A Guide to Social Video &Where it Fits in Your Marketing Plan

Pranav PandyaFranchise Development ManagerRE/MAX Gujarat

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What is Social Video and why is it Important?

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Rise of Platforms

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Primary Audience

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Video is also Unique

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No Risk of Being Left Behind

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Where do Social Videos fit in Your Marketing Plan

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Brand Awareness

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Employer Branding

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The ROI of Social Video

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Tips On Sharing Social Videos

▪ Design it to be shareable from the get-go

▪ Create a mission statement for each video platform

▪ Use the power of storytelling

▪ Make the customer the hero, and engage them

▪ Emotions lead to sharing (https://www.youtube.com/watch?v=zIEIvi2MuEk )

▪ Shorter is almost always better

▪ Always start strong

▪ Don’t ignore search (Think of YouTube : See Link in Next Slide)

▪ Your distribution strategy is critical—You need to build momentum

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Few Links to see

▪ Instagram Videos for Small Business▪ https://www.convertwithcontent.com/instagram-video-small-business/

▪ Does length matter? It does for video!

▪ http://wistia.com/blog/does-length-matter-it-does-for-video/

▪ YouTube - The 2nd Largest Search Engine (Infographic)▪ http://www.mushroomnetworks.com/infographics/youtube---the-2nd-largest-

search-engine-infographic

Thank You