The Anatomy of a

Successful

SEO Campaign

Linkdex

Case Study

Launched 26/01/11

Strategy

Build trust with Boogle

Get noticed

Attract a crowd

Building Trust

Get Noticed

Attracting a Crowd

The Protocol • Getting educated

• Defining an outcome

• Selecting target keywords

• Onsite optimization

• Benchmark against keywords

• Understand competitive landscape

• Identify link partnerships

• Make relationships with great content

• Workflow = Persistence

SEO Education

Defining an Outcome

Selecting Target Keywords

Site Optimisation

Benchmarking Keywords

Competitive Landscape

Identify Link Partnerships

Content Based Relationships

Building Workflow

Results