fellowship, or other similar titles.

Station: Amritapuri

Date:

(Arun K)

INDEX


CHAPTER TITLE

PAGE

NO.

I

II

III

IV

INRODUCTION OF THE STUDY1.1 The Topic

1.2 Reason for selection of this topic

1.3 Why the topic is important to the company

1.4 Learning from the study

ORGANIZATIONAL PROFILE 2.1 industry profile 2.2 company profile

RESEARCH OBJECTIVES AND SCOPE OF RESEARCH PROJECT 3.1 Problem definition 3.2 Objectives of research plan

RESEARCHMETHODOLOGAND LIMITATIONS 4.1 Research plan 4.1.1 Preliminary Investigation 4.1.2 Exploratory Study 4.2 Research design 4.2.1 Developing and Research Plan 4.2.2 Collection of Data

i. Secondary Dataii. Primary Data

4.3 sampling plan 4.3.1 Sampling Units 4.3.2 Sampling Technique 4.3.3 Research Instruments 4.4 sample size 4.5 Data collection instrument development 4.6 Research limitation

DATA ANALYSIS, INTERPRETATION AND

8

11

17

19

23


V

VI

VII

VIII

PRESENTATION

FINDINGS,SUGGESTIONSAND CONCLUSION 6.1 FINDINGS 6.2 SUGGESTIONS 6.3 CONCLUSION

LIMITATIONS

REFERENCE

APPENDIX

60

64

66

68

Lists of tables


Table no. Particular Page no.

5.1 Age of respondent 25

5.2 Gender of respondent 26

5.3 Occupation 27

5.4 Point of service 28

5.5 Region 29

5.6 Anova 1 33

5.7 Anova 2 40

5.8 Anova 3 48

5.9 Ranking 53

List of graphs

5.1.1 Age of respondent 25

5.1.2 Gender of the respondent 26

5.1.3 Occupation 27

5.1.4 Point of service 28

5.1.5 Region 29


Chapter 1

Introduction

1. 1 THE TOPIC:

KNOWLEDGE BASED PRODUCT DEVELOPMENT.


1.2 REASON FOR SELECTION OF THIS TOPIC:

The main reasons for selecting this topic are:

Interest in the topic

In order to find out the viewers preference towards television channel and factors

influence them in selecting that channel

Will get an opportunity to study viewers Behavior and hence help the company

to Develop or improve the Product

Note:

Here the product means programs.

1.3. Why the topic is important to the company:

I am conducting a study on viewer’s preference towards a particular channel (Kairali).From

the company's Perspective it would really help them in following ways

Understand their viewers better.

It would also help them to improve their Programs as per the expectation of

the Viewers.

1.4. Learning from the study:


From this study I was able to understand the Critical factors necessary to succeed in the

Television Industry through feedbacks etc.

I have learned how viewers select a particular channel through the following ways

Due to Variety of programs.

Due to the advertisements.

Due to the anchors in those programs.

Due to brand image of seeing that channel.

Due to the innovation of programs - helps in selecting a channel.

Through the study I came to understand which channel has most viewership among the

people.

Through this study I was able to know the various ways for the development of the programs.


Chapter 2

Organizational profile

2.1 Industry profile


Television (TV) is a telecommunication medium for transmitting and receiving moving

images that can be monochromatic (shades of grey) or multicolored. Images are usually

accompanied by sound. "Television" may also refer specifically to a television set, television

programming, and television transmission.

The etymology of the word has a mixed Latin and Greek origin, meaning "far sight": Greek

tale (τῆλε), far, and Latin Visio, sight (from video, vis- to see, or to view in the first person.

Commercially available since the late 1920s, the television set has become commonplace in

homes, businesses and institutions, particularly as a vehicle for advertising, a source of

entertainment, and news. Since the 1970s the availability of video cassettes, laserdiscs, DVDs

and now Blue-ray Discs, have resulted in the television set frequently being used for viewing

recorded as well as broadcast material. In recent years Internet television has seen the rise of

television available via the Internet, e.g. iPlayer and Hulu.

Although other forms such as closed-circuit television (CCTV) are in use, the most common

usage of the medium is for broadcast television, which was modeled on the existing radio

broadcasting systems developed in the 1920s, and uses high-powered radio-frequency

transmitters to broadcast the television signal to individual TV receivers.

Broadcast TV is typically disseminated via radio transmissions on designated channels in the

54–890 MHz frequency band. Signals are now often transmitted with stereo and/or surround

sound in many countries. Until the 2000s broadcast TV programs were generally transmitted

as an analog television signal, but in recent years public broadcasting and Commercial

broadcasting have been progressively introducing digital television (DTV) broadcasting

technology.

A standard television set comprises multiple internal electronic circuits, including those for

receiving and decoding broadcast signals. A visual display device which lacks a tuner is

properly called a monitor, rather than a television. A television system may use different

technical standards such as digital television (DTV) and high-definition television (HDTV).

Television systems are also used for surveillance, industrial process control, and guiding of

weapons, in places where direct observation is difficult or dangerous.


Amateur television (ham TV or ATV) is also used for experimentation, pleasure and public

service events by amateur radio operators. Ham TV stations were on the air in many cities

before commercial TV stations came on the air.

First Facts on Television Stations and Television Sets

The first mechanical television station in America was called W3XK. This station was

the brainchild of Charles Francis Jenkins, who is also remembered as the father of

American television. The station aired its first broadcast on 2nd July, 1928.

WRGB television station in New York is the first American station that has the honor

of being a continuously operating station from 1926, when television was invented,

till date. The station began as W2XB, but the name was changed to WRGB in 1942,

in memory of Mr. Walter R. G. Baker, who was a leader in the radio and television

industry.

The first commercially produced television sets were based on the mechanical

television system. These sets were made from John Baird’s designs for television. The

sets were shown to the public in September of 1928.

The first ever American electronic television sets were produced in 1938 and were an

instant hit.

The first ever remote control for television was invented in 1948. Known as the ‘Tele

Zoom’, it cannot be called a remote control in the true sense of the word, as the device

could only enlarge the picture on the tube and not change any channels or turn the

television set on and off. The Flash-matic from Zenith, produced in 1955, was the first

ever real remote control that could do all of the above and was completely wireless.

First Facts on Television Programming and Advertisements

‘The Queen’s Messenger’ is believed to be the first television program in America. It

was broadcast by WRGB station in 1928. We say believed because the program was

broadcast to only 4 television sets in existence at the time, and thus the ambiguity.

1st July, 1941 is the day when the first ever commercial broadcast took place in

America. All broadcasts prior to this day were regarded as experimental by the FCC,

thus making this day very important in American TV history.


1st July, 1941 is also the day when the first American advertisement was aired. The

commercial was for a Bulova Watch and lasted all of 10 seconds. It was aired on the

NBC network.

These are just some of the many firsts that were, and continue to be associated with the

television industry.

2.2 Company profile

Kairali:

By its very style and content en-capsules the quintessence of the culture, ethos and artistic

aspirations of Malayalees.And not surprisingly, Kairali Channel has today emerged as an

information

-rich and viewer favorite channel that would entertain, engross and educate the Malaya lee

population all over the world.Kairal vision is to create programmes that meet international

standards of creativity and production excellence. And Kairalis mission is to rule the

airwaves as the channel with the cutting edge viz the cutting edge of News breaking,

programming and technical perfection. Today Kairali TV has emerged as the most preferred

channel of Malaya lees deeply entrenched in the minds of Keralites the world over.

Board of Directors

Malayalam Communications Ltd is endowed with an eminent galaxy of Directors, every

Board Member being a brilliant highflier in his own chosen field of vocation.

Padmashri Bharat Mammootty

Shri. T. R. Ajayan - Executive Director

Shri P T Kunhi Mohammed

Shri. C. K. Karunakaran

Shri. A. A. Rasheed

Shri. M. M. Monaye

Shri. V K Mohammed Ashraf


Today millions of Malayalees reside in the Gulf countries and to all these expatriate Malaya

lee families, Kairali Channel is a very dear and intimate friend, very close to their heart,

presenting to them the nostalgia and linguistic flavor of their home land with all its artistic

and cultural values honed to perfection.

Kairali is India's truly Peoples channel with over 2, 50,000 shareholders and with a unique

and dedicated viewership of millions of viewers. More than fifty percent i.e. over 1, 25,000 of

the Kairali shareholders are NRIs spread all over the world.

Kairali has international reach spanning from Australia to Europe and is available in the

entire GCC countries including Kuwait. Kairali is also available in UAE and Qatar through

the state owned television networks like E-Vision and QCV apart from thousands of

individual home dishes. Naturally Kairali commands a high fidelity dedicated viewership

both in India and abroad.

Kairali's State of the art Studio Complex with four shoot floors at Trivandrum is the largest

shooting facility in South India. Kairali also has on Online News Studio from where Live

News is directly uplinked. All the Kairali studios deploy top of the line digital equipment for

programme acquisition, production, post production, editing and compositing of programmes.

The Primary Digital format is BETACAM - SX and for News acquisition it is Video Server.

At the Main Studio Floor Kairali has a large deployment of Digital professional cameras, like

Sony DNW 90 P Beta cams x, Sony DXC-D-35, CCUs and Online Multicam Edit facilities

(DFS-700) and professional grade Sony DNW series Digital Recorders. The Studios are also

equipped with full fledged lighting arrangements with HMI, Tungsten and Cool Lights. The

shoot floors are also equipped with Track and Trolley and Crane facilities.

Kairali has Live News Studio at Delhi, Kochi, Trissur, Palakkad, Kozhikode and Kannur. The

uplink center is at Kochi. The News Bureaus all over Kerala is connected to the central News

Hub at Trivandrum. Similarly special Gulf bulletins and current affairs programmes are also

relayed to the Main News Centre at Trivandrum. The Hourly Bulletins are broadcast from the

LIVE News Studio. The News Wing is specially equipped with Sony DVCAM (DV-300)

Cameras and Mini DVCAM cameras for field News acquisition. The News Studio is also

equipped with Sony D-35 Digital Cameras, CCU and RCP and the sophisticated Graphic

equipments, Dekos and Sony Digital Play out Recorders and Players.


An Intelsat transponder has been locked in with VSNL, Mumbai for Digital transmissions in

Intelsat's most popular Satellite APR-1 (Insat-2E, 83 Degrees East). This satellite transponder

ensures wide footprint and signal strength to preserve the quality and perfection of the

programme. And Kairali channel is up linked by VSNL, Chennai. The footprint of the

satellite is available on request.

Highly experienced and eminent professionals and experts in the fields of television and

visual media head and lead every facet of production and every stream of the channel's

operation.

KAIRALI- VISION AND MISSION:

Kairali Channel by its very style and content en-capsules the quintessence of the culture,

ethos and artistic aspirations of Malaya lees. And not surprisingly, Kairali Channel has today

emerged as an information-rich and viewer favorites channel that would entertain engross and

educate the Malaya lee population all over the world. Kairalis vision is to create programmes

that meet international standards of creativity and production excellence. And Kairalis

mission is to rule the airwaves as the channel with the cutting edge viz the cutting edge of

News breaking, programming and technical perfection. Today Kairali TV has emerged as the

most preferred channel of Malaya lees deeply entrenched in the minds of Keralites the world

over.


MARKETING AND ADVERTISING

Kairali is the perfect medium for marketing and advertising .Over 10 million Malayalees in

Kerala and five million more outside the State and in the Middle East tune into the satellite

signals every day. And with its balanced blend of infotainment Kairali is bound to cut

through the clutter and become their absolute favorite.

Spot selling

Brands Timings Rate per 10 seconds

Morning band 6.00 am to 9.00pm Rs.3000/-

Noon band 9.00 am to 4.00pm Rs.3000/-

Evening band 4.00 pm to 6.00 pm Rs.4000/-

Prime band 6.00 pm to 11.00 pm Rs.8000/-

Nrk band 11.00 pm to 3.00 am Rs.5000/-

Non prime band 3.00 am to 6.00 am Rs.2000/-


Chapter 3

Research objectives and scope of research project


3.1 STATEMENT OF PROBLEM

In order to find out the viewers preference towards television channel and which factors

influence them, questionnaires were distributed individually to derive reliable data about the

above mentioned problem and with the help of the data how we can able to help in the

development of products(programs).

3.2. OBJECTIVES OF RESARCH PROJECT

Primary objectives

a) To study the audience/viewer’s preference towards channels.

b) With the viewer’s preferences how we can help in the

Development of the products (programs).

Secondary objectives

a) To find out the major factors that influences the viewer’s in channel

Selection.


Chapter 4

Research methodology and limitation


4.1. Research plan

4.1.1 Prel iminary investigat ion

Data collection has been done through the use of structured

Questionnaire.

4.1.2 Exploratory Study

Prima facie, the study seems to be feasible for understanding the

Viewer’s preference towards selecting a particular channel and

The development of the products (programs).

4.2. Research design

4.2.1 Developing Research plan

The data required for the study has been collected from a sample of 150

peoples. For this purpose, we categories like

Age of respondent

Gender of respondent

Point of service

4 .2.2 Col lect ion of data

Only primary data is used for the collection of data.

a) Data collection has been done through the use of structured

Questionnaire.

b) Some journals of the organization itself.


4.3. Sampling plan

4.3.1 Sampling Units

The sampling unit for the study was from the Trivandrum region

4.3.2 Sampling Technique

Random sampling method was used

4.3.3 Research Instrument

Questionnaire

4.4. Sample size

Sample size was taken to 150.

4.5. Data collection instrument development

Tables were used for the analysis of the collected data. The data is also neatly

presented with the help of statistical tools. The collected data are classified analyzed

and tabulated using statistical package for social sciences (spss), software that uses

built in statistical tool for analysis of data was used with the help of spss tests such as

RELIABILTY TEST,FREQUENCY TEST MEAN SQUARE ANALYSIS, ANOVA.

4.6. Research limitations

a. Limited time period

b. The study is limited to sample size taken

c. The conclusion retrieved from this study depends upon the

availability and authenticity of data.


Chapter 5

Data analysis, interpretation and presentation


ANALYSIS AND INTERPRETATION

For the purpose of analysis of data. Statistical package for social science (spss), software that

uses built in statistical tools for analysis of data was used.

Here the data from employees through questionnaire were analyzed and tested using various

tests in the spss software and the results are interpreted after each test accordingly

5.0 Reliability test

Reliability coefficients

No. of cases = 150

Alpha= .7458

The above test was done to check if the questionnaire data was reliable under all factors or

not. The alpha value for the given data in the reliability test is 0.7458 which is greater than

0.7 hence the data is reliable, i.e. the data by the viewers reliable for further testing.


Frequency analysis

Table 5.1

Age of respondent

Frequency Percent Valid percent Cumulative percent

Valid 15-30 99 65.6 66.0 66.0 30-45 21 13.9 14.0 80.0 45-60 28 18.5 18.7 98.7 60-75 2 1.3 1.3 100.0 total 150 99.3 100.0Total 150 100.0

Graph 5.1.1

Age of respondent

age of re-spondant

15-30 30-45 45-60 60-750

20

40

60

80

100

120

Interpretation

According to the above table 66% of the respondents are of age between 15-30, 14.0% of the

respondents are of age between 30-45, 18.7% of the respondents are of age between 45-60

and 1.3% of the respondents are of age between 60-75.


Table 5. 2



Valid male 80 53.0 53.3 53.3 Female 70 46.4 46.7 100.0 Total 150 99.3 100.0Total 150 100.0

Graph 5.1.2


male female64

66

68

70

72

74

76

78

80

82


Interpretation

According to the above table 53.3% of the respondents are of gender between male and

46.7% of the respondent is of gender between female.


Table 5. 4

Point of service


Valid cable 120 79.5 80.0 80.0 dish 29 19.2 19.3 99.3 3 1 .7 .7 100.0 Total 150 99.3 100.0Total 150 100.0

Graph 5.1.4

Point of service

cable dish orther0

20

40

60

80

100

120

140

Point of service

Interpretation

According to the above table 80% of the respondents are through cable and 19.3% of the

respondents are through dish TV.


ONE WAY ANALYSIS FOR VARIANCE

Comparison of age respondents with other factors

Hypothesis 1

H0: there is no significant difference between age of respondents and the variety of programs towards channel selection.

H1: there is a significant difference between age of respondents and the variety of programs towards channel selection.

Hypothesis 2

H0: there is no significant difference between age to respondent and preference of television channel based on advertisement.

H1: there is significant difference between age to respondent and preference of television

channel based on advertisement.

Hypothesis 3

H0: there is no significant difference between age of respondents and the preferences of

television channels based on anchors.

H1: there is significant difference between age of respondents and the preferences of

television channels based on anchors.

Hypothesis 4

H0: there is no significant difference between age of respondent and preference of television

channel based on availability of channel.

H1: there is significant difference between age of respondent and preference of television

channel based on availability of channel.


Hypothesis 5

H0: there is no significant difference between age of respondents and the preference of

television channel based on brand image.

H1: there is significant difference between age of respondents and the preference of


Hypothesis 6


television channel based on clarity.

H1: there is significant difference between age of respondents and the preference of


Hypothesis 7


television channel based on reception and sound quality.

H1: there is a significant difference between age of respondents and the preference of


Hypothesis 8

H0: there is no significant difference between age of respondents and the preference of vision

channel based on innovative programming.

H1: there is significant difference between age of respondents and the preference of vision

channel based on innovative programming.


Hypothesis 9


television channels based on accuracy of news.


television channels based on accuracy of news.


Anova 1(5.6)

Sum of squares

Df Mean square

F Sig

Variety of programs influence in selecting/choosing a particular channel

Between groups

Within groups

total

.378

73.196

73.573

3

146

149

.126

.501 .251 .860

Advertisement influence me in selecting /choosing a particular channel

Between groups

Within groups

total

2.040

193.034

195.073

3

146

149

.680

1.322 .514 .673

Anchors influence me in selecting/choosing a particular channel.

Between groups

Within groups

total

.319

110.621

110.940

3

146

149

.106

.758 .140 .936

Channel availability influences me in choosing /selecting a particular channel.

Between groups

Within groups

total

1.103

77.937

79.040

3

146

149

.368

.534 .689 .560

Brand image influences me in choosing/selecting a particular channel

Between groups

Within groups

Total

.905

74.267

75.173

3

146

149

.302

.509 .594 .620


Clarity influences me in choosing/ selecting a particular channel.

Between groups

Within groups

Total

2.813

100.520

103.333

3

146

149

.938

.6881.362 .257

Reception and sound quality influence me in selecting/choosing a particular channel.

Between groups

Within groups

Total

.174

119.799

119.973

3

146

149

.058

.821 .071 .976

Innovative programmes influence me in selecting/choosing a particular channel.

Between groups

Within groups

Total

1.142

133.692

134.833

3

146

149

.381

.916 .416 .742

Accuracy of news influences me in selecting /choosing a particular channel.

Between groups

Within groups

Total

4.291

359.469

363.760

3

146

149

1.430

2.462.581

.628


Interpretations

Hypothesis 1

From the above anova table the value derived is 0.860 which is greater than 0.05 hence we

accept the null hypothesis since there is no significant difference between age and the opinion

that the variety of programmes influence the respondents in selecting a particular channel.

Hypothesis 2



that the advertising influence the respondents in selecting a particular channel.

Hypothesis 3



that the anchors influence the respondents in selecting a particular channel.

Hypothesis 4



that the channel availability influences the respondents in selecting a particular channel.

Hypothesis 5



that the brand image influence the respondents in selecting a particular channel.


Hypothesis 6



that the clarity of programmes influence the respondents in selecting a particular channel.

Hypothesis 7



that the reception and sound quality influence the respondents in selecting a particular

channel.

Hypothesis 8



that the innovative programmers’ influence the respondents in selecting a particular channel.

Hypothesis 9



that the accuracy of news influence the respondents in selecting a particular channel.


COMPARISON OF GENDER OF RESPONDENTS WITH OTHER FACTORS.

Hypothesis 1

H0: there is no significant difference between gender of respondents and the variety of

programs towards channel selection.

H1: there is significant difference between gender of respondents and the variety of programs

towards channel selection.

Hypothesis 2

H0: there is no significant difference between gender of respondents and preference of

television channel based on advertisements.

H1: there is significant difference between gender of respondents and preference of television

channel based on advertisements.

Hypothesis 3

H0: there is no significant difference between genders of respondents

And the preference of television channel based on anchors.

H1: there is significant difference between gender of respondents and the preference of

television channel based on anchors.

Hypothesis 4

H0: there is no significant difference between gender of respondents and preference of

television channel based availability of channel.

H1: there is significant difference between gender of respondents and preference of television

channel availability of channel.


Hypothesis 5

H0: there is no significant difference between gender of respondents and the preference of




Hypothesis 6





Hypothesis 7





Hypothesis 8


television channel based on innovative programming.


television channel based on innovative programming.


Hypothesis 9


television channel based on accuracy of news.


television channel based on accuracy of news.


Anova 2 (5.7)

Sum of squares

Df Mean square

f sig

Variety of programs influence in selecting/choosing a particular channel

Between groups

Within groups

total

.114

73.459

73.573

1

148

149

.114

.496.230

.632

Advertisement influence me in selecting /choosing a particular channel

Between groups

Within groups

total

4.030

191.043

195.073

1

148

149

4.030

1.291 3.122 .079

Anchors influence me in selecting/choosing a particular channel.

Between groups

Within groups

total

.310

110.630

110.940

1

148

149

.310

.748 .414 .521

Channel availability influences me in choosing /selecting a particular channel.

Between groups

Within groups

total

.154

78.886

79.040

1

148

149

.154

.533 .289 .591

Brand image influences me in choosing/selecting a particular channel

Between groups

Within groups

Total

.443

74.730

75.173

1

148

149

.443

.505 .877 .350


Clarity influences me in choosing/ selecting a particular channel.

Between groups

Within groups

Total

.583

102.750

103.333

1

148

149

.583

.694 .840 .361

Reception and sound quality influence me in selecting/choosing a particular channel.

Between groups

Within groups

Total

.000

119.973

119.973

1

148

149

.000

.811 .000 .990

Innovative programmes influence me in selecting/choosing a particular channel.

Between groups

Within groups

Total

.074

134.759

134.833

1

148

149

.074

.911 .082 .775

Accuracy of news influences me in selecting /choosing a particular channel.

Between groups

Within groups

Total

2.572

361.188

363.760

1

148

149

2.572

2.440 1.054 .306


Interpretation

Hypothesis 1

From the above anova table the value derived is 0.632 which is greater than 0.05 hence

we accept the null hypothesis since there is no significant difference between age and

the opinion that the variety of programmers influence the respondents in selecting a

particular channel.

Hypothesis 2

From the above anova table the value derived is 0.079 which is greater than 0.05

hence we accept the null hypothesis since there is no significant difference between

age and the opinion that the advertising influence the respondents in selecting a

particular channel.

Hypothesis 3



age and the opinion that the anchors influence the respondents in selecting a particular

channel.

Hypothesis 4

From the above anova table the value derived is 0.591 which is greater than 0.05 hence

we accept the null hypothesis since there is no significant difference between age and

the opinion that the channel availability influences the respondents in selecting a

particular channel.


Hypothesis 5



age and the opinion that the brand image influence the respondents in selecting a

particular channel.

Hypothesis 6



age and the opinion that the clarity of programmes influence the respondents in

selecting a particular channel.

Hypothesis 7



age and the opinion that the reception and sound quality influence the respondents in


Hypothesis 8



age and the opinion that the innovative programmes influence the respondents in



Hypothesis 9



age and the opinion that the accuracy of news influence the respondents in selecting a

particular channel.


RANKING 5.9

RANKINGS RANK

Ranking of Asianet based on preference 1

Ranking of Surya based on preference 2

Ranking of Amrita based on preference 3

Ranking of Kairali based on preference 4

Ranking of DD Malayalam based on preference 5

Ranking of Others based on preference 6


PROGRAM DEVELOPMENT

REVIEW OF LITERATURE

1. EFFECTS OF ENTERTAINMENT AND ENJOYMENT OF TELEVISION

PROGRAMS ON PRECEPTION AND MEMOR OF ADVERTISEMENTS

CLAIRE E.NORRIS AND ANDREW M.COLMEN (1993)

This study is based on the hypothesis that entertainment and enjoyment properties of

innovative program programs and advertisements similar to the effects of programs in

television industry.

ADVERTISEMENTS

Advertisement campaign’s are ‘news, crispy told’ across all media and build upon the image

of news with accuracy, integrity and speed minus lengthy analysis. The advertisement targets

the viewers who want ‘no-frill ‘news.

INNOVATIVE PROGRAMS


Innovative programs are really the challenging factor for television channels. Then only

channels can catch more viewers for loyal.lke DEAL OR NO DEAL, RODIES, IDEA STAR

SINGER, VODAFONE COMADY STARS, FLAVOURS OF INDIA, and TASTE OF

KERALA.

Zee news has installed live news tickers at several prominent intersections in Delhi. The

tickers run only when the traffic signal is red and switch off when traffic begins to move.

Considering the waiting time in capital’s major crossing, there is a lot of time to read. It is

also a better tool for promotion than outdoor advertising, as news tickers often.

2. SATELLITE TELEVISION FOR THE ASIAN REGION (STAR) BROADCASTING CORPORATION IS AN ASIAN TV SERVICE OWNER.

PETER HAMMER, TRISH GREEN AND ERICA RIEBA (2003)

This study is based on the hypothesis that of television channel availability and broad casting

similar to the effect of programs in television industry.

BROADCASTING

Broadcasting corporation controls over 20,000 hours of Indian and Chinese programming and

also owns the world’s largest contemporary. In partnership with leading companies in Asia,

STAR broadcasting corporation businesses extend to filmed entertainment, television

production, cable systems and distribution, direct-to-home services, terrestrial TV

broadcasting, wireless and digital services.

CHANNEL AVAILABILITY

The availability of television channel is the most crucial issue and the channel has a distinct

advantage (expect the case of niche channel), if the channel is available on prime band. But

news channel can provide a toll- free number for receiving complaints on non availability.


3. VIEWERS RELATIONSHIP MANAGEMENT IN INDIAN NEWS CHANNELS: AN

ANALYSIS USING 7PS FRAME NETWORK

ANAND SAPRE AND AMITH NAGPAL (2009)

This study is based on the entertainment and enjoyment properties of television programs

based in accuracy of news, advertising, and variety of programs effects in television industry.

ACCURACY OF NEWS.

News captures life as it goes by and the manner in which it is conveyed, shapes the NEWS

consumers opinion and beliefs. But the new mantra is infotainment which means information

+ entrainment. Whether news should provide entrainment or not, is a never ending debate.

Since news analyze are a part of services, we shall analyze them using the 7Ps framework.

Like (product, price, place, promotion, process, people and physical evidence.)

VAREITY OF PROGRAM

Variety of program is the key factors for television channel. So only the channel can catch

more viewers and also sponsors for their programs. Based on the advertisement channel can

earn more profit. In the same it will help channel to keep position on TOP RATING on

different regions.

From the findings, we can understand that for the development of the Program the following factors play a key role:

Innovativeness

The program should offer something unique to the Viewers as compared to other

programs aired. A good example would be of "kadha ala ithu Jivithum" a reality show aired

by Amrita TV.


Proper timing

According to the nature of the program it has to be aired at a proper time else the Viewership

will be limited.Eg In case of TV serials it has to be aired in the evening since the target

audience are householders

Promotion—about the program

A good promo campaign uses several different angles to try to attract viewers. Placing

promos during highly rated broadcasts will go a long way towards getting attention. If a

promo campaign is working, people will start talking, and word of mouth is just as good as a

commercial. The Promo should Brief, eye catching and should grab the interest of the

Viewer. It should be Like Trailers of movies running in Theatres.

Anchors

Well experienced anchors having a good personality should host the program. Moreover

according to the nature of the program.

Target audience

The program should have a large target audience according to the demographic factors. If

a show does not find a widespread audience, another way for it to be successful is to find a

niche audience. When a show is popular among a certain demographic, the network will be

able to sell ad time to companies whom are targeting that audience.

Episodes

A good pilot episode is essential to the success of a new show. Many shows are

widely promoted, have big name stars, and generate a hype that attracts a huge opening day

audience, only to lose it because of a poor pilot episode.


Brand image

The program should be Such that it has the potential to Boost up the image of the

Channel .E.g. would be of the reality show “Idea Star Singer” aired by Asianet.

Clarity

Now an increasing trend in the people is demand for better Clarity. This can be known by

the fact that most people watch movies in 3D, High definition. Anyhow the Program should

have good clarity.

Reception, sound and telecasting quality

The Event Manager must make sure that the quality of Program is not compromised thru

weak Reception and other distortions. A thorough quality Check has to be done before airing

the program.

Commitment

Television is all about commitment. Viewers will only tune regularly to a show that they

want to make a part of their lives. So a TV show must offer something that they want in their

weekly lives. They want characters to care about. The more one cares about a character, the

more likely a viewer will keep tuning in to see how they are doing. Has the hero found

another critical clue to tracking down a killer? Has the hero inched a step forward to

attaining his true love’s heart? Has the hero found a reason to pursue his life, other than his

daily tasks? Has the hero found a family that we want to share in?


Conclusion

If there is a show on television that is still searching for its audience or seems to be failing

to hold its audience, it is perhaps because they are missing one of the key ingredients. Did

they forget to identify the hero? Is the show lacking a “heart”? Or is the show failing to

provide a “hook” — or better yet, is it the right kind of “hook”? Offering television viewers

something that comforts them — a surrogate family they want to be a part of can be an

essential “hook.”

Chapter 6

Findings, suggestion and conclusion


6.1 FINDINGS

Most of the respondents are of age 15-30.

Most of the respondents prefer asianet channel.

Most of the respondents strongly agree that variety of program influence in

selecting / choosing a particular channel.

Most of the respondents agree that advertisement influence in selecting /choosing a

particular channel.

Most of the respondents agree that anchors influence in selecting /choosing a

particular channel.

Most of the respondents agree that brand image influence in selecting /choosing a

particular channel.

Most of the respondents agree that clarity influence in selecting /choosing a

particular channel.

Most of the respondents agree that reception and sound quality influence in

selecting /choosing a particular channel.

Most of the respondents neutral that innovative programs influence in selecting

/choosing a particular channel.

Most of the respondents agree that accuracy of news influence in selecting



Most of the respondents agree that channel availability influence in selecting


6.2 SUGGESTIONS

Verity of program influence viewers in selecting particular channel, so channel should

select the programs which is very need full in their daily life, should be good

entrainment and according to the regional culture.

Advertisement influence viewer in selecting particular channel, so advertisement should

be theme oriented, and very clear to the viewers. So then only the product gets a

success.

Anchors influence viewers in selecting particular channel, because of anchors presence

lots of programs get success like idea star singer, kannadi, E for elephant. Anchors

should be a role model.


Channel availability of particular channel will help them for more viewers and for

developing more viewership. So the channels should use more advanced technologies.

So current technologies like net TV, mobile TV, and digital TV

6.3 CONCLUSION

The television market is generally considered the most effective mass-market format, and this

is reflected by the high prices TV networks charge for commercial airtime during popular TV

events. In general, advertisers covet the 15age-30 demographic; older viewers are of almost

no interest to most advertisers. The number of viewers within the target demography is more

important to a variety of programs to catch total viewers. Also TV advertisers may also target

certain audiences of the population such as certain races, income level, and gender. In recent

years, shows tend to target younger women, to be profitable from advertisements, than shows

targeted to younger men. This is due to the fact that younger men are watching TV less than

their female counterparts. Programs like reality shows found to attract more viewers and

hence focus solely on the task of keeping the viewing audience interested enough to sit

through advertisements. With the proper utilization of these factors, TV programs can be

made more effective.


Chapter 7

Limitations


Tastes and preference of the viewers’ always changes.

The study is limited to sample size taken

The conclusion retrieved from this study depends upon the availability and

authenticity of data.


Chapter 8

References


Kairali booklet.

Research methodologies

www.wikipedia.com

www.google.com

CLAIRE E.NORRIS AND ANDREW M.COLMEN(advertisement)

PETER HAMMER, TRISH GREEN AND ERICA RIEBA(broadcasting)


http://www.google.com/

http://WWW.WIKIPEDIA.COM/

Appendices


Questionnaire: A study on viewer’s preference towards

KAIRALI channel

1) Name:

2) Age: 15-30 30-45 45-65 60-75

3) Gender: M/F

4) Point of service: cable dish TV

5) The following factor’s influences me in selecting/choosing a particular channel?


Factors` StronglyAgree

agree neutral Disagree Stronglydisagree

Variety of programAdvertisement

Anchors

Channel availabilityBrand image

Clarity

Reception & sound clarity

Innovative programmingAccuracy of news

6) What are the various attributes you attach for the following television?

Attributes Asianet Kairali Amrita Surya dd-malayalam

Others9

Variety of programAdvertisement

Anchors

Channel availabilityBrand image

Clarity

Reception & sound clarity

Innovative programming

Accuracy of


news

10) Please rank the following channels based on preference?

CHANNELS RANK

ASIANET

KAIRALI

AMRITA

SURYA

DD-MALAYALAM

OTHERS


a study on viewer’s preference in selecting a particular channel

Business

research objectives

research instruments4

research limitationknowledge

research design

particular page

viewers preference

study howwe

step inmy project work