8/2/2019 A Study of Consumer Preferences for Higher Education Institutes in Tehran Through Conjoint Analysis

1/2

A Study of Consumer Preferences for Higher Education Institutes in Tehranthrough Conjoint AnalysisMohsen Nazari, Mahdi Elahi

Abstract

As the nature of the educational atmosphere grows more competitive, the role of marketing develops more meaningfully inthis industry. One of the key aiding components of marketing effort is to understand consumers preferences in theirtraining purchase decision process. By implementing conjoint analysis, present study investigates how consumer dotradeoff between preferences of number of attributes and the importance they attached to each of these attributes. Resultshows that the three most important attributes studied are word-of-mouth, trainer's academic qualification and trainer'spractical experience. Findings of current study reveal which attributes are important to consumers and provide essentialimplications for marketers in developing actionable marketing communications.

Introduction: The main purpose of this research is to understand the consumers perception and attitude towards variouscompanies of computer with this how they take decisions, regarding their purchasing pattern it has minutely observed thatcustomers consumption & purchasing pattern during the research. The various factors that can affect the purchasing decision like,quality of the product, brand image in the market and regulatory in the supply etc has been analyzed. This will give opportunity toget the brief idea of the study and the limitations in the research and they can try to cope up with them. The organization can utilizeinformation to formulate &formulate their market strategy according to customers expectation.Number of Pages of Project Report: 62Package Includes: Synopsis + Project ReportProject Format: Document (.doc)Table of Contents of Project Report:1. Introduction to industry1.1 Introduction1.2 Features of the IT Industry at a Glance1.3 The Indian IT Services Exports Scenario1.4 The role of the IT Industry1.5 Major Steps taken for promotion of IT Industry2. Introduction to company 2.1 Introduction2.2 Latest financial press release2.3 Philosophy of Quality

2.4 Quality at HCL Infosystems2.5 Awards and Accolades2.6 Alliances and Partnerships2.7 HCL Advantage2.8 Services provided by HCL2.9 6 S Offerings for Business Empowerment2.10 Facilities Management2.11 System Integration

3. Research MethodologyA. Title1. Title justificationB. Objectives1. Objective one2. Objective twoC. Significance of the Study1. Significance of the industry

2. Significance for the researcherD. Research Design1. Probability/Non- Probability2. Exploratory/Descriptive/Experimental ResearchE. Sampling Methodology1. Sampling Unit2. Sampling Technique3. Sampling Area4. Sampling SizeF. Limitations

4. Fact and Findings

8/2/2019 A Study of Consumer Preferences for Higher Education Institutes in Tehran Through Conjoint Analysis

2/2

5. Data Analysis and Interpretation6. Recommendations7. Conclusion8. Bibliography9. Annexure1. Questionnaire