9 step guide to foursquare
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9 Step Guide to
A short guide to social media marketing.This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.
Find out more:http://damiensaunders.com/foursquare
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“Social Media provides one of the most effective marketing channels today – for sales & service.”
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Remember this?
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Smart phone 2010
Portable media player with 5 mega pixel camera, touch screen, fast 3G+, internet, wifi and … voice and texts
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Smart phone 2013?No … this is a wrist phone watch from 2010
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93the percentage of 18 – 29 year old with a mobile
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39the percentage of people in a recent study who use location based services on their mobile
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73percentage of people surveyed who used a mobile app to checkin
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3.4Million users on Foursquare Sep 2010
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7.1million businesses & locations in Foursquare
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Why Foursquare?
• With over 3,400,000 users this mobile social network is getting interest around the world
• It’s game play provides engaging ways to interact with customers
• Foursquare is supported with native apps for Android, iPhone & Blackberry
• A quick search on Twitter will show you how popular Foursquare is
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Saturday Nights All Right
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Claim your stores on Foursquare
Click here to claim
Be creative and offer something to your followers and reward Mayors
Be fun. Do you want a badge for repeat visitors?
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Put up Posters or Stickers
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Add Tips & To Do’s
You can now put a ‘Add this to Foursquare’ button on your website which creates a To Do.
But you can also create To Do’s and Tips on other venues like hip destinations or must see places.
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Reward the Mayor
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Get more people in your store – Hold a Swarm Badge Party
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Track your checkins & trends
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1. Claim your business on Foursquare2. Add a prize or incentives for people to visit your shop3. Reward the Mayor4. Add Tips & To Do’s to your stores5. Put Stickers or Posters in Store6. Hold a Foursquare Swarm Badge Party7. Track Checkins & Trends8. Cross promote Foursquare using Twitter, Facebook &
your website9. Talk to me
Find out more:http://damiensaunders.com/foursquare
9 step guide to Foursquare
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How much time does this take?
• Don’t worry!
• You determine the time you want to spend on Social Media or LOLling around with your customers.
Find out more:http://damiensaunders.com
YOU CAN SPEND AS LITTLE AS
30 MINUTES EACH DAY
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Ol’ Skool• Print Ads• Magazines• Expos & Trade Shows• Tele-sales• Direct Mail• Radio• TV
Nu Skool• Social
Media• E-mail• CRM• How to
Videos• Banner Ads• Search
• SEO• Viral• Blog• Mobile
Trends in digital marketing
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GET IN TOUCH
Damien Saunders
www.whitetshirtdigital.com
M: +447919110638E: [email protected]
T: damiensaunders
This work is licensed under the Creative Commons
Attribution-NonCommercial-ShareAlike License. To view a copy of this license, visit
http://creativecommons.org/licenses/by-nc-sa/3.0/; or, (b)
send a letter to Creative Commons, 171 2nd Street, Suite 300, San Francisco, California, 94105, USA.
British Interactive Media Association -
Member
What Next?