a go vicencio-7_p approach to marketing analysis_vibes case
TRANSCRIPT
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7Ps: Approach to Marketing Analysis
VIBES CASEVisually Impaired Brotherhood for Excellent Service Inc.
Presented by: Assertive Amabelle Go-Vicencio 2010 AGSB: Marketing Management
Prof. Remigio Joseph De Ungria Jr.
TEAM
OBJECTIVE: To present 7 P’s of the 13P Approach to Marketing of the VIBES case
1. Potential Market - customers, competitors & stakeholders
2. Primary Target Market3. Positioning 4. Product5. Price6. Promo7. Place
POTENTIAL MARKET
STAKEHOLDERS
POTENTIAL MARKET
STAKEHOLDERS
CUSTOMERS
POTENTIAL MARKET
STAKEHOLDERS
CUSTOMERS
COMPETITORS
PRIMATY TARGET MARKET &
POSITIONING
PLACE
PRIMATY TARGET MARKET &
POSITIONING
PLACEMARKET
PRODUCT, PRICE, PROMO & PLACE
PRODUCT
PRODUCT, PRICE, PROMO & PLACE
PRODUCT
PRICE & PROMO
1. Potential Market - customers, competitors & stakeholders
2. Primary Target Market3. Positioning 4. Product5. Price6. Promo7. Place
SUMMARY: 7P’s of the 13P Approach to Marketing of the VIBES case