a nokia idea for the rest of us
DESCRIPTION
Ideas on how to reach and engage consumers as they check ovi mail on NokiaTRANSCRIPT
- 1. Anokia friendly idea for the rest of us
Presented by Jerry Sakala
2. What Do NOKIA and Jerry Sakala Know About the Internet that
you Dont.
Reading and Sending Email is the # 1user Activityon the
internet.
Duringlaunch period already Over 2 MILLION Ovimail accounts
created- India, South Africa, Indonesia Mexico, Russia+180
countries
Tags: mobile corporate email messaging, Ovi mail, Nokia
12/22/2009
3. So Whats does Stand for
The most Nokia-friendly corporate email communication strategy in
the developing world: Targeted email campaignmessages for consumers
where their behavior of reading and sending email will begreatest
OVImail inbox on the Nokia..
Tags: mobile corporate email messaging, Ovi mail, Nokia
12/22/2009
4. Its about Piggy-backing on NOKIAs most successful mobile
emaillaunch in the developing world
Its a NO-BRAINER Nokia has already tested the market so you dont
have to. mailmail has launched successfully and the
marketsresponse? Phenomenal!
Tags: mobile corporate email messaging, Ovi mail, Nokia
12/22/2009
5. Riding on the coat-tails of the fastest growing mobile internet
habit in the developing world:CheckingEmail on a NOKIA
Tags: mobile corporate email messaging, Ovi mail, Nokia
12/22/2009
6.The Future of your organizationsdirect response mobile
communication in the developing worldlies in your ownmail opt-in
list.
Tags: mobile corporate email messaging, Ovi mail, Nokia
12/22/2009
7. Why Now is the time to Start building your own Ovi mail opt in
List
Your Prospects, customers, members, fans won't think of your brand
tomorrow- or next week-UNLESS youremind them as they check email in
their Ovi Mail inbox on their NOKIA.
12/22/2009
Tags: mobile corporate email messaging, Ovi mail, Nokia
8. #1 :
Make Collecting Oviemail addresses offline and online a PRIORITY
.Prominently Place an opt-in format points of contact. And on Your
website, blog or social network profile. Avoid spamming, Use a
double-opt-in confirmation auto responder system with your opt in
web form to legitimatelysendany future follow up email messages to
Ovi mail addresses .
Tags: mobile corporate email messaging, Ovi mail, Nokia
12/22/2009
9. #2
Do not use deceptive email subject lines. The email subject line
must ALWAYS accurately reflect the content of yourmessage to an
Ovimail address.
Tags: mobile corporate email messaging, Ovi mail, Nokia
12/22/2009
10. #3
Disclose clearly and conspicuously that the email message is
intended for promo oradvertising purposes.
Tags: mobile corporate email messaging, Ovi mail, Nokia
12/22/2009
11. #4
Statewhere you are geographicallylocated. All Your email messages
mustinclude a valid physical postal address. This can be your
current street address, a post office address, a post office box
youve registered with the local Postal Service (Zampost)
or a private mailbox youve registered with a commercial mail
provider (eg.postnet).
Tags: mobile corporate email messaging, Ovi mail, Nokia
12/22/2009
12. #5
Explainhow to opt-out of receiving future email from you. In every
message include a clear and conspicuous explanation of how they can
opt-out of getting email from you in the future. Craft the notice
in a way that's easy for an ordinary Ovi mail user to recognize,
read and understand.
Tags: mobile corporate email messaging, Ovi mail, Nokia
12/22/2009
13. #6
Honoremail opt-out request immediately.
Don't charge a fee or require
subscribers to give any personally
identifying information beyond an email address. Do not make them
take any step other than sending a reply email or visiting a single
web page on an internet website as a condition for honoring their
opt-out request.
Tags: mobile corporate email messaging, Ovi mail, Nokia
12/22/2009
14.#7
Don't sell or transferOvi mail addresses, even in the form of a
mailing list. The only exception is that you may transfer the
addresses to the company you've hired to help you comply with the
Best Practicethat NOKIA love and Ovi Mail users can trust.
Tags: mobile corporate email messaging, Ovi mail, Nokia
12/22/2009
15. #8 Know what they are doing with your Ovi email
know exactly when subscribers click on links in your message so you
can focus on the right time to send your message.
Re-send a broadcast to only ovi mail subscribers who didn't open or
click on your previous broadcast.
Know which ovi mail subscribers are responding to your campaigns,
which links they're visiting, and where on your website they're
going after clicking through..
12/22/2009
Tags: mobile corporate email messaging, Ovi mail, Nokia
16. Jerry Sakala
Former Mobile industry insider and Email Marketing enthusiast is
available for speaking and consultation on The most Nokia-friendly
email communication strategy for the developing world: Targeting
your email campaignmessages to consumers where their behavior of
reading and sending email will begreatest OVI mail inbox on the
Nokia..
Jerry Sakala is Not affiliated to NOKIA
NOKIAand Ovi areregistered trade marks of Nokia.
I recognize you primarily come to the internet to check or send
email so have made more tips and ideas available for you in your
inboxsign up here:http://www.ov-idea.blogspot.com
12/22/2009
Tags: mobile corporate email messaging, Ovi mail, Nokia