matt cave retail brand designer
DESCRIPTION
Matt Cave is a graphic Designer and this is his Retail Brand Design PortfolioTRANSCRIPT
SUMMARY
• I am a designer + creative director with over 20 years of experience.
• I’ve been specializing in brand identity & packaging design for Consumer Packaged Goods for the last 8 years.
• In addition to the work presented here, I’ve worked on projects that I am not allowed to share yet such as Kraft, Kellogg's, Walmart, Tetrapak, Kroger, Sunkist, Keebler, Smuckers, Anheuser Busch, Nutri-Grain, Organic Valley & Kashi.
MY CAREER GOALS
• Continue to develop impressive brand design work
• Work with a brand design agency or in-house team
• Continue to share my fine art work in galleries and museums
CONSUMER BRANDING WORK
LOGO DESIGN SUMMARY
PACKAGING DESIGN SUMMARY
ga!eryBEFORE + AFTER
HARVEST LARK | BEFORE
HARVEST LARK | AFTER
WALMART BEEF | BEFORE
Discover : Genuine Steak House Current Brand State
WALMART BEEF | AFTER
CRAVE ART DIRECTED THE FOOD STYLEDPHOTOGRAPHY AND IN STORE SIGNAGE
WALMART BAKERY | BEFORE
WALMART BAKERY | AFTER
before
after
CRAVE ALSO REDESIGNED PACKAGING CONTAINERSTO IMPROVE APPETITE APPEAL, ENVIRONMENTAL IMPACT
AND TO HELP ELEVATE THE PERCEIVED VALUE
STRUCTURAL PACKAGING CONSULTING
SUGAR PLUM FAIRY | BEFORE
CLIENT ONLY HAD PRIVATE LABEL PRODUCT BRANDING BEFORE(WHOLE FOODS & TRADER JOE’S)
SUGAR PLUM FAIRY | AFTER
ORGANIC COTTAGE | BEFORE
Discover : Organic Cottage Existing Logo & Business Card
ORGANIC COTTAGE | AFTER
NEW BRAND CREATION
MY PHILOSOPHY
IN 3 WORDS
DO GREAT WORK
MY CORE PRINCIPLES
design smart
keep it simple
build great relationships
discover brand’s ‘true voice’
be passionate
help my clients win
be down-to-earth
and have fun.
MY DESIGN PROCESS
DISCOVER +DEFINE
DESIGN +REFINE
PRODUCE +INTEGRATE
discover + define
design + refine
produce + integrate
