1LME/DTR 03:014 A M. Madfors 2003, 10th December

A company approach to innovation

Magnus MadforsDirector, External Research Relations

Ericsson

2LME/DTR 03:014 A M. Madfors 2003, 10th December

A Service View

Ericsson Research

3

“It’s important, without it you are handicapped”

”I feel nude without it”

”I can’t understand how one could manage, before the mobile phone came!!”

”No one calls to your home phone any longer”

4LME/DTR 03:014 A M. Madfors 2003, 10th December

Mobile terminal evolutionThe “phone” replaces one product after another

Fixed phonePager

FaxPortable radio

MP3 player/WalkmanPDA

TV receiverDigital camera

Video cameraMemory stick

Game console

ThinkWearable

5LME/DTR 03:014 A M. Madfors 2003, 10th December

End-user service areas

Person to person and group communicationVoice, simultaneous voice and data, sharing, video telephony, enhanced messaging, presence, and push to talk for flexibility and enhancement to personal communication

Content accessBrowsing, download, streaming and DRM for news, sports, music and entertainment applications

Local and neworked applicationsJava, positioning for gaming, navigation applications

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Driving the market through research

GSM

1980 1990Leadership in mobile telephony

7LME/DTR 03:014 A M. Madfors 2003, 10th December

Driving the market through research

WCDMACDMA2000

EDGEGPRSWAP

Bluetooth

GSM

1980 1990 2000Leadership in mobile telephony

Leadership in Mobile Internet

8LME/DTR 03:014 A M. Madfors 2003, 10th December

Beyond 3G Research

Driving the market through research

WCDMACDMA2000

EDGEGPRSWAP

Bluetooth

GSM

Leadership in Mobile Internet

Leadership in mobile telephony

1980 1990 2000 2010+

9LME/DTR 03:014 A M. Madfors 2003, 10th December

What 3G offers

NEW SERVICES - Video Calls person to person

- Video Clips such as News, Sports etc

FAST ACCESS - 384 kbps wideband service for PDA or PC access to e.g. E-mail and Internet

- Up to 14 Mbps with Evolved 3G

LOW COST - Wideband 5 MHz technology gives low cost per user- Coexistence with GSM

WORLD WIDE - Same standard technology adopted in

COVERAGE Europe, Asia and America

- Roaming to GSM outside initial 3G coverage

10LME/DTR 03:014 A M. Madfors 2003, 10th December

Has then anything changed

… in ways of working ?

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Syst

em C

once

pts

Syst

em C

once

pts

Universities

Research

Development

Mode of operation

Syst

em C

once

pts

Syst

em C

once

pts

Univ. & Inst.

Research

Development

8LME/DTR 03:014 A M. Madfors TAFTIE 2003, Vienna 25th November

Beyond 3G Research

Driving the market through research

WCDMACDMA2000

EDGEGPRSWAP

Bluetooth

GSM

Leadership in Mobile Internet

Leadership in mobile telephony

1980 1990 2000 2010+

“Yesterday” “Today”

12LME/DTR 03:014 A M. Madfors 2003, 10th December

Strategic Direction

Now 5 years 10 years

Ericsson ResearchProduct

DevelopmentUnits

Business Decision External Research Relations

Researchco-operations

Strategic and New AreasDealing with both aspects

Focus

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External Research Relations- A complement to own applied research

• Why – Access to leading-edge knowledge

• Technical break-through, Society scenarios, Applications, Security, Usability,…

• How– Research projects with Universities and Research

Institutes world-wide

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Research; from ideas to prototypes

Small studiesto test research

ideas

Researchprojects

Prototypes for product development

ScenariosMarket

Society

UsersRESEARCH IDEAS

Technologybreak-through

PRODUCTS

Time

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Ericsson Research

~30%

~15%

~70%

RR DD

Click to add title Ericsson Research

Click to add title Universities

Click to add title Product Units

5 - 15 0 - 510 - 20 Years

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Technologies

Standardization

Product Dev.

Concepts

Industrialization

Time

Patenting

Research

Platforms

Methods & Tools

From idea to products

Pre-TTT

TTT

TTM

TTCTTT -Time to TechnologyTTM -Time to MarketTTC -Time to Customer

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A Chain of Research programs – Basic studies to New System Concepts

Collaborative research within national and international framework programs harmonises view upon how “Today becomes Tomorrow”

• Achieve global consensus on interoperability and future standards

• International co-operation also promotes the exchange of scientific information and technological know-how and can further strengthen our position in fast-growing global markets.

3LME/DTR M. Madfors

Beyond 3G Research

Driving the market through research

WCDMACDMA2000

EDGEGPRSWAP

Bluetooth

GSM

Leadership in Mobile Internet

Leadership in mobile telephony

1980 1990 2000 2010

EU’s 6th framework programme - 2003 – 2006. . .

EUREKA / CELTIC programme - 2003 – . . .

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WCDMA conceptfor 3G

WCDMADemonstration

Basic studies 3G Standard

A Chain of Research programs – From basic studies to New System Concepts

2nd FP 3rd FP 4th FP 5th FP

. . -80’s . . . . -90’s . . . . -00’s . .

6th FP

Collaborative research in early phases to harmonise view upon how things evolves into the future

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Important Relations

WWRF

EU-projects

Japan

China/863-projects

US-activities

Standardisation relatedOrganisations

• ITU-R• ITU-T• 3GPP• 3GPP2• OMA• IETF• W3C• . . .

”Other”

– Coordination – Standardisation…Research

Korea

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