a repeat business marketplace. smartpocket - the natural confluence
TRANSCRIPT
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A Repeat Business Marketplace
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SmartPocket - The Natural Confluence
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Why use Smartpocket?
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TOP-OF-THE-MIND BRAND RECALL
Engage your customers through a visual & personalized medium
Send reminders and inform her on events and store launch
Run promotions and social contests – example “Selfie Contest”
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LOYALTY PROGRAM ON-THE-GO
Points and program benefits mobile and easily accessible
Talk to the customer when she needs you the most, get real-time feedback to make an impact
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KNOW YOUR CUSTOMER
Reach out on special occasions why a push notification
Get real and updated contact and demographic details of from
Facebook/Social Media.
Get user’s interaction with brand campaigns, to know her better
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BOOST YOUR OMNI-CHANNEL EXPERIENCE
Push real products not just discounts to customers List exclusive products for loyal customers
to browse and buy offline or online
Communicate at right time when customer is near your store through geo-located offers
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What makes Smartpocket sticky ?
• Brand first Aggregator
• Shopping Assistant
• Non Intrusive
• Engages visually and contextually
• Adapts to brand strategy
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Controlled test on sale preview weekend, where SmartPocket users were
not sent SMSs, but informed only via Push notifications on SmartPocket
Two week Geo-fenced offer where a user in 500m radius of a PEOPLE store was offered Rs.100 off on
Rs.500 purchase
Phenomenal 23% of customers walked and made
purchases.
20X return over normal SMS campaign
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[email protected] +91 966 3000 600
www.smartpocket.in
Incubated at NASSCOM Warehouse
Winner“Best Designed App”, NPC 2014
Google LaunchpadFeb, 2015
“SmartPocket, a mobile tech start-up that connects offline businesses to loyal customers, has raised seed funding of about Rs 1.5 crore from early-stage investment firm Sol Primero. Rajiv Mehta, an angel investor and a top executive at retail firm Arvind Group, also participated in the round….” 2nd Feb, 2015
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