six epic social media fails
TRANSCRIPT
HelloHelloPatrick W. Giammarcowww.pwgmarketing.com
Email:[email protected]
LinkedIn:linkedin.com/in/patrickgiammarcodo.ning.com
6 Epic Social Media Fails and the
Lessons Learned
Fail #1: Nutella
Image: www.marketoonist.com
Lesson #1: Embrace Brand Advocates as Part of the Team
http://www.youtube.com/watch?v=19ZxJVnM5Gs
Fail #2: Poland Spring
Lesson #2: Stay Active &
Listen for Mentions of the Brand
Fail #3: Kryptonite Bike
Locks
http://www.youtube.com/watch?v=H9HecLl0yAc
Lesson #3: Don’t Hide Behind Social Media. Address Customer Complaints Quickly
Fail #4: United
Airlines
http://www.youtube.com/watch?feature=player_embedded&v=5YGc4zOqozo#t=27
Lesson #4: Get the
Customer Experience
Right
Fail #5: Taco Bell
Lesson #5: Deliver On Promises
Fail #6: Carnival
Cruise
Image: www.theatlantic.com
Costa Concordia
Lesson #6: Increase Engagement
in Times of Crisis
