Social Engagement Powering the Connected Nonprofit & Campus

Donna Wertalik, M.S.Director of MarketingVirginia Tech, Pamplin College of Business

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Who we are. What we do. How we do it.

Global Forcefor Good

TwoOrganizations

SalesforceFoundationSalesforce.or

g

Product Development& Distribution

Programs & Grants

OneModel

1% Product 1% Equity 1% Time

Pledge 1%

10 Free Licenses

DeepDiscounts

TwoProduct

Discounts

ThreeAreas of

ReinvestmentInnovation Community Grants

SixNonprofitSolutions

Fundraising Programs Engagement

Marketing Big Data Platform

TwoSocial

Sectors Nonprofit Higher Ed

$85M+Grants

920K+Hours

25K+Customers

$350M+

DonatedProduct

Celebrating 16 Years of Giving Back

1-1-1 Model Adopted by

$85M+Grants

1% Equity

25K+Nonprofits & Higher Ed

1% Product

Sharethemodel.org

920K+Service Hours

1% Time

Donna Wertalik, M.S.

Director of Marketing

AgendaOur Story

Goals & Objectives

PRISM Overview (Stats, Recruitment, Alumni)

PRISM Structure

PRISM’s Projects

Our Story

https://vimeo.com/107001582

Objectives

• Build strategic alliances with key colleges within Virginia Tech to secure top 1-2% talent of the top students within the areas of business, design, engineering, computer science and analytic areas.

• Formulate an official RSO for the organization• Research our key stakeholders use of social media• Engage with the entire campus through social media and video story telling,

told through the eyes of the students• Build a model which expands over time and successfully increases

placement and awareness of the College and it’s programs

#conversation

Curate

Facilitate

Monitor

Manage

Create content that our community will view and interact with in the social space

Manage and continue conversationwith proper resources built to operate dialogue

Risk management will secure proper usage of our social voice, making sure actions comply to an appropriate message

Top level management will overseeactivity throughout each stage of the process

to align the PRISM/Pamplin vision

Social Media Voices & Brand Positioning

Campus Voices

How we do it

Radian6 | OverviewRadian6 gives PRISM the ability to track conversations across multiple social media

platforms, blogs, and news websites about Pamplin and other topics of choice (e.g., First & Main, Business Horizons, President Sands’ Installation)

Enables PRISM to measure sentiment, find influencers, follow audience engagement in topics, and the ability to track #hashtags efficiently

Radian6 | Dashboard

PRISM Empowers Brands

Channel Analysis

PamplinFacebook: 1,887 fans to 2,219 fans18% increase

Twitter: 1,033 followers to 2,004 followers

94% increase

Instagram: 122 followers to 606 followers

397% increase

Pamplin InfluencersTop Influencers:- Dean Sumichrast- VT PRISM- Emily Africa- Donna Wertalik- Center for Innovation

and Entrepreneurship

Top Hashtags:- #vt19- #pamplindiversity- #pamplinpride

Your Tweets | AnalysisYour tweets averaged higher reach and engagement when you:

- Tagged your influencers - @VTSandsman, @VTPamplin, @VTPRISM,

@SPEAKAdvertisin, and @DerickMaggard

- Included a photo or a video in your Tweet

Our Alumni*

98% of Prism Students are Employed Upon Graduation. Virginia Tech, Pamplin College of Business May 2015 .report

PRISM 2015 - 2016 | What’s Next?Pamplin Graduate School Marketing (Video, Social, Print)

Pamplin Departments/International (Brochures, Social Media Content Assist)

Enhanced Multimedia

Mobile Apps

Augmented Reality

Training of faculty & staff