KEYWORD RESEARCHThe foundation of any successful PPC campaign is its Keyword Research Strategy. This refers to selecting the best keywords to bid on that are most likely to get clicks and result into conversions.

9 STEPS THAT WILL HELP YOU CREATE THE PERFECT PPC CAMPAIGN

AD CREATIONIn PPC, Google allows only 3 tiny lines of copy, in which you not only need to get, but also hold the readers attention. It should not only catch their attention, but also provoke them to click on it.

LANDING PAGE DEVELOPMENTLanding Page is one more crucial aspect of your PPC campaign. Using landing pages can increase your conversion rates and lower your cost-per-click. It should do one of these things: Give your visitor the information that they need. Motivate themthem to take the next step to complete the action.

ACCOUNT SETUPSetting up an account for your PPC campaign is very important and it is best if handled by a professional specialist or agency. The main platforms are Google AdWords or Yahoo Bing Ads, which is simple and easy to use.

TRACKING, INSTALLATION AND TESTINGWhatever service you choose, you can decide on how much you want to spend on it daily/weekly and set a limit. This makes sure that funds are allocated properly.

CAMPAIGN LAUNCHBefore the campaign is launched, you need to make sure that all your keywords and links are in place. You need to ensure that your services match the expectations that the consumers will have after seeing your ad.

MONITOR PERFORMANCEOnce you have launched your campaign, you’ll have to monitor it on a regular basis. You will incur costs as people click on your ad, but you need to see how many people click on it, what keywords they use, how much time they spend on your website, how many actuallyactually make a purchase/contact you, etc. This will give you an idea about what works and what doesn’t.

CAMPAIGN ASSESSMENTYou can assess how effective your campaign is by seeing the conversion rate and the number of leads generated by your ad. Successful PPC campaigns are those which Generate Leads.

ANALYSIS AND FEEDBACKWhat works in one PPC campaign may not work in other PPC campaign. Your competitor may have come up with better strategies. Landing Page URLs might have changed. A lot of such things can happen which can seriously affect your PPC campaign. Hence, a reviewreview of metrics will tell you where you are going right and where you are going wrong.

All data & images are based on the best we could find at the time.We expressly disclaim any liability for any omissions of information or errors in fact.

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