A Journey of Learning, Leading and Serving(Personal Experience)

GI Net Seminar, Universitas ATMA JayaJakarta, 15 May 2012

Y.W.JunardyPresident Commissioner - PT Rajawali CorporaPresident - Indonesia Global Compact Network

Learning 1 – The art of survival (1968)

Student & Lecture Assistant - Univ. Krisnadwipayana (1968-1970)

Casino Worker - Jakarta Fair(1968-1969)

Cigarette ‘canvasser’ - Street Rombong (1968-1969)

Teacher in biology - SMA Sari Putra (1969-1970)

Learning:

Survival forces you to be decisive

Adapting to multi-environments

Managing multi-tasks

Living in 3C (Casino, Cigarette, Cafe)

From most admired to nearly breakup

1983 1992

Learning 2 – From IBM to IBM MDT*(1970 – 1995)

…to new IBM

2000

*)Market Driven Transformation

Going thru the Waves of Change

Personal experience in the wave of transformation from IBM Indonesia to PT USI/IBM to PT IBM Indonesia (1970-1995)

* Shifting from Systems Engineering to Management* International assignments (HK, NYC, TYO)* From Systems Operator to CEO

Learning from difficult times:* Pertamina collapse (1974)* Transition to PT USI/IBM (1978)* Devaluation (1986)* IBM shake up (1993)

Learning from Business Environments* From “snow white” to many players * From proprietary to open system environment* From mainframe to personal systems* From big customers to personal users

Business Strategy and Leadership Challenge

Business Strategy – “GO TO MARKET”* From Defensive Strategy to Survival to Offensive * From Technology push to Market-Driven oriented* From Hardware to Software Services* From Service excellence to delighting customer* From Telling to Listening

Leadership Challenges:* Managing transition * Managing workforce morale esp. during difficult time* Managing communication country - HQ* Managing customer expectation* Managing image

Transformational Leadership as “Defender”

Learning 3 - Moving to Banking (1995)

Learning to manage self-change: From MNC to National CompanyFrom technology to bankingFrom solution provider to user

Retail banking – Integration of finance, retail and technology

Support Palm Plantation development Branch expansion and technology deployment Learning the importance of “funding” in

business.

C&C Revolution continued

End of monopoly, more players

Highly competitive market, Capital intensive

Total mobile users in Indonesia was 5 mio with potential of 100 by 2010.

Technology innovation

Customer’s focus : Price, Quality and Coverage with a strong focus on Price

ARPU trends lower, Business Solutions up

From Voice to Contents

Not Equal Playing Field in terms of Regulations (Most Regulated Business)

Learning 4 -The XL Story (1997) Returning to technology

Positioning XL as the “new challenger”

Indonesia Cellular Industry

Cigarette ManufacturerManufacturing & Distribution of Bentoel’s products: Bentoel Biru,

Bentoel Mild, Bentoel Merah, Star Mild, Prinsip, Country, Inter Biru

Cigarette DistributorSole distributor of Philip Morris

Indonesia’s products : Marlboro, Long Beach, L & M

Bentoel Group

Vol Approx 50% Vol Approx 50%.

X-mild, Sejati, Rawit, Ravvit. Club Mild+

Learning 5 - The Bentoel Story (2000)The Art of Business Restructuring

Company Turn-around - Spin off to BAT on 2009

1. Comprehensive Marketing Strategy (CMS)

2. Quest For Innovation (QFI)

3. Digital Business Design (DBD)

Launching Strategic Initiatives

4. Total Production Maintenance (TPM)

5. Human Resource Development (HRD)

6. Operation Excellence

7. Good Corporate Governance (GCG)

8. Baldrige Assessment for Performance Excellence

Learning 6 – Rajawali Transformation

The Beginning

Developing

Restructuring 1

EconomicCrisis

Institutionalization

Diversification

Rajawali Corp.BentoelXLMetroExpressSheraton/NovotelNet2CyberRCTI

BentoelXLMetroExpressSheraton/NovotelRCTIGuardianTelekomindoBank PosLTDC

RWBU (Timah)

1980 2000 2010

InternationalPlayer

RajawaliCorp.

Rajawali HoldingPlantationMiningTransportationHotel/PropertyInfrastructureServicesCement

Entrepreneurial Conglomeration Corporation Investment Holding

Restructuring 2

1990

Why “Turn Around” ?

Future VisionNew ParadigmsKnowledge EconomyInnovation and Breakthrough

Interpolation

The Beginning

Developing

EconomicCrisisDiversification

Decline – Loss – BankruptProduct obsolescenceIneffective operationsMismanagementCompetitionRegulationsEnvironmental issuesProject fiasco

New StrategiesProduct InnovationExploit technologyConducive cultureSustainability (ESG)

Leadership Problem

Leadership Challenge

BELAJAR atau bekerja dengan passion dan sepenuh hati menciptakantenaga yang luar biasa untuk melakukan sesuatu extra-mile. Sukses bukandiukur dari kenaikan pangkat, tapi dari prestasi kerja (hal 81)

Kita bisa belajar dari masa-masa yang bagus, tapi kita justru diuji danbelajar lebih banyak pada masa sulit (hal 135)

LEARN from your customers, competitors, partners, boss, staffs, friends…Learn from your kids!

LEARN beyond your assigned responsibility

Formal education vs On the job training

Passion to Learn

Y.W.Junardy: Full Circle – Managing

Through Learning Leading and

Serving

LEARNING is a lifetime efforts. It is the source of knowledge and wisdom

"I don’t divide the world into the weak and the strong,

or the successes and the failures... I divide the world

into the learners and non-learners"

Benjamin Barber

Leadership 1 - Developing leadership capability

1. Personal LeadershipPrinciple-centered, 7-Habits (Covey), Leadership Challenges (Kouzes & Posner),

On Becoming A Leader (Bennis)

2. Interpersonal LeadershipPrinciple-centered, 7-Habits (Covey), Leadership Challenges (Kouzes & Posner),

On Becoming A Leader (Bennis), Articulate Executive (Chris Argyris), Creative Leadership (CCL)

3. Organizational Leadership4-Roles of Leadership (Covey), Effective Executive (Peter Drucker), On Leadership

(Kotter), Leadership Development Model (DDI), Creative Leadership (CCL)

Deploy Effective Leadership & Management. Both are necessary for success of the company.

Leadership is about “coping with growth/change”It deals with the need to respond to the more competitive and more volatile business environment. More change always demands more leadership in order to ensure to “Do the Right Thing”.

Management is about “coping with complexity”It deals with practices and procedures in order to ensure effective operation – “Do Thing Right”

Leadership 2 - Leadership and Management

Leadership 3 – Managing by Values (MBV)

Board of Directors

President

Rest of the organization

COMPANY VALUESBuilding new culture by inculcating the new company values:

1.Redefining the VALUES.

2.Teach the VALUES.

3.Implement the VALUES.

4.Live by the VALUES.

In a company that truly managed by its values, there is only one ‘boss’ – the company values.

(As opposed to Managing By Rules)

Values as the Company Guiding Principles

Vision/Mission

Business Strategies & Plans

Initiatives / programs

Business Results

Audit

Corporate Values

Business Conduct & Operating Guidelines

Socialization / Buy in

Implementation

Audit

Transforming a ‘swamp-like’ culture (adversaries, legalism,protectionism, politics, and distrust) into an ‘oasis’ culture

(openness, trust, accountability, respect).

TRANSFORMATION FUNDAMENTAL CHANGE

STRATEGIC INTENTION

HOLISTIC APPROACH

Leadership 4 - Cultural Transformation Leadership

IBM Survival Period - Transactional Leadership - Transformation Leadership

XL - Growth Leadership- Creating the culture

Bentoel Group - Renewal, revitalization- System-forced cultural transformation

Sheraton/Metro - Managing Global BrandExpress Taxi - Societal LeadershipRajawali Corp. - Institutional Leadership

- Entrepreneurial LeadershipPlantation - Investment & organization set upSemen Gresik - Value creation

Leadership 5 - Deploying Leadership Style

The Creative Challenger Brands that Work:

The XL Story

The Art of Business Restructuring:

The Bentoel Story

Managing Global Admired Brand:

The Sheraton/St Regis Story

Creating Value in Partnership with BUMN:

The Cement Gresik Story

Corporate Social Responsibility Linkage:

The Express Taxi Story

Global Partnership for Development:

The Rajawali Foundation

The Execution

Hakekat perubahan bukan hanya memindahkan atau mengubahsuatu benda, tetapi mengubah dan membawa manusia ke dalamsuatu lingkungan baru yang diinginkan (hal 221)Dalam sebuah perubahan, pemimpin haruslah berada di barisanterdepan. Dia mungkin tidak mengerti hingga aspek teknis dandetail, tapi kehadirannya akan meninggikan moral karyawan (hal224)Motivasi akan tumbuh jika ada persepsi yang sama, nilai-nilai yang sama, serta harapan-harapan yang sama pula (hal 169)Dalam keadaan krisis, kita akan mengetahui siapa leader yang sebenarnya (hal 170)Dalam proses memimpin, saya berusaha memberi pelayanan yang terbaik kepada karyawan dan pelanggan (hal 195)

Leadership Wisdom

Y.W.Junardy: Full Circle – Managing Through Learning Leading and Serving

ATSI

Permanin

Current

Past

Profession Comdev/CSR Arts

Serving the Community

Pondok Kasih

We make a living by what we getWe make a live by what we give

Winston Churchill

What influences Your Leadership?

Education Background

CommunityLocal/CityOverseas

Corporate EducationProgram

Hard/Soft skillsCorporate

Values/CultureWork Env.

Corporate Works

Cross Functions

Cross Boarder

Social Env.

CulturalBackground

FamilySociety

Religion, etc

Your Leadership Philosophy

Q. Are Global Leaders made or born?

Serve Lead

Learn

Source: Managing Corporation Through Learning, Leading and Serving - Junardy

(Global) Leadership Characters

Clear vision and global strategic mindset Long term view orientation Sensitivity to different culture Outgoing, adaptive and flexible personality Entrepreneurial spirit Goal and growth oriented Teamwork Live by Corporate Values and Culture Commitment to the Ethical Leadership Principles Caring to the Environment and Community

National Laws Regulations

International Laws

Human Rights Principles

Labor Rights

Corporate Values and Business Conducts

Fair and Transparent Business Deal

Norms and Tradition of the Community

Environmental Protection

1

3

2

8

6

5

4

7

Ethical Leadership Principles

Understanding and compliance to:

People

Planet

Profit

Making Profit with Principles

United Nations Global CompactVoluntary movement, Corporate Leaders, Educational

Institutions and NGOs in the world who are committed to implement the UN Global Compact 10 principles and

supporting the UN program.

Business Ethics Human Rights (2 Principles)

Labor (4 Principles)

Environment (3 Principles)

Anti-Corruption (1 Principles)

Global Leadership Skills

Understanding of local business practices. In depth Industry knowledge Interpersonal and organizational leadership Communication ability (English and or Mandarin) Visibility to those who makes decision. Exposure to local culture and environment International education is advantage Broaden knowledge in order to be able to relate with

others about any subject

Summary:

Characters – Ethical Principles - Skills

1. Understand your own personality - Be yourself !

2. Set your personal vision and values as your direction (Review and update periodically!)

3. Leader is an ordinary person with extraordinary action – courageous, consistent and persistent.

Leadership characters of bonsai artist: nurturing, caring, endurance, adaptive to change, attention to detail, ethical

4. Leader Leads people make thing happen – motivation, loyalty, dedication and competence

5. Continuous learning is essential for personal growth (sharpening the saw)

6. When you lead, you serve your people, customers and community etc (Servant leadership)

7. Common culture and values create sense of unity & pride.

8. Success is a journey…not the ending purpose

Leadership start from your inner-self

Today, in theAge of the Individual,

you have to beyour own brand.

You are the CEO of Me Inc.

To be successful, you have to market yourself

-Tom Peters-