86634213 ppt on dabur chayawanprash by nitin kapoor bba v h
TRANSCRIPT
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7/31/2019 86634213 Ppt on Dabur Chayawanprash by Nitin Kapoor BBA v h
1/17
TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA V SemStudent name
Title: HR Practices & Employee Performance
NAME: NITIN KAPOOR
PROGRAM: BBA-V Sem (II Shift)
ENROLL. NO: 04021301709
TITLE: MARKETING STRATEGIES OFDABUR CHYAWANPRASH
NITIN KAPOOR
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7/31/2019 86634213 Ppt on Dabur Chayawanprash by Nitin Kapoor BBA v h
2/17
TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA V SemStudent name
Title: HR Practices & Employee Performance
Introduction
Dabur is among the top five FMCG companies in Indiaand is a herbal specialist. With a turnover of Rs. 19
billion (approx. US$ 420 million) in 2005-2006, Dabur hasbrands like Dabur Amla, Dabur Chyawanprash, Vatika,Hajmola and Real.
Strong brand image.
TWO SPOON A DAY, HELP KEEP ILLNESSES AWAY.
Dabur Chyawanprash, the trusted name for your entirefamilys health.
Dabur Chyawanprash derived from 2,500-year-oldAyurvedic formula.
TITLE: MARKETING STRATEGIES OFDABUR CHYAWANPRASH
NITIN KAPOOR
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7/31/2019 86634213 Ppt on Dabur Chayawanprash by Nitin Kapoor BBA v h
3/17
TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA V SemStudent name
Title: HR Practices & Employee Performance
Objectives of Study
To study the general profile of the organization and tostudy its various products.
To study the market position of the company by analyzingthe market.
To analyze the marketing strategies adopted by DaburIndia.
To obtain and analyze the consumers and retailers
response and behavior towards Dabur Chyawanprash. To critically analyze the marketing strategies of Dabur in
regard to Dabur Chyawanprash.
TITLE: MARKETING STRATEGIES OFDABUR CHYAWANPRASH
NITIN KAPOOR
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7/31/2019 86634213 Ppt on Dabur Chayawanprash by Nitin Kapoor BBA v h
4/17
TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA V SemStudent name
Title: HR Practices & Employee Performance
Scope of the Study
Helps to understand the demand pattern of product inthe market sector.
Helps to deal with different kind households as well asconsumers.
Helps to know the amount of household income spenton the consumption of FMCG goods.
Helps to understand the image of the products in the
eyes of the consumers. How marketing managers handle the situation in the
marketing sector.
TITLE: MARKETING STRATEGIES OFDABUR CHYAWANPRASH
NITIN KAPOOR
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7/31/2019 86634213 Ppt on Dabur Chayawanprash by Nitin Kapoor BBA v h
5/17
TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA V SemStudent name
Title: HR Practices & Employee Performance
Company Profile
As a brand, Dabur Chyawanprash has been losingmarket share, but continues to dominate the consumer
health care market with about 60% market share. Dabur Chyawanprash, the largest chyawanprash brand
in India, contributes around Rs150 Crore to Dabursrevenue.
Only 3% of Indian market is consuming products like
chyawanprash. Dabur has recently launched Sugar Free
Chyawanprash targeted to the segment of people withhigh sugar level. Its sales have been very encouraging.
TITLE: MARKETING STRATEGIES OFDABUR CHYAWANPRASH
NITIN KAPOOR
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7/31/2019 86634213 Ppt on Dabur Chayawanprash by Nitin Kapoor BBA v h
6/17
TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA V SemStudent name
Title: HR Practices & Employee Performance
Industry Profile
Dabur has 125 years experience & knowledge in ayurveda.
Riding global trend of Back to Nature.
Dabur India Ltd is one of Indias leading FMCG Companieswith Revenues of about US$910 Million (Rs 4110 Crore) &Market Capitalisation of US$4 Billion (Rs 20,000 Crore).
Dabur is today Indias most trusted name and the worldslargest Ayurvedic and Natural Health Care Company.
Dabur today operates in key consumer products categories
like Hair Care, Oral Care, Health Care, Skin Care, HomeCare and Foods. The company has a wide distributionnetwork, covering over2.8 million retail outlets.
TITLE: MARKETING STRATEGIES OFDABUR CHYAWANPRASH
NITIN KAPOOR
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7/31/2019 86634213 Ppt on Dabur Chayawanprash by Nitin Kapoor BBA v h
7/17TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA V SemStudent name
Title: HR Practices & Employee Performance
Review of Literature
(A marketing strategy is a process that can allow anorganization to concentrate its limited resources on the
greatest opportunities to increase sales and achieve asustainable competitive advantage. A marketing strategyshould be centred around the key concept that customersatisfaction is the main goal. By David Kurton;1988)
Dabur chyawanprashs prospectus.
Ayurved vikas- Dr. Druga Prasad. Market Strategies in Indian market- Dr. Arvind Bhushan.
Indian FMCG Industry- Tv Today Magazine.
TITLE: MARKETING STRATEGIES OFDABUR CHYAWANPRASH
NITIN KAPOOR
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7/31/2019 86634213 Ppt on Dabur Chayawanprash by Nitin Kapoor BBA v h
8/17TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA V SemStudent name
Title: HR Practices & Employee Performance
Research Methodology
Research Type: Descriptive\ Casual
Sampling Design: Probability Sampling
Sample Size: Large Sample Size (>200)
Sample Location:Regions of Delhi & NCR
Research Instrument: QuestionnaireAnalytical Tool: Telephone & Internet
TITLE: MARKETING STRATEGIES OFDABUR CHYAWANPRASH
NITIN KAPOOR
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7/31/2019 86634213 Ppt on Dabur Chayawanprash by Nitin Kapoor BBA v h
9/17TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA V SemStudent name
Title: HR Practices & Employee Performance
Data Analysis
TITLE: MARKETING STRATEGIES OFDABUR CHYAWANPRASH
NITIN KAPOOR
Zandu 05%
Himani 15%
Baidyanath 30%
Dabur 50%
Q1. Which brands of Chyawanprash are you aware of?
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7/31/2019 86634213 Ppt on Dabur Chayawanprash by Nitin Kapoor BBA v h
10/17TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA V SemStudent name
Title: HR Practices & Employee Performance
Data Analysis
TITLE: MARKETING STRATEGIES OFDABUR CHYAWANPRASH
NITIN KAPOOR
Zandu 10%
Himani 15%
Baidyanath 15%
Dabur 60%
Q2. Which brands of Chyawanprash do you use?
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7/31/2019 86634213 Ppt on Dabur Chayawanprash by Nitin Kapoor BBA v h
11/17
TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA V SemStudent name
Title: HR Practices & Employee Performance
Data Analysis
TITLE: MARKETING STRATEGIES OFDABUR CHYAWANPRASH
NITIN KAPOOR
Zandu 3
Himani 4
Baidyanath 4
Dabur 5
Q3. Where would you rate your brand on a scale 1-5?
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7/31/2019 86634213 Ppt on Dabur Chayawanprash by Nitin Kapoor BBA v h
12/17
TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA V SemStudent name
Title: HR Practices & Employee Performance
Data Analysis
TITLE: MARKETING STRATEGIES OFDABUR CHYAWANPRASH
NITIN KAPOOR
Health 65%
Brand Loyalty 20%
Taste 05%
Price 10%
Q4. Which are the primary reasons for which you use this brand?
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7/31/2019 86634213 Ppt on Dabur Chayawanprash by Nitin Kapoor BBA v h
13/17
TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA V SemStudent name
Title: HR Practices & Employee Performance
Data Analysis
TITLE: MARKETING STRATEGIES OFDABUR CHYAWANPRASH
NITIN KAPOOR
TV 60%
Internet 20%
Print 20%
Q5. How do you come to know about dabur?
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7/31/2019 86634213 Ppt on Dabur Chayawanprash by Nitin Kapoor BBA v h
14/17
TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA V SemStudent name
Title: HR Practices & Employee Performance
Research Findings
According to Q1, it is seen in the above data that people areaware of Dabur Chawanprash more than any other brand
(Zandu, Himani) Q2, From the above data we can see Dabur Chawanprash is
most common among all the others competitors and capture.
Q3, From the above data we can know that Dabur is the bestbrand among the competitors as its having high score level i.e.
5. Q4,People are concedering Health as primary reason for
choosing a particular brand whether its Dabur, or Himami.
Q5, From the above data we came to know people come toknow about the products from Electronic Media i.e Television.
TITLE: MARKETING STRATEGIES OFDABUR CHYAWANPRASH
NITIN KAPOOR
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7/31/2019 86634213 Ppt on Dabur Chayawanprash by Nitin Kapoor BBA v h
15/17
TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA V SemStudent name
Title: HR Practices & Employee Performance
Recommendations
Focus on growing core brands across categories.
Reaching out to new geographies, within and outside
India. Improve operational efficiencies by leveraging technology.
Provide consumers with innovative products within easyreach.
Position Dabur Chyawanprash as not more of a medicinebut as something which is necessary for health.
TITLE: MARKETING STRATEGIES OFDABUR CHYAWANPRASH
NITIN KAPOOR
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7/31/2019 86634213 Ppt on Dabur Chayawanprash by Nitin Kapoor BBA v h
16/17
TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA V SemStudent name
Title: HR Practices & Employee Performance
Scope for further Study & Conclusion
Lack of publicity has hampered the growth progress of thebrand so aggressive advertising is needed to promote
Chyawanprash brand. The Chyawanprash Industry is yet to capture the beverage
market in full swing.
On the analysis of survey it was found that target Market ofChyawanprash want quality benefit rather then Price
benefit, so it is better to stress on quality rather than ondecreasing price to increase sales and profit.
To increase market share Dabur should give slight pricebenefit on Dabur brand so that customers of other Juicebrand should switch from other brand to Dabur brand.
TITLE: MARKETING STRATEGIES OFDABUR CHYAWANPRASH
NITIN KAPOOR
-
7/31/2019 86634213 Ppt on Dabur Chayawanprash by Nitin Kapoor BBA v h
17/17
TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA V SemStudent name
Title: HR Practices & Employee Performance
Bibliography
Kotler, Philip, Marketing Management, John Wiley andSons, Ed. 2, New Jersey.
Leon G Schiffman and Leslie Lazar Kanuk, ConsumerBehavior, Prentice Hall, India.
Kothari, C. R., Research Methodology, Methods &Techniques, Second Edition.
www.google.com
www.dabur.com
www.tutor2u.net
www.brandchannel.com
www.blonnet.com
TITLE: MARKETING STRATEGIES OFDABUR CHYAWANPRASH
NITIN KAPOOR
http://www.google.com/http://www.dabur.com/http://www.tutor2u.net/http://www.brandchannel.com/http://www.blonnet.com/http://www.blonnet.com/http://www.brandchannel.com/http://www.tutor2u.net/http://www.dabur.com/http://www.google.com/