user acquistion strategy 11 epic fails of big companies
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www.mobileaction.co Our beta dashboard is now live for testing. Here are the 11 epic fails of big companies. App User Acquisition Strategy. App Store OptimizationTRANSCRIPT
APP USER ACQUISITIONSTRATEGY:
OF BIG COMPANIES11 EPIC FAILS
8% TRIED TO OPTIMIZETHEIR KEYWORDS
OUT OF 100 COMPANIESWE TALKED TO ONLY
EPIC FAIL #1
EPIC FAIL #2
DO NOT OPTIMIZE100 of them
THEIR APP NAME
EPIC FAIL #3Users will take less than 1 second to skim through theapp store description within their mobile phone. Wefound that big companies do not make it easy to flickthrough descriptions.
Our method is to use 3 bullet points to quicklysummarize the description of an app.
EPIC FAIL #4
LOW REVIEWS & RATINGS
EPIC FAIL #5
USER FEEDBACK
Big companies overlook the In-app user feedbackoption to avoid public scrutiny; this feature shouldnever be ignored.
Is anyone listening to user reviews & ratings?
EPIC FAIL #6
PRODUCT ITERATION
This should be Big Company's #1 priority. Simply readCet Caldwell's, “5 Actionable Tips to Increase yourApp Retention Rate Above 30%.”
EPIC FAIL #7
SIMPLE UI/UX
- Low Functionality - Slow & too many crashes- No Tip-Tools or Tutorials- Inefficient Authentication/Login Experience- Too many steps to complete 1 action
EPIC FAIL #8
SHAREABILITY
- In-app Share button- Email to Friend/SMS to friend- Social Media: FB, Twitter, Pinterest...- Embed code for web/blog/digg virality
EPIC FAIL #9
QUANTITY VS QUALITY
- Higher Category Rank or Higher ROI?- What about a higher retention rate?- More incentivised Downloads vs targeted downloads- Temporary Strategy vs Sustainability Strategy
EPIC FAIL #10
FEW UPDATES
- Updates are used to iterate on user feedback- Crashes and minor bug fixes- Innovation and new feature releases
EPIC FAIL #11
Ad Network Spend
- Big Companies have big ad budgets- Big companies overlook other factors and resolvewith high ad spending- Obscene ad spending will hurt the brand, their users,competitors and the entire app ecosystem.
AD SPENDINGTemporary Spike
OBSCENE AD SPENDINGChronicled Spikes in 1 year
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