Questions To Ask When You Start Marketing8

Who are you marketing for?Before you dive into redesigning or launching your website, printing business cards or placing ads, consider answering some questions.

Who, precisely, are you trying to reach? How old are they? Where do they live? What’s their income level?

1

What change are you trying to make–in their lives and yours?

2

How will you know if it’s working?

3

How long before you will lose patience with what you’re trying to do?

4

When will you know it’s time to change directions?

5

How much time and money are you prepared to spend?

6

Who do you have offering you honest feedback?

7

Who are you trying to please or impress?

8

If you take time to get clear on these answers BEFORE you spend time and money on your marketing, it will save you a lot of time and money in the long run.

Pushing out marketing materials before you are clear on the above severely increases your chances of missing the mark.

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