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Indian Brand which got into

Global Market

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Divison

Consumer Care Division

Consumer Health Care Division

International Business Division

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Strategic Intent Of Dabur India Ltd

Focus on growing our core brands across categories, reaching

out to new geographies, within and outside India, and improve

operational efficiencies by leveraging technology

The preferred company to meet the health and personal grooming

needs of target consumers with safe, efficacious, natural solutions

by synthesizing our deep knowledge of Ayurveda and herbs withmodern science

Provide consumers with innovative products within easy reach

Build a platform to enable Dabur to become a global Ayurvedic

leader

A professionally managed employer of choice, attracting,developing and retaining quality personnel

Responsible citizens with a commitment to environmental

protection

Provide superior returns, relative to our peer group, to our

shareholders.

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International Business

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Marketing Mix of Dabur

PRODUCT

Brands

QualitySize

Design

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PLACE

Increasing Geographic spread

Entered South Indian Market

Expanding in International Market Presence in over 50 countries

Subsidiaries in Nepal, Bangladesh

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Media Tools

Press releases

Dabur in news- print

Dabur in news- electronic

Events

Inventory centre

T.V. commercials

Radio

Internet

Newspapers

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Suppliers

Over 300 diverse products in the FMCG, Healthcareand Ayurveda segments, Dabur has a huge globalnetwork of suppliers and vendors.

Purchasing roughly 7,000 items with an annualprocurement bill of over Rs 500 crore.

The Central Planning and Procurement Division(CPPD) is responsible for purchase operations atDabur, acting in coordination with the Productionand Marketing Divisions.

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Market Intermediaries

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CUSTOMERS

Its products basically serve to all groups

It includes both the existing & potential

customer

Dabur has 35 billion customers (approx)

worldwide

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Competitors

HUL

Colgate

Godrej

Marico P and G

Emami

Gillette India Jyothy Labs

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STRENGTHS

1. STRATEGIC

PARTNERSHIPS

2. WORLD WIDE COVERAGE

3. 100 YEARS OFEXPERIENCE

4. MANUFACTURING

FACILITIES5. RESEARCH PLANTS.

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WEAKNESS

NO RETAIL

OUTLET

NO DOORSTEP

DELIVERY.

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OPPORTUNITY

OVERSEAS

DEALERSHIP.

MEDICAL

BIOTECHNOLOGY. STRATEGIC

ALLIANCES.

EXPORT OFAURVEDIC

PRODUCTS.

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THREATS

KERELA-HUB OF AYURVEDA LOCAL COMPANIES

YOGA CAMPS

FOREIGN PRODUCTS.

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Future - Dabur

Tapping the world

Several Product Categories

Dabur International

Divers for Growth

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WHAT MAKESIT TRUSTWORTHY

AN UMBRELLA NAME FOR A VARIETY OF

PRODUCTS, RANGING FROM HAIR CARE TO

HONEY, DABUR HAS CONSISTENTLY RANKED

AMONG INDIAS TOP BRANDS.

ITS BRANDS ARE BUILT ON THE FOUNDATION

OF TRUST THAT A DABUR OFFERING WILL

NEVER CAUSE ONE HARM.

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Conclusion

Strong Distribution Network

Most Trusted Brand

Aggressive strategy

Innovation