a designer, a brand
TRANSCRIPT
ADESIGNER,ABRAND
The Vanessa Tugendhaft Joaillerie brand is regularlyfeatured in French and international Press: L'OfFiciel,Elle,LeFigaro,GraziaandVoguetonameafew
Thebrandisnowdistributedtoover200pointsofsale;includingprestigious stores: Printemps, LeBonMarché,Harrods, Fred Segal… and can be found in 23 countriesworldwide: France, USA, Japan, Dubai, UK, Italy,Germany,Austria,Belgium...
Numerous national and international celebrities havealready worn Vanessa Tugendhaft creations: Madonnaand her daughter Lola, Nora Arzeneder, Hillary Swank,Kate Hudson, Anne Hattaway, Emmanuelle Devos, GaëlMonFils,..).
In2012,VanessaTugendhaftlauncheshernewcollectionofdaintyandromanticjewels,namedExotic.
Vanessa has also opened her Parisian concept storededicatedtodiamonds.
VanessaTugendhaft Joaillerie is abrandborn sevenyearsago, thanks to a young Belgian designer, VanessaTugendhaft.Associatingherfamily«savoir‐faire»andherpersonal audacity, Vanessa constantly imagines newcollections.Vanessamadethebettocreateprecious,trendyjewels, each piece set with diamonds, and affordable toeveryone.
Vanessa’sFirstbraceletlaunchedin2004,onediamondonared thread;which quickly become a best‐seller, especiallywith high proFile celebrities. This bracelet allies thesimplicity of a string to the nobility of diamonds. Thebracelet exists in 18 colours and is part of the Identitycollection.
The success emamating from Vanessa’s Fine and FashionJewelrycollectionsin18Kgoldanddiamondsandrhodiumsilver and diamonds has resulted in Vanessa herselfbecominganimportantactoronthesocovetedsceneofthetrendy jewelry. In2010VanessawasawardedDesigneroftheYearbythejuryof‘ParisCapitaledelaCréation’.
Over 200 high end points of sales worldwide: jewelrystores,departmentstores,multi‐brandboutiques...
More than 300 pieces totally, split in two lines: FashionJewelryandFineJewelry.
‐Publicpricesfrom175to4,840eurosforrhodiumsilveror18Kgoldpieces,allsetwithdiamonds.
2004Launchof‘Identity’collection1,featuring‘Diamondon a Red Thread’. The thread was then proposed indifferentcolors.
2006 International celebrities started to wear ‘Identity’braceletsmakingthedesignasuccessworldwide.
2007Launchof‘Precious’collection.
2010Creationofthefamous‘LaRose’design2;currentlythebrandsbest‐seller.VanessaTugendhaftwasawarded‘Designerof theYear’bytherenowned ‘ParisCapitaledela Création’ jury. Collaboration with leading marketEditorsinFrancewhoendorsedthebrand.Launchofthe‘Marquise’ collection; whose beneFits were shared withUNICEFandARSla.
2011Launchof‘Nobless’collection3,alimitedcollectioncreated in partnership with the Japanese Red Cross.Launch of Tote andEvening bags, set with the diamondRose, in collaboration with the Belgian designer ClioGoldbrenner.
‐2012:OpeningofVanessaTugendhaft’se‐shop.Openingof her First concept‐store, 1 rue de l’Abbaye, located inSaint‐Germain‐des‐Prés inParis.Launchofher FirstEauxde parfum trilogy: Les Eaux Diamantées by VanessaTugendhaft.LaunchoftheExoticcollection.
IMPORTANTDATES KEYFIGURES
(3)
(2) (1)
(4)
MAINCOLLECTIONSIDENTITY: UN DIAMANT SUR UN FIL PORTE‐BONHEUR. Identity est unecollection rafFinée et épurée qui allie la simplicité d’un Fil à la noblesse d’undiamantserticlossurunemontureenargentrhodié.LechoixduFiln’estpasdûauhasard. Vanessa Tugendhaft s’est inspirée du célèbre Fil rouge porté par denombreuses célébrités et symbolisant, selon certaines traditions, spiritualité etprotectionpourceluiquileporte.Lacollectionsedéclineégalementsurchaînetteenor18carat.
IDYLLE.THEROSEANDTHELOVECLOVER:THETWOBRANDICONS.ExtremelyFine,Rose «tattoos»ourskinwithdelicacy.Shapedlikefourheartsperfectlygathered,theLoveCloverprotectsthebelovedpersontobringherluck,happinessandlove.
EXOTIC:For her new collection, the designer immersed herself in ornamentalart,representingchicandunclutteredFigures.Fascinatedbythenaturalbeautyandaestheticsofvegetals,VanessaTugendhaftwasinspiredbytheFloraofherdifferentsvoyages.Sheevoquesitwithstyleinamixofcurvesandcounter‐curveswithaFlowingmovementformingsomptuousarabesqueFlowers.This is how we Find interpretations of exotic Flowers, dahlia or hibiscus,incarnatedinnecklaces,braceletsandmanchettes.TheunheardFinenessanddelicacyoftheExoticCollectionenhancesthenaturalbeautyofwomen.Itisdeclinedin18caratwhite,yelloworpinkgold.Combiningmodernityandelegance,VanessaTugendhaftoffersinhercollectionatrueodetowoman.
NEWPRODUCTS
In2011,incollaborationwiththeBelgiandesignerClio Goldbrenner, Vanessa Tugendhaft created anexclusivebag.TheFirstcontemporarytotebagwithdiamonds. This luxury accessory, decorated withtheDiamondRose is available in colors: grey, red,black….
November2012seesthelaunchofthebrandsFirsteaudeparfum:‘LesEaux Diamantées’ by Vanessa Tugendhaft. There are three verydifferent style bottles to chose from ‘Or blanc’, ‘Or jaune’, ‘Or Rose’.PreciousperfumebottleswillbeadornedwiththefamousRosepavedwithdiamonds.Oncethebottleisempty,theRosecanbeturnedintoarealjewelintheParisianworkshopsofthebrand.
COLLECTIONSANDPRICES
* Recommended public price in France (including the 19,6% VAT).
Collection Description Picture Metal WholesalePrice PublicPrice*
IDENTITY
Adiamondonathread Argentrhodiéetvermeil 70€to96€ 175€to240€
Adiamondonachain Or18ct 236€to320€ 590€to800€
Pavedmotifonathread Argentrhodié 78€to114€ 195€to285€
PavedGourmetteonachain Or18ct 116€to154€ 290€to385€
PRECIOUSPavedmotifonachain Or18ct 154€to673€ 385€to1680€
Ring Or18ct 310€to598€ 775€to1495€
MARQUISEPavedMask Or18ct 630€ 1575€
Half‐pavedMask Argentrhodiéetvermeil 176€ 440€
IDYLLE
HalforfullpavedRoseonathreadorachain Argentrhodié,vermeil,or18ct 118€to2200€ 295€to4840€
PavedDaisyFloweronachain Or18ct,argentrhodiéetvermeil 138€to426€ 345€to1155€
PavedDaisyFloweronathread Argentrhodié 98€ 245€
LAGARCONNE PavedButton Or18ct 350€to518€ 875€to1295€
MINIBISCUIT HalfpavedBiscuitmotif Argentrhodié 70€ 175€
SHAPESPavedCircle,CluborSpadeonachain Or18ct 316€to396€ 790€to990€
CircleIdentityonathread Argentrhodié 150€ 375€
EXOTIC Pavedmotifonachain Or18ct 718€to1200€ 1795€to3000€
COLLECTIONSANDPRICESCollection Description Picture Wholesale
Price PublicPrice*
ClioGoldbrennerToteBagforVanessaTugendhaft
Joaillerie
SacavecRosecontourdiamants,argentrhodiéouvermeil 299€ 660€
ClioGoldbrennerEveningBagforVanessaTugendhaft
Joaillerie
PochetteavecRosecontourdiamants,argentrhodiéouvermeil 179€ 395€
EaudeParfum
EaudeparfumBASIC 34€ 75€
EaudeParfumLUXURY 159€ 350€
EaudeParfumPRESTIGE 370€ 595€
* Recommended public price in France (including the 19,6% VAT).
ASTRONGPRCOVERAGEINFRANCE...
Grazia(September2012)Vogue(October2012) LePoint(October2012)
Pointdevue(February2012) L’Evènement(January2012) Gala(October2012)
ASTRONGPRCOVERAGEINFRANCE...
…ANDINTERNATIONNALLY
L’OfEiciel(Middle‐East,February2012) Talkies(Netherlands,February2012)
Grazia(MiddleEast,Août2012) Stepdeluxe(Belgique,Mars2012)
BurdaStyle(September2012)Stepsdeluxe(March2012)Grazia(August2012)
…ANDINTERNATIONNALLY
INTERNATIONALCELEBRITIES’ENDORSEMENTMadonna
OnSeptember1st2011attheVeniseMostra,forhermoviepreview,W.E.In2011attheSuperbowlandattheMETGalainNewYorkCity.
DaphnéBürkiLeadingspeaker
attheFrenchchannelCanal+
LéaSeydouxPradaambassador,IngloriousBastards,
Mission:Impossible‐GhostProtocol
NoraArzenederGuerlainambassador
CequelejourdoitàlanuitFaubourg36
JessicaSzohrGossipGirlsPiranha3D
MichelleRodriguezLost,FastandFurious,
Avatar
EmmanuelleDevosLeEilsdel’autreSurmeslèvres
JoyceJonathan2011NRJMusicAwards
FrenchRevelation
MorenaBaccarinetElizabethMitchell
V,Lost
AïsaMaïgaEnsemblec’esttrop
L’Avocat
COMMUNICATIONANDSALESTOOLSPressKit
Displaysandpackagings
PublicCatalogWebsiteandE‐shop
COMMUNICATIONANDSALESACTIONS
Professionaltradeshows
CharitysalesPressandRetailevents
CONTACTUS
Email:contact@vanessa‐tugendhaft.comPhone:+33145532954
www.vanessa‐tugendhaft.com