dabur company marketing ppt mba

8/2/2019 Dabur Company Marketing PPT Mba

1/19

Well Come

To

Dabur Company


2/19

Dabur Company


3/19

DABUR HLL(Hindustan

Uniliver Limited)

P&G(Proctle

&Gamble)

INDUSTRY COMPETITORS


4/19

DABUR BRANDS OTHER COMPETITIVE

BRANDS

ORAL CAREDabur red tooth

paste

Pepsodent,Close up

BRAND COMPETITORS


5/19


BRANDS

HAIR CAREVatika Enriched

Coconut OilVatika Black ShineShampooVatika Dandruff

Control.

Sunsilk, Pantene, ClinicPlus.Head and Shoulders.

BRAND COMPETITORS


6/19


BRANDS

SKIN CAREDabur Uveda

Fairness Cream

Fair and Lovely FairnessCream.

BRAND COMPETITORS


7/19


BRANDS

FOOD CAREReal Nature Fresh

Real Active Juice

Kissan Fruit JuiceTajmahal tea, BrokeBond tea,BRU-Coffee.

BRAND COMPETITORS


8/19


BRANDS

HOME CAREDazzl.

Odonil air fresher.

Domex, Cif, Mr-CleanFebreze.

BRAND COMPETITORS


9/19

COMPETITORS OBJECTIVES

Ensure safety of its products and operations for the

environment by using standards of environmental safety,which are scientifically sustainable and commonlyacceptable.

Develop, introduce company to meet the companystandards as well as statutory requirements forenvironment. Verify compliance with these standardsthrough regular auditing.

Assess environmental impact of all its activities andset annual improvement objectives and targets and reviewthese to ensure that these are being met at the individualunit and corporate levels.

Reduce Waste, conserve Energy and explore

HUL(Hindustan Unilever Limited)


10/19

COMPETITORS OBJECTIVES

Involve all employees in the implementation of thisPolicy and provide appropriate training. Provide fordissemination of information to employees onenvironmental objectives and performance throughsuitable communication networks.

Encourage suppliers and co-packers to develop andemploy environmentally superior processes andingredients and co-operate with other members of thesupply chain to improve overall environmental

performance.

Work in partnership with external bodies andGovernment agencies to promote environmental care,increase understanding of environmental issues and

disseminate good practice.


11/19

COMPETITORS OBJECTIVESP&G([Proctle and Gamble)ObjectivesIntegrety They always try to do the right things.they are honest and straight

forward with each other. They operate within the spirit of law and uphold the values and

principles of P&G every action and decisionLeadership They all are leaders in area of responsibility. They have a clear vision.

They focus their resources to achive leadership objectives andstrategies

Ownership They all act like owners treating the companies assets as their

own & behaving with the companies longterm succcess in mind.


12/19

COMPETITORS OBJECTIVESPassion for Winning They are determined to be the best at doing what matters most. They have a compelling desire to improve and to win in the

marketplace.Trust They respect P&G colleagues, customers and consumers. They have confidence in each other's capabilities and intentions.

They believe that people work best when there is a foundation oftrust.

Innovation They place great value on new consumer innovations.


13/19

Competitor strengths and

weaknessHUL(Hindustan Unilever Limited)Strengths

HULs distribution n/w is covering over 3400distributors & 16 million outlets. This helps them tomaintain heavy volumes.

HUL has been continuously able to grow at a rate more

than growth rate for FMCG sector.


14/19

CONTD..Weakness

HULs market dominance, originating from its

extensive rich and strong brand presence , allowed it toraise the prices even as raw materials were gettingcheaper.

They are trying to cut down their cost in order to

protect their volumes.


15/19

CONTD..P&G([Proctle and Gamble)StrengthsLeading Market Position

Diversified and innovative product Portfolio

Strong Finances in past years

SWOT analysis-WeaknessesQuality control Problem

Decreased Revenues in their Northeast Asian Market


16/19

Decide whom to attack & whom to avoid(S-Strong-Weak-Closed-Distant-Good-Bad)

Justisification:As reference to brand competitors for most of tdabur brand they are providing substitutes with

equal features, so, thatwise HUF are strong,

close & good competitors for Dabur.

Competitor

S

W

C

D G

B

Attack Avoid

HUL

-

- - - - -


17/19

Competitor S W C D G B Attack Avoid

P & G

-

- - - - -

Justification:

As considering P & G brands in Indian market there are onlyfew brands are there which competes with dabur brandsSo,we assume that P & G weak, distant & good competitors.


18/19

PRODUCT PRICE PLACE ORDISTRIBUTIO

N CHANNELPROMOTION

1.Dabur minimum

price

a) Candy

0.50 paisa Consumer

Retailer

Wholesaler

Manufacturer

TV commercials

Newspapers

POP Display

Wall Painting

Video Vans Sales Proportions

b)Chawanprash Rs.695 (with

shipping) Retailers

Agents

Wholesaler

Manufacturer

TV commercials

Newspapers

POP Display

Wall Painting

Video Vans

Sales Proportions

Four Ps ofDabur


19/19

Market Share of Dabur

dabur company marketing ppt mba

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