a guide to social video, and where it fits in your marketing plan
DESCRIPTION
Social video is often a confusing concept for brands, largely because it’s such a broad category. Long or short, Vine or YouTube videos have to be shareable and that could mean different things for different brands and different audiences. To help you understand social media videos and increase your chances of getting your videos shared, we have created this complete guide to social videos and where it fits in your marketing plan.TRANSCRIPT
A Guide to Social Video &Where it Fits in Your Marketing Plan
Pranav PandyaFranchise Development ManagerRE/MAX Gujarat
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What is Social Video and why is it Important?
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Rise of Platforms
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Primary Audience
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Video is also Unique
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No Risk of Being Left Behind
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Where do Social Videos fit in Your Marketing Plan
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Brand Awareness
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Employer Branding
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The ROI of Social Video
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Tips On Sharing Social Videos
▪ Design it to be shareable from the get-go
▪ Create a mission statement for each video platform
▪ Use the power of storytelling
▪ Make the customer the hero, and engage them
▪ Emotions lead to sharing (https://www.youtube.com/watch?v=zIEIvi2MuEk )
▪ Shorter is almost always better
▪ Always start strong
▪ Don’t ignore search (Think of YouTube : See Link in Next Slide)
▪ Your distribution strategy is critical—You need to build momentum
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Few Links to see
▪ Instagram Videos for Small Business▪ https://www.convertwithcontent.com/instagram-video-small-business/
▪ Does length matter? It does for video!
▪ http://wistia.com/blog/does-length-matter-it-does-for-video/
▪ YouTube - The 2nd Largest Search Engine (Infographic)▪ http://www.mushroomnetworks.com/infographics/youtube---the-2nd-largest-
search-engine-infographic
Thank You