ARE YOU READYTO LAUNCH ANOTT CHANNEL?

A CHECKLIST PIECE

ARE YOU READY TO LAUNCH ANOTT CHANNEL?

When making the shift to OTT, use the following checklist to guide you through the process.

A CHECKLIST PIECE

The amount of technical complexity required to generate and deliver content to viewers has grown exponentially over the last few years. Gone are the days of simply broadcasting a linear channel to cable and satellite providers or even over-the-air.

For decades, you’ve been immersed in traditional broadcast stuff, and now launching a digital channel has become an extension of your content strategy. Creating a digital channel is pretty complex and takes different skills but requires the same broadcast-quality results. Content owners and distributors have to constantly keep pace with the ever-changing and complex technical requirements.

You and your team have years of combined broadcast experience. But now, creating a digital lane will require people, processes and infrastructure to drive a new digital OTT revenue stream. That is not a cost-effective strategy. Extend your content strategy faster with a proven, broadcast-quality, managed services option from Encompass. Get a complete end-to-end digital solution for TVE and OTT that includes worldwide content acquisition, digital-ready solutions and distribution to all consumer devices. Leverage our breadth and depth of industry knowledge, partnerships and expertise so you don’t have to stand up a whole new organization to reach your viewers in a multiplatform world.

1

2

DEFINE YOURDIFFERENTIATORS

IMPORTANT!SECURE CONTENT

STEP ONE

STEP TWO

Find the right programming, live or VOD, for your target audience.

CONTENTCONTENTCONTENT

is yourcontent licensed forDIRECT-TO-CONSUMERDELIVERY?

3 DEVELOP ABUSINESS PLAN

STEP THREE

● Is this a VOD service?● If VOD – are we talking about AVOD, SVOD or TVOD?● Will you include a linear channel?● What platforms and devices will you hit at launch?

Phase two? Phase three? Content types and formats?

SHORT TERM

MEDIUM TERM

LONG TERM

CONTENT

CONTENT

4FIND YOURVIEWERS

STEP FOUR

● Marketing plan for subscriber acquisition ● Drive eyeballs to your platform● SEO strategy● Social strategy

ARE YOU PREPARED FORTHE SUBTLETIES OF

DIRECT-TO-CONSUMER?

STEP SIX

MOBI

LE

WEBSET-TOP-BOXES

CONN

ECTE

D TV

5DEFINE THEPLATFORM

STEP FIVE

● VOD, live, hybrid● To start, what platforms will you use to launch –

web, mobile, set-top-boxes, connected TVs, etc.?● Payment strategies: utilize Apple, Google, Roku

or go it alone?

6● How are you going to protect your

product – DRM?● What ad systems/networks for dynamic

ad insertion (DAI) are required?● Customer Care – who is going to support

subscribers/viewers?● Select the right CDN

BE PREPARED TOEXPERIMENT

STEP NINE“set it a

nd forget it”

OTT/VOD IS NOT A

PROCESS

7IT’S A

NEW WORLD

STEP SEVEN

While you don’t have to be a software developer, if you want to work well with vendors and partners in the OTT space, we find it’s a good idea to familiarize yourself with the typical software development lifecycle. You are no longer programming a channel for delivery –

8PROJECT MANAGEMENT

STEP EIGHT

Start your OTT project on the right foot. Make sure you have the proper team in place to manage the platform launch. This is critical when working with ecosystem partners and vendors.

9

A B

● A/B testing● Content types, categories, descriptions● Look and feel

1. PLANNING

6. M

AINT

ENAN

CE

4. IMPLEMENTATION

3. DESIGN

5. TESTING &INTEGRATION

2. ANALYSIS

You are programming a software-driven video platform.

OTT AIR

10GET EVERYONE

ON BOARD!

STEP TEN

If you’re ready to launch an OTT channel or have additional questions, contact us at inquiries@encompass.tv

● Identify champions from each vertical that will be impacted by this shift

● Executive, Sales, Strategy Team, Content, Project, Marketing

www.encompass.tvinquiries@encompass.tv

@encompass_now /encompass-digital-media-inc.

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