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TOP 10 LEARNING QUESTIONS inCHAPTER 2:

Developing Marketing Strategies & Plans

Presented by: Assertive Amabelle Go-Vicencio 2010 AGSB: Marketing Management

Prof. Remigio Joseph De Ungria Jr.

TEAM

1. What is MARKETING about?

A. Satisfying the company’s needs and wants

B. Satisfying the company’s hopes and dreams

C. Satisfying the consumer’s needs and wants

D. Satisfying the consumer’s hopes and dreams

1. What is MARKETING about?

A. Satisfying the company’s needs and wants

B. Satisfying the company’s hopes and dreams

C. Satisfying the consumer’s needs and wants

D. Satisfying the consumer’s hopes and dreams

A. Marketing : the firm makes a product or serviceand then sells it

B. Marketing: takes place after the firm makesthe product or service

C. Marketing: takes place at the beginning of planning

2. Which of the following is true about traditional marketing?

2. Which of the following is true about traditional marketing?

A. Marketing : the firm makes a product or serviceand then sells it

B. Marketing: takes place before the firm makesthe product or service

C. Marketing: takes place at the beginning of planning

3. The Value Delivery Process involves -

A. Identifying, delivering and communicating superior service

B. Identifying, delivering and communicating superior products

C. Identifying, delivering and communicating superior value

3. The Value Delivery Process involves -

A. Identifying, delivering and communicating superior service

B. Identifying, delivering and communicating superior products

C. Identifying, delivering and communicating superior value

4. Which of the following arefalse about core competencies?

A. It is a source of competitive advantage

B. It has applications in a wide variety of markets

C. It is difficult to imitate

D. It can obtain better quality and lower costs

4. Which of the following arefalse about core competencies?

A. It is a source of competitive advantage

B. It has applications in a wide variety of markets

C. It is difficult to imitate

D. It can obtain better quality and lower costs

5. Which of the following are not part of Holistic Marketing Orientation and Customer Value

A. Value exploration, value creation and value delivery

B. Value examination, value break down and value continuation

C. Value simplification, value persuasion and value recreation

5. Which of the following are not part of Holistic Marketing Orientation and Customer Value

A. Value exploration, value creation and value delivery

B. Value examination, value break down and value continuation

C. Value simplification, value persuasion and value recreation

6. Which skills are not part ofValue Creation

A. Identifying new customer benefits from the Customers view

B. Utilizing core competencies from its businessdomain

C. Selecting and managing business partners

D. Proficiency in customer relationship management

6. Which skill is not part ofValue Creation

A. Identifying new customer benefits from the Customers view

B. Utilizing core competencies from its businessdomain

C. Selecting and managing business partners

D. Proficiency in customer relationship management

7. Finding new value opportunitesis understaning relationshipsamong:

A. Customer’s cognitive space

B. Company’s competence space

C. Collaborator’s resource space

D. All of the above

7. Finding new value opportunitesis understaning relationshipsamong:

A. Customer’s cognitive space

B. Company’s competence space

C. Collaborator’s resource space

D. All of the above

8. To ensure execution of rightactivities, marketers must givepriority to-

A. Holistic marketing orientation

B. Core competencies

C. Strategic planning

D. Value delivery process

8. To ensure execution of rightactivities, marketers must givepriority to-

A. Holistic marketing orientation

B. Core competencies

C. Strategic planning

D. Value delivery process

9. ______ is a central instrumentfor directing and coordinating themarketing effort

A. Value chain

B. Customer value

C. Strategic planning

D. Marketing plan

9. ______ is a central instrumentfor directing and coordinating themarketing effort

A. Value chain

B. Customer value

C. Strategic planning

D. Marketing plan

10. ______ is an area of buyer need and interest that a companycan satisfy

A. Environment

B. Microenvironment

C. Macro environment

D. Marketing opportunity

10. ______ is an area of buyer need and interest that a companycan satisfy

A. Environment

B. Microenvironment

C. Macro environment

D. Marketing opportunity

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TOP 10 LEARNING QUESTIONS inCHAPTER 2:

Developing Marketing Strategies & Plans

Presented by: Assertive Amabelle Go-Vicencio 2010 AGSB: Marketing Management

Prof. Remigio Joseph De Ungria Jr.

TEAM