Transforming Sunnyvale University: Our Campus & Our Community

student education & community partnerships

A Presentation By: The Dean of Students The SU Community Relations Committee

Sarah Hathaway, Kristen Kearney, & Shawn Lamb (Team Leader) Canisius College

2013 Virtual Case Study Competition

Committee Initiatives The main priority of this committee is to ensure that by 2016, campus and community relationships are strengthened through the efforts of student education and community engagement.

The University will implement policies and procedures that hold students accountable for their actions both on and off campus. The University will intentionally engage students in educational programs focused on their holistic development and increased consciousness of self. The University will develop partnerships and strengthen engagement opportunities within Sunnyvale, NH through collaborative outreach efforts.

Committee Members Dean of Students Director of Residence Life Director of Student Activities Director of Health and Wellness Center Director of Campus Safety Director of Community Outreach Director of Public Relations Deputy Mayor Student Government President & Vice President

Breakdown of Initiatives

Utilization of Social MediaWe will use traditional means of communication to broadcast and advertise the

committee initiatives, in addition to expanding our use of the following social media outlets:

Twitter, Facebook, and Instagram - Over the past three weeks, each office on this committee has created Twitter and Instagram accounts and a Facebook page, and other offices are being encouraged to do the same

UniversityWebsite - Information regarding the plans of this committee will be available to the public via the website. www.sunnyvale.edu/communityinitiatives

YouTube - An account has been created where students and administrators can post videos from campus and community events and highlight department initiatives/programs

Public Relations Webpage- On the Public Relations webpage, links to university related social media will be featured under the "Connect with Us" section

University Blog- The Public Relations Office will monitor a blog with weekly information on campus events and happenings within the community

Additional social media platforms will be used by offices as they see fit (Flickr, LinkedIn, etc.)

Each member involved in this committee will be responsible for the implementation of 1-2 efforts within their respective offices

These efforts will be executed in the following manner: Creation of policies, initiatives, and opportunities Collaboration with campus and local community members Communication efforts supplemented by the utilization of social media

Department Roles

Dean of StudentsJudicial Sanctioning

Create:Students found in violation of the community standards will be sanctioned community service experiences by the judicial hearing officers.

Collaborate:Community Outreach Office

Communicate:At the end of each academic year, the Dean of Students will compile statistics and information based on the number of community service hours completed by students within the judicial system. These statistics will be monitored to track progress.

Dean of StudentsReview of Student Handbook

Create:The Dean of Students will review the Student Handbook. As there is currently no policy regarding off campus behavior, the Dean will draft a new policy to be implemented in the fall 2013 semester.

Collaborate:Residence LifeCampus Safety

Communicate:Communication of this new policy will remain internal, until it is completed. At that point, it will become available to the public via the Student Handbook, which is on the Sunnyvale University website.

STUDENT HANDBOOK

2013

Residence LifeRegistered Party Policy

Create:The Director of Residence Life will create a "Party Policy" to be implemented in the fall 2013 semester. Students who are interested in hosting a party on campus will submit an application to be reviewed by a board of administrators. The board will ensure that the students have met all criteria before being approved.

Collaborate:Dean of StudentsCampus SafetyHealth and Wellness Center

Communicate:Website: Forms and applications will be available on the Residence Life website.www.sunnyvale.edu/reslife/partypolicy

Residence LifeProgramming

Create:RAs in each residence hall will host two alcohol-related programs per semester. One program will be based on alcohol education and the other will be a late-night, alcohol-alternative program.

Collaborate:Health and Wellness CenterStudent Activities

Communicate:@SUResLife for advertisements, updates & photos (#SmithHall; #BestHall; #BlueHall; #StrongHall)

Join the SU Residence Life group for information regarding programs & housing options

@SUResLife for photos of events

Photo albums from programs will be available online

Residence LifeNeighborhood Meetings

Create:The Assistant Director of Residence Life will host a monthly meeting, open to landlords, community members, and students residing in the neighborhood. This meeting will focus on concerns or developments of any attendees.

Collaborate:Dean of StudentsCampus SafetyCommunity Members

Communicate:Website: minutes from meetings will be posted on www.sunnyvale.edu/reslife

Twitter: @SUResLife for updates

Student ActivitiesCommunity Change Project

Create:A six-week leadership development course grounded in leadership theory is available to current students. This course focuses on self-assessment, personal reflection, servant leadership, and the Social Change Model. A new component of the course is a final assignment requiring students to create a community change project to be implemented in Sunnyvale.

Collaborate:Community Outreach OfficeCommunity Partners

Communicate:Website: registration for course available at www.sunnyvale.edu/lead

@SULEADS to promote course and projects

Join the SU Emerging Leaders Group

@SULEADS to see pictures of student’s projects (#projectsofchange)

Student ActivitiesAlcoholedu.com & Orientation

Create:Currently all students in violation of the community standards are sanctioned to complete alcoholedu.com. Beginning in the Fall of 2013, all incoming students will be required to complete alcoholedu.com prior to attending New Student Orientation.

Collaborate:Health and Wellness CenterDean of StudentsResidence Life

Communicate:Website: alcoholedu.com

@SUwelcomeweek@SUOrientation

Health and Wellness CenterHealthy Living &Programming

Create:The Health and Wellness Center will provide two major programs per semester; one focused on the importance of living a healthy lifestyle and one on the dangers of alcohol consumption.

Collaborate:Student ActivitiesResidence LifeCommunity Organizations

Communicate:Website: www.sunnyvale.edu/healthandwellness

@SUHealthyU (#HealthyYou, #healthandwellness)

Health and Wellness Center Group to advertise program and feature related articles

@SUHealthyU see pictures of students at the programs

Health and Wellness Center5k Fundraiser

Create:Staff will lead in the coordination of a Sunnyvale community 5K race that will: connect student organizations and the local Sunnyvale school district; raise funds for a local charity; bring the community together for a post-race celebration; and dedicate a space on-campus symbolizing the unity amongst communities.

Collaborate:Student ActivitiesSunnyvale Central School DistrictPublic RelationsCampus Safety/local police forceCommunity members

Communicate:Website: Registration/vote for sponsored charity www.sunnyvale.edu/healthandwellness/5krun

@Sunnyvale5K (#5K, #SUgivesback, #SunnyvaleRunners)

Sunnyvale Community 5K Event and Group

@ Sunnyvale5K - pictures will be posted during and after event

Campus SafetyNeighborhood Patrol Officers

Create:Officers will be hired to patrol the streets adjacent to campus. These officers will address noise concerns, respond to house parties, and issue citations to students for behavioral concerns.

Collaborate:Dean of StudentsResidence Life

Communicate:Website: Visitwww.sunnyvale.edu/CampusSafety for information on policies and contact information

@SUCampusSafety will be used to inform students of pertinent information

Community OutreachPromotional Materials

Create:Facilitate the production of promotional video on the importance of service-learning in relation to positive college student development and the establishment of meaningful campus/community relationships. This video will highlight testimonials from students, faculty, Community Outreach staff, and community partners.

Collaborate:Students who completed service-learningFacultyMedia ServicesPublic RelationsCommunity partners

Communicate:Website: Visit www.sunnyvale.edu/communityoutreach to find service opportunities and link to video

Sunnyvale Community Outreach Video

@SUCommOutreach

Community Outreach Group -link to video and testimonals

Community OutreachPromoting Local Service

Create:Increase the number of local service opportunities students complete by establishing new forums for communicating this goal (ie. attending town board meetings, obtaining more faculty input, and marketing Community Outreach's mission and commitment to more local community organizations)

Collaborate:Community partnersFaculty

Communicate:Website: www.sunnyvale.edu/communityoutreach

Connect with local partners

SU Community Outreach Spotlight Video

@SUCommOutreach

Community Outreach Group

Public Relations“Connect with Us”

Create:Send out monthly press releases to report initiatives and discuss the efforts of the committee and university

Collaborate:CommitteeUniversity DepartmentsStudent populationLocal community

Communicate:Website: "Connect with Us" section of website with links to how campus and local community can follow all programs and initiatives taking place

@SunnyvaleUniversity

Campus Community Group

@SunnyvaleUniversity

Email: send out monthly e-newsletter to campus and local community

Future Plans This committee is scheduled to meet at the beginning of each semester to discuss plans. The Dean of Students will discuss the committee initiatives with each department director on a weekly basis. Our University will strive to implement new social media platforms as they emerge. The Dean of Students will collaborate with ITS to implement various training sessions on how to effectively utilize social media. A large-scale assessment will be conducted in the Spring of 2016 to assess our progress and completion of committee initiatives.

ReferencesBiddix, J. (2010). Technology uses in campus activism from 2000 to 2008: Implications for

civic learning. Journal of college student development,51(6), 679-693.Georgetown University. (n.d.). 2010-2020 campus plan - georgetown neighborhood.

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communities:town and gown relationships at colleges. Higheredjobs, Retrieved from http://www.higheredjobs.com/HigherEdCareers/interviews.cfm?ID=347

International town and gown association announcement. (2012, November 8). College & main news. Retrieved from http://www.itgau.org/content.aspx?ContentID=1800

Kaplowitz, S., & Campo, S. (2004). Drinking, alcohol policy, and attitudes toward a campus riot.Journal of college student development, 45(5), 501-516.

Selwyn, N. (2011). Social media in higher education. The Europa World of Learning, Retrieved from http://www.educationarena.com/pdf/sample/sample-essay-selwyn.pdf