PowerPoint Presentation

MARCH 03 2017

Production Proactive

emerging disciplines in agency production

2Content Managementmoving from the start & stop, asset-to-asset mentality to an ASSET MANAGEMENT model

EXECUTION PERFECTIONEXECUTION CONTEXT

The 5 Cs of Content Management: Production Disciplines4

5

INTERNAL DEVELOPERS

ITERATION & PROTOTYPING

PLATFORM PARTNERSHIPS

ACCELERATED COLLABORATION

X-LAB

CREATIVE TECH & EXPERIMENTATION

MARKETING SCIENCE

DATA & OPTIMIZATION

COMMS PLANNING

CONTEXTUAL FOUNDATION

Studios UnleashedConnected BBDO Offerings

6Production Proactive

7

RecapContextually supercharged

Operationally re-disciplined

Dogs are nice