a 5-minute introduction to content marketing
TRANSCRIPT
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CONTENT MARKETINGA 5-MINUTE INTRODUCTION TO
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WHY CONTENT MARKETING
THE IMPORTANCE OF SEARCH
▸ Google is the world’s most visited website
▸ 94% of B2B buyers conduct some form of online research as part of procurement (Accenture)
▸ Google algorithms increasingly reward sites that provide quality content
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WHY CONTENT MARKETING
HOW CONTENT HELPS MARKETING & SALES
▸ 100 - 200% more customer face time than with traditional forms of marketing alone
▸ 80% of business decision-makers prefer to get company information in a series of articles versus in an advertisement (Content Marketing Institute)
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GET STARTED
USING CONTENT TO WIN BUSINESS
▸ Write about what your prospects want to know at each stage of the purchasing process
▸ Make them pay (with data) at relevant points
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GET STARTED
USING CONTENT TO WIN BUSINESS
▸ Establish trust and credibility by providing useful information tailored to your key audiences
Goals ChallengesYour Audience-
Specific Message
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GET STARTED
TYPES OF CONTENT
▸ Blog posts
▸ Case studies
▸ Infographics
▸ Guides
▸ Checklists
▸ Videos & Podcasts
▸ Articles & Reviews
▸ Presentations
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GET STARTED
NEXT STEPS
▸ Review the purchasing process - to identify areas you can support with content
▸ Discuss key audiences, their goals and challenges - so you frame the content effectively
▸ Create a publishing schedule
▸ Create a distribution strategy
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Anna is an expert at crafting exceptional copy that meets and exceeds a company’s business goals. Understanding the path to success, she goes above and beyond to lend value and knowledge to the project – resulting in highly effective content strategies that make an emotional connection with the target audience. The result is measureable actions and a clear return on investment.
Jo Medlicott, PR Director, Cognition Agency
LET’S DISCUSS HOW WE CAN ACHIEVE GREAT THINGS TOGETHER
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LET’S DISCUSS HOW WE CAN ACHIEVE GREAT THINGS TOGETHER
▸ Anna Gunning
▸ 07828 536 728
▸ www.gunningmarketing.co.uk