a new hyper-connected on-campus hotel concept

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A new hyper-connected on-campus hotel concept

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Page 1: A new hyper-connected on-campus hotel concept

A new hyper-connected on-campus hotel concept

Page 2: A new hyper-connected on-campus hotel concept

PRIVATE AND CONFIDENTIAL

Insider Hotels is a high end, modern hotel concept that is

full-service, university-focused, and hyper-connected.

We will directly cater to and address needs of:

• incoming students

• parents of incoming and existing students

• faculty and family

• alumni

Initially targeted to the top 50 Ivy and sub Ivy League

colleges and universities. Beginning in North America, then

expanding worldwide for future development.

MARKET

Page 3: A new hyper-connected on-campus hotel concept

PRIVATE AND CONFIDENTIAL

Immerse into a whole new, personalized experience that

harnesses the capability and ubiquity of modern mobile

phones. Each Insider Hotel will place mobile technology at

the forefront of a fluid, highly social, deeply connected

and interactive hotel experience.

From verified geo-fenced identification of guests, members,

and VIPs before they walk through the front door, to mobile

check-in and check-out, unlocking of room doors,

controlling room ambiance and technology, ordering of

services, payment throughout, communication with hotel

staff, discovering and meeting friends staying at the hotel,

and access to special events.

MOBILE TECH

Page 4: A new hyper-connected on-campus hotel concept

PRIVATE AND CONFIDENTIAL

Guests will enjoy the ultra convenience of an on-campus

location, while soaking in the buzz and excitement of

campus social life.

The hotel will function as a hub and focal point of campus

activity, energy, and student engagement. Cutting edge

restaurants, local roastery cafes, live events, performances,

visiting faculty lectures, and hotel staff composed partially

of current students will integrate Insider Hotels with the

pulse of each campus.

CAMPUS HUB

Page 5: A new hyper-connected on-campus hotel concept

PRIVATE AND CONFIDENTIAL

A full suite of open co-working spaces will enable guests to

continue working and studying during campus visits. A

spacious, relaxed, comfortable atmosphere will provide a

casual space for getting things done while discovering new

friends and facilitating social plans for that evening or the

next day.

CO-WORKING SPACES

Page 6: A new hyper-connected on-campus hotel concept

PRIVATE AND CONFIDENTIAL

A uniquely-themed full-service restaurant will provide

guests an opportunity to sample and enjoy cuisine from a

world-renowned touring chefs. The restaurant’s

professional kitchen will also host and benefit from a

rotating culinary education program for student chefs in

partnership and collaboration with the host college.

RESTAURANT & CULINARY

PROGRAM

Page 7: A new hyper-connected on-campus hotel concept

PRIVATE AND CONFIDENTIAL

Amid the bustle of each day, and the buzz of the college

campus, Insider Hotels will feature a peaceful European-

inspired spa, where guests can transform their day and

rejuvenate with a sense of well-being. Guests will stay as

long as they need to decompress, unwind, and find peace

and relaxation.

REJUVENATION SPA

Page 8: A new hyper-connected on-campus hotel concept

PRIVATE AND CONFIDENTIAL

ADDITIONAL AMENITIES

• Cozy cafe featuring a local craft coffee roaster

• 24-hour room service, pre-order anytime via mobile

• Fresh pressed juice

• Live and screened entertainment

• Themed workshop environments

• Flexible event centers and lecture halls

• Bike rentals

• Bowling alley

• Amazon Books store

• Mobile-controlled lighting, thermostat, and electronics

• Streaming TV service in each room

• Gift shop featuring campus-specific hotel merchandise

and convenience items

Page 9: A new hyper-connected on-campus hotel concept

PRIVATE AND CONFIDENTIAL

Each of our properties will be expertly apportioned to

provide the perfect hotel experience for each guest. From

donor-sponsored Presidential and Executive Suites, deluxe

business travel accommodations, to family suites and

rooms appropriate for visiting students.

All levels of accommodation offerings will be designed to

deliver the right experience to each guest, with no detail

overlooked.

ACCOMMODATIONS

Page 10: A new hyper-connected on-campus hotel concept

PRIVATE AND CONFIDENTIAL

Sponsored programs will generate significant funds for the

college, and allow alumni and distinguished community

benefactors to participate in a tangible part of the hotel

project and property.

• Engraved brick purchase program to pave surrounding

hotel walkways

• Luxury and Presidential Suite naming privileges

• Merchandise sold at the hotel gift shop

FUNDRAISING

Page 11: A new hyper-connected on-campus hotel concept

PRIVATE AND CONFIDENTIAL

Mr. Allen D. Moyer, ADMI, Inc., brings more than 25 years

as a creative leader in the development, design, project

management and construction of hospitality, retail,

commercial and themed entertainment facilities for some of

the world’s most recognized brands, including Apple Inc.,

Sony Corporation and The Walt Disney Company and

world class hospitality brands including The Ritz Carlton.

HOTEL DESIGN

Page 12: A new hyper-connected on-campus hotel concept

PRIVATE AND CONFIDENTIAL

CO-DEVELOPMENT PARTNER

Corinthian Development Company is our co-developer for premiere

hospitality, retail, healthcare and themed entertainment destinations.

Partnering with the world’s foremost brands in these specialized

fields, Corinthian can transform the most basic of ideas into

innovative, thriving properties that enhance the built environment and

reflect the extensive experience, creativity and expertise shared by its

executive leadership.

Corinthian applies an uncompromising principled approach to

business, focused on high ethical standards and a dedication to

providing unparalleled reliability, integrity and quality development

services to each client it serves.

The Corinthian team and its affiliates have collectively participated in

the development of in excess of $20 billion of commercial real estate

properties, including more than 87,000 rooms for 19 of the world’s

elite hospitality and leisure brands, including Disney, The Ritz Carlton,

Marriott, Four Seasons and Fairfield Inn.

Page 13: A new hyper-connected on-campus hotel concept

PRIVATE AND CONFIDENTIAL

Gensler is a global architecture, design, and planning firm with 46

locations and more than 5,000 professionals networked across Asia,

Europe, Australia, the Middle East and the Americas. Founded in 1965,

the firm serves more than 3,500 active clients in virtually every industry.

Gensler designers strive to make the places people live, work and play

more inspiring, more resilient and more impactful.

• Business Insider ranks Gensler #25 on “Top 100 Creators” list

• Glassdoor “Best Places to Work 2016”

• Forbes “America’s Best Employers”

• #3 architectural firm in “2015 Architect 50”

• World Architecture 100 #1 Most Admired US Firm, #3 Most Admired

Global Firm

• “World’s Biggest Architect” on Building Design’s World Architecture

100 in 2015, 2014, 2013

• AIA Institute Honor Awards for Architecture in 2014 and 2012

• For the 34th consecutive year, Gensler tops Interior Design

magazine’s “Top 100 Giants” list

ARCHITECT

Page 14: A new hyper-connected on-campus hotel concept

PRIVATE AND CONFIDENTIAL

J.T. Magen & Company Inc., developers of The Study at

Yale and Penn/Drexel, provide a full range of Construction

Management, General Contracting and Design Services for

a sophisticated and discerning clientele. J.T. Magen

focuses on maintaining long term relationships with clients

through workmanship, expertise and a commitment to

quality and service.

Maurice Regan, founder of J.T. Magen & Company, and

Allen D. Moyer have been friends and business partners for

20+ years.

GENERAL CONTRACTOR

Page 15: A new hyper-connected on-campus hotel concept

PRIVATE AND CONFIDENTIAL

ADMtech will select the best operating company for each

hotel based on their ability meet our needs and deliver the

appropriate guest experience for our On Campus Hotels.

We have identified and have existing relationships with a

host of the top hotel management companies in the United

States including:

HOTEL OPERATING COMPANY

Page 17: A new hyper-connected on-campus hotel concept

PRIVATE AND CONFIDENTIAL

HOTEL CAPITAL STACK

We will strive to follow the structure of this Capital Stack, but

recognize that each property will have a unique set of

circumstances and will be financed independently.

Debt and Equity for each hotel targeted at 50/50.

GP Equity For ADMtech, Inc.

• Source of funds will be Corporate Sponsorship and

College Donor Affinity Programs tailored for each school

and hotel.

7.5MGP EQUITY

30MLP EQUITY

37.5MDEBT

75MALL-IN COST

50% EQUITY / 50% DEBT

Page 18: A new hyper-connected on-campus hotel concept

PRIVATE AND CONFIDENTIAL

MANAGEMENT TEAM

Allen D. Moyer

Founder & Chairman

Silicon Valley, CA

Joseph Cellura

Managing Principal

Silicon Valley, CA

Doug Bowman

Creative Director

San Diego, CA

Michael Ghiselli

Treasurer & Secretary

Silicon Valley, CA.

Ed Reginelli

CFO

Silicon Valley, CA

Page 19: A new hyper-connected on-campus hotel concept

PRIVATE AND CONFIDENTIAL

MANAGEMENT TEAM

Allen D. Moyer

Founder & Chairman

ADMI & CDC

Silicon Valley, CA

For more than 25 years, Allen D. Moyer has been a creative leader in the development, design, project

management and construction of hospitality, retail, commercial and themed entertainment facilities for some of

the world’s most recognized brands, including Apple Inc., Sony Corporation and The Walt Disney Company.

Prior to the formation of Corinthian Development Company, Mr. Moyer led Apple’s real estate and development

efforts, where he managed a $260 million annual budget and an international portfolio of six million square feet.

Mr. Moyer also oversaw the innovative design and construction rollout for the company’s successful launch of

the Apple Store retail concept

As a senior vice president with Sony Corporation, Mr. Moyer helped launch Sony Development and was

responsible for the design and build-out of the company’s retail entertainment centers throughout the world,

including Sony Metreon in San Francisco, Odaiba, Japan and Berlin, Germany. Earlier in his career, Mr. Moyer

served as a senior vice president with Walt Disney Imagineering, where he was responsible for the

development of approximately $3.3 billion of Disney destinations, including the direction of the design and

construction efforts for the Euro Disneyland expansion and the initial development of Disney-MGM Studios

Europe. During his 13-year Disney career, Mr. Moyer also participated in the development of the $90 million

Living Seas Pavilion at Epcot Center, the Wonders of Life Pavilion at Epcot, the nighttime entertainment

complex Pleasure Island and the 50-acre Typhoon Lagoon, Walt Disney World’s aquatic playground. Mr.

Moyer earned a bachelor’s degree in design with a minor in real estate and land planning from the University of

Florida’s School of Architecture, where he was also awarded a Master of Architecture degree.

Responsibilities: Hotel Design and Project Management

Page 20: A new hyper-connected on-campus hotel concept

PRIVATE AND CONFIDENTIAL

MANAGEMENT TEAM

Mr. Cellura, currently serves as the Creative Managing Director, CED, and Chairman of the Board of Directors for

ADMtech Inc. and ADMtech Development Corporation. The business of the company real estate development.

Mr. Cellura specializes as a principal in finance and brings greater than 30 years of information knowledge experience

and resources in varied and progressively more responsible senior management and corporate development positions

in public and private companies. He is recognized for his vision, creativity, business acumen, leadership qualities,

successful marketing & management of brand and corporate assets. Mr Cellura began his finance career in Investment

Banking in the late 70’s in Boston over a 20 year period in finance internationally and domestic in public and private

company’s.

In the 80’s Joe was involved in the development of various real estate projects including a variety of industry leading

Charrettes and Urban Planners DPZ Seaside, Lauxmont Farm and Windsor. During this period Joe developed seaside

cafes’ in 50’s style motel properties throughout the Florida’s east and west coast. In the late 80’s Cellura was awarded a

patent for the US Patent and Trademark office patent number 331-090 for a unique divot tool shortly thereafter Cellura

began a 20 year career in golf course development design ownership and manufacturing in the golf industry.

In the 90’s Mr. Cellura was a Principal, and development partner, in the initial development and actualization of the

World Golf Village, a 6,300 acre golf project of international significance, the largest project ever undertaken in the world

of golf securing a $125 million dollar financing with Robert W. Baird & Company then a wholly owned subsidiary of

Northwestern Mutual. He was Chairman and CEO of Divot Golf Corporation (“Divot”) taking the the company public

along with Miller Golf Inc a supplier of specialty golf products to the Masters, Pebble Beach and 5400 private golf and

country clubs selling the golf assets to KSL a KKR owned company in 1998. As well, he was Managing Director, a board

member of Web Traveler System, a British Airways owned company TravelFile on the AOL travel channel an early stage

.com, and additionally, a founding sponsor of the First Tee Foundation.

Responsibilities: Mr. Cellura is responsible for selling the Insider Hotel vision (acquire colleges and universities to build

hotels). He also is in charge of the creating the Affinity Programs for the alumni and donors of schools that will make up

the “Brick Program”. Finally, Mr. Cellura will head up our Amenity Program, partnering with relevant businesses that can

be built into each property and generate revenues like Farhenheit Body Spas and BizHaus Co-Working.

Joseph Cellura

Managing Principal

ADMtech, Inc.

Silicon Valley, CA

Page 21: A new hyper-connected on-campus hotel concept

PRIVATE AND CONFIDENTIAL

STRATEGIC ADVISOR

Douglas Bowman is an influential designer, speaker, and advisor whose creations and experience in the

booming tech industry have pushed him to the forefront of modern design. Most recently, Bowman served as

creative director at Twitter, where he established and led its product design, marketing design, and user

experience research teams. At Twitter, he oversaw an evolving set of design challenges for a rapidly growing

list of features and uses of a world-wide service, directed large-scale branding and product design across web,

mobile, and broadcast media, and helped change the world, one hundred forty characters at a time.

Prior to Twitter, Bowman was the first visual design lead at Google, where he built and managed a team to

unify the identity and design of user-facing products and services throughout the company. He got his start at

Wired, where he worked his way up to design director, and led a ground-breaking redesign of Wired.com.

Bowman also runs Stopdesign, a consulting firm he originally founded in San Francisco. Under Stopdesign, he

has designed for Google, Capgemini, Blogger, Cathay Pacific Airways, and Adaptive Path.

Responsibilities: Mr. Bowman is in charge of the guest experience at each hotel and will be create all the

merchandise and ancillary products for each of our Insider Hotels.

Doug Bowman

Creative Director

ADMtech, Inc.

San Diego, CA

Page 22: A new hyper-connected on-campus hotel concept

PRIVATE AND CONFIDENTIAL

STRATEGIC ADVISOR

Edward Reginelli has over 20 years of corporate operating and deal making experience. Edward has overseen

15+ M&A transactions and integrations on both the buy and sell side with a total valuation of $250M+. Prior

experience includes managing companies in both a private and public setting including the LSE and NASDAQ

and has raised $250M+ from international and domestic Private Equity, Banks, Institutional Investors, and High

Net Worth Individuals.

Mr. Reginelli holds a BSBA from John Carroll University and is a Registered Certified Public Accountant.

Responsibilities: Finance and Accounting

Ed Reginelli

CFO

Silicon Valley, CA

Page 23: A new hyper-connected on-campus hotel concept

M A N A G E M E N T T E A M

Mr. Ghiselli is the Chief Operations Officer of ADMTech, Inc, and is a member of the

Board of Directors, serving as its Secretary and Treasurer. He is an investor and a senior

level management professional, and has successfully guided several technology

companies through the complicated early stage funding and development process since

2011.

Mr. Ghiselli was previously the CEO of a logistics company he co-founded in 2009,

providing support to hospital systems, research and commercial laboratories, and the

biopharmaceutical industry. He was an early adopter of technologies to provide

environmental controls, tracking and chain of custody verification for the sensitive and

highly regulated commodities the company transported. Prior to founding his company

Mr. Ghiselli led the Courier and Logistics Department of Stanford University Medical

Center's Clinical Outreach Program, where he introduced the use of mobile technologies.

Earlier in his career he had a regional leadership role in the merger of DHL Express and

Airborne Express, focusing on the integration of mobile technologies into the operations

side of the business.

Mr. Ghiselli, a fourth generation San Franciscan, attended St. Ignatius College

Preparatory and majored in history at the University of California at Berkeley. Mr. Ghiselli

currently resides in the San Francisco Bay Area with Cathy, his wife of twenty-one years,

and their children Sam and Giovanna. His passion is improving the lives of children with

special needs and their families.

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Mike Ghiselli

Silicon Valley, CA