a framework for a successful seo strategy

A Framework for a Successful SEO Strategy

Agenda

SEO101

A Threefold Approach to SEO

Measurement & Improvement

What’s New in SEO

Download this slide deck at http://bit.ly/MorrisSEO

Q&A

Please hold questions until the end!


SEO101


SEO 101

SEO101

Google does data entry with your website


INDEXING

SEO101


SEO101


Don’t Confuse Google

?

SEO101


TECHNICAL

Technical Checkup


www.WooRank.comWrite this down!

STEP 1

Technical Checkup


STEP 2Hand WooRank Report to Webmaster.

Tell them to fix it all.

(Cry if necessary)

WooRank

SEO101


ON-PAGE

SEO101


Keywords

On-Page: Keywords


Google doesn’t use the meta keywords tag.

=

On-Page: Keywords


http://adwords.google.com

KEYWORD RESEARCH

Write this down!

“Keyword Planner” Tool

(No ad purchase required to use the “Keyword Planner” tool)

On-Page: Keywords


KEYWORD RESEARCH

SEO101


Site Structure

On-Page: Site Structure


On-Page: Site Structure


Each product or service needs its own page.

SEO101


Content Strategy

On-Page: Content


BLOG RELIGIOUSLY.

(Blog must be on your own website, not on WordPress.com or Blogger.com)

On-Page: Content


If your blog impresses

humans, the search rankings

will follow

WRITE AWESOME CONTENT

On-Page: Content


EDITORIAL CALENDAR

4 Categories = 4 Posts Per Month

ONE Key Phrase per post!

On-Page: Content


This is what will happen.

Actual Case Study

SEO101


OFF-PAGE

SEO101


Links

Off-Page: Links


Off-Page: Links


If your blog impresses humans, the LINKS will

follow

WRITE AWESOME CONTENT

Off-Page: Links


STUMBLE!

https://www.stumbleupon.com/pd

Write this down!

Paid Discovery on Great Content = FAST Link Building

SEO101


Social Media

Off-Page: Social


Social, Social, Social

SEO101


MEASURE

Measures & Metrics


Metrics that Matter1. Organic Keywords

Traffic Sources -> Sources -> Search -> Organic

2. Individual Page Traffic

Content-> Site Content -> All Pages

3. Referral Traffic

Traffic Sources -> Sources -> Referrals

Ongoing Improvement


Find where you already have momentum, then BLOG, BLOG, BLOG!

Also consider enhancing your “Services” pages or other areas of your site…

“Wow, I should

definitely blog more about black hat

SEO!”

“I should add that to my Services

page”

“That would

make a great article title”

SEO101


LATESTTRENDS

SEO in 2013


1)Authorship

2)Local

Authorship


Jump ahead of hundreds of millions of pages using Authorship!

http://plus.google.com/authorship

Write this down!

Local


Huuuuge Tracks of Land!

1. Fill out 100%

2. Get reviews!

Local


http://places.google.comWrite this down!

SEO101


RECAP

Recap: The Framework


Technical Fix Issues

On-Page Keyword

Research Revisit Site

Structure Editorial Calendar

Off-Page Links (Stumble!) Social Media

Measure & Improve Watch the

“Metrics that Matter”

Get ideas from keyword data

Stay on Top of Trends Authorship Local

[email protected]


FREE Website SEO Audit

For seminar guests ONLY!

a framework for a successful seo strategy

Technology