Provide Hospital-Quality Trauma Care “Safety fast” is “safety always”

Because God Helps those who help themselves

Trauma Kit for Road

I Carry it for

Others !

By Manas Ranjan:

Manas_bhuyan2001@yahoo.com

09819316456

Life Philosophy : “You will get all you want in life, if you help enough

other people get what they want.”

Our mission is to provide on spot primary trauma care to people who are victims of a road accidents caused due to their own mistakes or others negligence A valuable necessity for self-help as well as for other accident victims It a product with three SKUs(# Trauma kit for Car, # Trauma kit for Bike, # Trauma kit for School & Polyclinic) Product will be promoted in collaboration with other organizations directly, indirectly attached to road transport or related business like automobile manufacturing & sales , Insurance (M.V & Life) Brand Promotion through massive brand recall & reminder activity ( BTL/ATL) Widespread product availability in medical stores , automobile stores ,Petrol pumps, Online sales through Amazon/Flip cart ) Creation of customer retention/ loyalty through various programs (Discounts on second purchase , Refilling facility ,Digital activities ) A 200cr opportunity to tap in Year.1

Executive Summary

Problem statement

Indian roads, which account for the

highest fatalities in the world.

This translates to 400 deaths a day

One life snuffed out every 3.6 minutes. The number comes as a wake-up call for all of us …

The importance of the “Golden Hour”(first 1 hr) The basic aims of first aid are

• To Save Life

• To Reduce Pain & Nervousness

• To Protect the Casualty from getting more Harm & Disability

In road accidents , many deaths and impact of injuries can be prevented with first aid if causalities are treated immediately.

Problem statement

More than 89% don't prepare for an accident, Don’t carry a medical kit in their car …

Problem statement

Vehicle Growth in India –Present Scenario

235977 Car Registrations in India in November ‘16

Averaged 105675 Cars sales in India

Market Estimate

Average car sales per year :15,00,000 Average Bike Sales per year :60,00,000 Average commercial vehicle sales :6,00,000

Target Market

18cr Old Vehicles (10% of them i.e. 1.8cr)

Provide Hospital-Quality Trauma Care “Safety fast” is “safety always”

Product Payoff line : God Helps those who help themselves

Solution

For Bike For Car / School bus

Solution Product Range

Manage Pain and Illnesses Oral Rehydration Salts, Glutose Gel, emergency vertigo attack , inflammation, diarrhea, upset stomach, cold & flu medications included. Monitor Vitals, Stethoscope and digital thermometer. Provide Hospital-Quality Care Hospital-quality tools, including EMT Shears and precision forceps set the standard for backcountry medical care. Stabilize Fractures and Sprains SAM® Splint plus wide variety of wraps and bandages to immobilize fractures and provide support. Stop Bleeding Trauma pads and wide elastic wraps to control life-threatening bleeding.

Road Life Box Poly Clinic / Highway Petrol Pump/ Offices/Housing Society

God Helps those who help themselves

Product composition • Wound Care ( Bleeding ,Infection & Skin Care)

• Medicines ( Tablets , Ointments , Solutions , Spray)

• Care for Hemostasis

• Primary diagnostic tool

Quik Clot Gauze: This 2 pack of QuikClot® Advanced Clotting Gauze is impregnated with Kaolin, the same homeostasis technology used by the US troops to stop even the worst external traumatic bleeding wounds quickly.

Chest Seal : Click to enlargeThe new HyFin® Chest Seal is a completely occlusive dressing used for the treatment of penetrating injuries to the chest Maximum success in managing open chest wounds requires an effective, easy-to-use and reliable chest seal

Z-Fold Hemostatic Gauze : The most effective dressing for immediate hemostasis Stops life-threatening bleeding resulting from shock as found in severe traumatic

USP / Advance would care

Fire Escape Mask : 60-80% of deaths relating to a fire are actually due to smoke inhalation . If you are in an office, After removing the mask from foil bag, approximately 20 to 30 minutes of breathing time while evacuating from a smoke filled area.

Goals and Strategies Short-term goal: Massive ATL/BTL activities to create a need for a precaution / a sense of assurance while on the road , Establish the role of each ingredients enclosed inside the box Create a felling of responsible citizen even on the road Long-term goal: A well-known company in comprehensive trauma care , lateral expansion of Stroke care , Hemorrhage care , Burn Care , Mobile trauma centers , Blood bank etc. Strategy : Create a sense of responsible citizen even on the road , (Accident is an Accident , I never plan it but if I am unlucky still bravely I can cope with it) Massive emotional ATL/BTL activities to create the need

“God Helps those who help themselves “

Customers 1. New car owners

2. Old Car Owner

3. Travel Agents (Car Rental)

4. Radio Taxi

5. School Bus

6. Teaching Institute

7. New Bike owner

8. Poly Clinic

9. Ambulance

10. Bus & Truck owners

11. Police Stations

12. Factories

13. Petrol Pump Owners

14. Hotel Owners

15. Big Housing Societies

16. Airlines

17. Car Manufacturing Companies

Business Model and Marketing Plan The company will in a business of Distribution & Marketing : (procure, assemble medicinal & trauma care products from third-party pharmaceutical manufacturers , marketing them with massive ATL/BTL activities directed towards Car and bike owners Collaborative marketing : Tie up with Insurance companies & Traffic department , Endorsement from Association of Trauma Physicians of India

Sales Team based at all State Capital , Metro City Street Advertisement Advertisement in all major petrol filling station Radio / FM advertisements Road Show Bike Rallies Advertisement in car accessary shop Celebrity Endorsement

Point of selling: • Major Retail Chemists • Malls / Highway • Car Decor shop • Online (Amazon /Flip Cart)

Sales Team Sales Team based at all State Capital , Metro City

BTL Street Advertisement

Advertisement at major traffic posts

BTL Advertisement in all major petrol filling station

ATL Radio / FM advertisements

Air Advertisement during office timing ( 7.30am to 9am & 6pm to 8 pm)

BTL Road Show

Road show at major traffic posts

BTL Rallies

Rallies in major cities on Sunday & weekends

God Helps those who help themselves

We carry Trauma Kit with us , do you ?

BTL Advertisement in car accessary shop

Mobile App to track & order an ambulance from nearby vicinity

To call a doctor

To book a hospital causality bad

Dos & Don'ts during an Accident

Mobile App Digital Activity

QR code on every Trauma Box

Collaborative Marketing

Collaboration with big insurance companies

Free AMB for new client & 50% discount for renewing the old policy

ATL Celebrity Endorsement

BTL Partnership with Traffic Police Department

Point of selling

• Major Retail Chemists • Malls • Car Decor shop

Why this plan will succeed

Rising precautionary steps towards life India is now ready for this

Over 90% Indian small car buyers want ABS, Airbags

Increasing no of helmets sales

Rising subscription of Term Plan (1200000 Insurance every year)

More Safety precaution at construction sites

GOVT is bring more stringent measures for school bus

Start-up Costs

Incorporating /Licenses & Permits : 25,000

Product Design /Innovation: 2,00,000

BTL activity for 1 year : 5cr

ATL & Doctors endorsement : 10cr

Sales Team Exp :3cr

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Total Selling & Promotion Exp: 20cr

Cost of Goods : @ 1200/unit for Car , @ 500 for Bike @ 2500 for gumbo kits

Break –even Analysis

We need to sell 20,000 car trauma kits per month to meet the break even

i.e. 700 units / Sales Executive ( Assuming 30 Sales Rep across India )

“If you can dream it, you can do it.”

Walt Disney