7th annual shopping malls

29th – 30th March 2017 Centara Grand & Bangkok Convention Centre At Centralworld, Bangkok 29th – 30th March 2017 Centara Grand & Bangkok Convention Centre At Centralworld, Bangkok

7th ANNUAL SHOPPING MALLS 29th – 30th March 2017 | Centara Grand & Bangkok Convention Centre at Centralworld, Bangkok

EVENT OVERVIEW

With mall operators in Asia merging of�ine and online demands over the past few years, we are now seeing vast investment into creativity to capture and improve the customer experience. Omni-channel marketing, ecommerce shops, data capture for analytics, social media monitoring, mobile services and apps are just some elements aimed at keeping up with society demands and the ‘millennial’ generation.

These new innovations are also critical to incorporate and upgrade existing structures, especially with the recent in�ux of ‘lifestyle’ malls with owners placing greater emphasis in planning for high-end restaurants, events and mixed-use spaces. Creative approaches are also required in planning for the realignment in rental models alongside retailers which will need to incorporate various tangible metrics in future rental agreements.

How will pop-up and short-term stores be incorporated into leasing models whilst still being sustainable? How to address the current over supply situation? To what extent should major stakeholders be investing into omnichannel marketing, pioneering show and webrooming trends in order to raise business? How best can malls rebrand, redevelop and reuse existing property whilst incorporating technology, satisfying retailers and including the local community?

Join us at the 7th Annual Shopping Malls bringing owners, retailers, developers, contractors and architects together to embrace and collaborate in the rapidly changing customer environment. Expect international keynotes, owner and retailer panel discussions, in depth best practice sharing and one on one meeting’s, geared towards making this a fundamental must attend in your event calendar.

7 REASONS TO ATTEND

1. Understand future plans of mall developers in Asia: create strategic business procedures in line with client priorities to win contracts and do deals.

2. Listen to calculated forecasts and insight into the future demographics of consumers to align your planning goals.

3. See �rst-hand the latest technology implementation through international case studies being used in successful ventures.

4. Improve or create new partnerships in person with developers or retail owners to work together and maximise project deliverables.

5. Gain a thorough appreciation and learn how to maximise omnichannel, social media and mobile marketing.

6. Meet one on one with key decision makers involved with and looking for creative approaches for existing mall redevelopments.

7. Pitch your solution to a room full of buyers keen to maximise revenue, foot �ow and data technology plans for existing or new ‘lifestyle malls’.

WHO SHOULD ATTEND

Mall owners Mall developers Mall operations Mall management Mall investment Mall construction Retail owners Retail operators Retail tenants Retail marketing and branding Retail business developmentMall design and planningMall marketing and leasingMall facilities managementMall �t outs brand partnersArchitecture and design Food retail/food court operations Visual merchandising

EVENT FEATURES

3 Dynamic streams One-to-one meetings 2 new collocated events Meet emerging retail brands in a virtual mall setting Gathering global trend setters in the retail industry Case study and best practice sharing Exclusive site tour

“The world of retail is changing dramatically- when today’s consumers visit malls, they are looking for experiences that go well beyond traditional shopping.”

- Mckinsey

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Bringing you the most jaw dropping shopping mall fiesta in Asia

JOIN THE DISCUSSION

Shopping Malls Forum -Join the group

2016 Video Highlight -Click Here

https://www.linkedin.com/groups/7034659

Corin Tan T: +603 2775 0000 ext 510 | M: +6012 882 3310 | E: [email protected]

For further details, contact

https://drive.google.com/file/d/0B99I5ur6R0K4VVZQX0xwNzBDT2s/view

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FEATURING PRESENTATION AND CASE STUDIES BY DISTINGUISHED EXPERTS:

Kimiko ThorntonSr Director of innovationBespoke West�eld, USA

Ibrahim IbrahimManaging Director Portland Design, UK

Ian McLellandCenter DirectorEast Kilbride Shopping Center, UK

Sophie RossChief Executive Of�cerHammerson, UK

Healey CypherChief Executive Of�cerOak Labs, USA

Bastien LealMarketing & Communication DirectorHammerson, France

Supoj ChaiwatsirikulManaging DirectorICONSIAM, SiamPiwat, Thailand

David Lang Vice President, Design & ConstructionWalmart Realty Asia, China

Greg ClarkeDirectorHorizon Group Properties, USA

Heru NasutionChief Executive Of�cerSupermall Karawaci, Indonesia

Francis LoughranFounderFuture Food, Australia

Ian HunterCenter DirectorThe Pavilions Shopping Centre, Ireland

Sakchin BessetteCo-Founder/CIOMoment Factory, USA

Hsiang Yun ChuGeneral ManagerShanghai Dream Center, China

Kelvin NgChief Executive Of�cerSynergistic Real Estate, Singapore

KS WongSenior General ManagerSunway Group Sunway Velocity MallKuala Lumpur, Malaysia

Rowan Verwoerd Vice President Sales & Operations – ChinaC&A(China)Co.,Ltd

Senior Rep.Taipei 101, Taiwan

Michael BateHead of RetailColliers International , Australia

Turner CanningSr. Development.Manager PayaLebar QuarterLendlease, Singapore

Fahd SiddiquiCorporate Leasing Manager,Al Tamman Real Estate Co, Oman

Mohamed Haouache Chief Executive Of�cer The Storefront, USA

Kevin TranbargerHead - Retail ProjectJLL Asia Paci�c , Hong Kong

Suresh DalaiFormer Head of Regional Merchandise PlanningLevi Strauss & Co., Asia, Middle East, Africa

Karen TamAssist General ManagerHarbour City Estates, Hong Kong

Michael ColeFounder & Managing DirectorMingtiandi, China

Henry ChinHead of Research – Asia Paci�cCBRE, Hong Kong

Tom GongCEO & Founder of Smart Shopping ZoneAllDragon International, USA





Registration and coffee

Opening address by chairperson

Plenary One: Engage with Millennials- Gamifying shopping mall Healey Cypher Chief Executive Of�ce Oak Labs

Plenary Two: Panel Discussion (Part 1) - What are retailers looking for in a mall? -Finding out the ‘X factor’.Panelists:Francis Loughran Founder Future Food, Australia

Speed networking

Morning refreshments

Plenary Three: Working with the disruptors- It’s all about customer intimacy

Plenary Four: Panel Discussion - Big data in action: How to maneuver marketing, operations and tenantsPanelists:Ian Mclelland Center Director EastKilbride Shopping CentreKimiko Thornton Sr. Director of innovation Bespoke, United States

Networking luncheon

Day One - Wednesday, 29th March 2017

Session OneWorking with a community in creating a successful neighbourhood malls• Integrating local preferences into your mall development• Delivering a personal mall experience and design to satisfy local consumer preference• How locally fulfilling is your mall?• Customized service initiatives: Location-based amenities and fascinating in-store environments Fahd Siddiqui Corporate Leasing ManagerAl Tamman Real Estate Co, Oman

Session TwoBuilding a shopping experience that didn’t exist• Getting the planning right from the start• Investing on infrastructure enhancements • Planning individual stores to resonate with the market preference • Fostering community growth and adding value to secondary market

Afternoon refreshments

Session ThreeCreating a thematic mall to remain unique• In the midst of mushrooming of malls, having a unique concept promotes mall recognition among consumers• Injecting creative gene - current malls have the opportunity for future sustainability• The thematic concept covers from the mall ambience and tenant mixing to provide absolute branding and identitySupoj Chaiwatsirikul Managing DirectorICONSIAM, Siam Piwat, Thailand

Session FourOutlet shopping comes to town• Redefining a mall structure into a more open concept in secondary areas• Driving sales in by being sole mall located in the vicinity• Providing high-end brands at lower prices – catering to the millennial

End of day one

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Session OneHard to lease space in malls - What should you do? • Transforming hard to lease space by including elements of entertainments • Managing the space and your retail outlets in sync to achieve successful ROI• Effective tenant and rental portfolio in attracting prospective retailers to take up space• Using creativity and small shop front concepts to �ll empty spaceMichael Bate Head of RetailColliers International, Australia

Session Two Fostering mutual bene�t relationship between landlord and retailers• Mall’s role in working with retailers on consumer engagement strategies for improved touch points, client experience insights and technology deliverables • How to turn personalisation into a real strategic asset?• Sharing of big data for analytics technology to improve customer understanding and deliver the right services or productKevin Tranbarger Head - Retail ProjectJLL Asia Paci�c, Hong Kong


SessionThreeNegotiating better rental structures to avoid empty spaces• Do you know how effective are your rental structures?• Are your rental schemes keeping your tenants in or chasing them out?• How pro�table to malls to have more �exible rental structures?• What are the best rental structures to keep your tenants in your mall?Turner Canning Sr. Development ManagerPaya Lebar Quarter- Lendlease, Singapore

Session FourLeasing solutions: pop-ups and container shops• As temporary solutions for retailers who are unable to secure a �xed tenant• Short–term renting option or a one-off opportunity for events• Such approaches are also popular for online retailers opting to broaden their demographic to consumers who shop of�ine• What do you do when retailers want to extend their short-term contracts?Mohamed Haouache Chief Executive Of�cer The Storefront, USA

End of day one

Session OneImmersing into digital shopping experience• Equiping your mall with an augmented reality to forefront retailers• Adopting advance use of technologies that give shoppers a reason to get engaged with the brand and products• Enhancing customer loyalty by providing effortless shopping processSophie Ross Chief Executive Of�cerHammerson, UK

Session TwoConnecting with visitors pre & post visitation via social media platforms• Manage your online followers into active shoppers• Keep your shoppers informed with latest promotions and news• Make your social media platforms interactive• Give your shoppers a sense of importance by providing a personalized online experienceBastien Leal Marketing & Communication DirectorHammerson, France


Session ThreeEnhancing your malls for omnichannel marketing and e-commerce• Is your mall fully optimised for omnichannel support?• How can you connect your physical store to online shopping and match with consumer’s on-the-go lifestyle?• How should you �awlessly include omnichannel in a complex ecosystem?• What are the procedures to provide fast, �exible and convenient shopping experience?Tom Gong CEO & Founder of Smart Shopping ZoneAllDragon International, USA

Session Four: Panel DiscussionShopping mall apps: How effective are they to boost your business?• Are you fully embracing tech and digital to increase sales?• What are the benefits of syncing your business with consumer’s accessibility to tech?• How to be your consumer’s personalized tour guide to navigate them to their products of interest

End of day one

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STREAM 1MALL DEVELOPMENT IN SECONDARY LOCATION

STREAM 2 LEASING & TENANT STRATEGIES

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STREAM 3TECHNOLOGICAL MARKETING



PG. 3Corin Tan T: +603 2775 0000 ext 510 | M: +6012 882 3310 | E: [email protected]


Registration and coffee

Welcome address by chairperson

Plenary One: The face of future shopping mall- Evolving as a distribution centers for retailers David Lang Vice President, Design & Construction Walmart Realty Asia, China

Plenary Two: Panel Discussion (Part 2) What are retailers looking for in a mall? -Finding out the ‘X factor'.Panelists:David Lang Vice President, Design & Construction Walmart Realty Asia, ChinaRowan Verwoerd Vice President Sales & Operations – China C&A (China) Co. Ltd

Speed networking

Morning refreshments

Plenary Three: Panel Discussion - To be or not to be: Should or should not malls differentiate to be successful? Panelists:Sakchin Bessette Co-Founder/Chief Innovative Of�cer Moment Factory, USA Plenary Four: Shopping malls as soft targets: Fortifying training and effective preparation for terror attacks and emergencies

Networking luncheon

Day Two - Thursday, 30th March 2017

Session OneAddressing the current oversupply- Just another mall in an overcrowded marketplace?• Identifying your market positioning and value proposition to compete in the marketplace• Understanding the requirement for malls to be �exible for future re-invention and innovation• Balancing mall transformation with sensitivity towards customer and tenant communication to distinguish your mall as the neighbourhood hubHeru Nasution Chief Executive Of�cerSupermall Karawaci, Indonesia

Session TwoRedevelopment of mall by the people for the people- Become the future mall• What approaches you can take to truly understand your demographic needs?• How can the public contribute into mall redevelopment?• Better equip your mall in preparation for the future• What are the challenges faced now to create a pro�ting future mall?Kelvin Ng Chief Executive Of�cerSynergistic Real Estate, Singapore


Session Three: Panel DiscussionDeveloping sustainable malls for the future• What does it take to revive a dying mall?• How different should your new concept be to successfully attract active consumers?• How do you attract active shoppers into your mall with competitors surrounding you?• Could your current tenants contribute to your mall’s sustainability? Panelists:Kelvin Ng Chief Executive Of�cer Synergistic Real Estate, Singapore

Ibrahim Ibrahim Managing DirectorPortland Design, UK

Session Four Breathing new life into mall refurbishment• Leverage from online disruptions by upgrading your malls• Reversing the online curse into an opportunity for your malls• Malls require creative approach to lure consumers in• Transforming from brick-and-mortar to brick-and- mobile businessKS Wong Senior General Manager Sunway Velocity Mall Kuala Lumpur, Malaysia

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Session OneHousing start-up and emerging brands• Revitalise your shopping mall by providing unique and interactive space that converge tech and retail• Redefine your mall with incorporation of current trends that pulls in active shoppers• A hub for start-ups to harmoniously co-work, present demos and host events Kimiko Thornton Sr. Director of InnovationBespoke West�eld, USA

Session TwoTransforming your anchor tenants: Adapting to changing demand• How do you revamp that vacant anchor space?• What is the price per square for new tenants for you to �nance that vacant space?• Anchor tenants such as department stores are becoming less relevant due to price wars• Revamp vacant anchor space for specialty retailers and entertainment-based tenants to increase footfallRowan Verwoerd Vice President Sales & Operations – China C&A (China) Co. Ltd


Session ThreeAnimating the site plan- How to engage retailers in a new development• How to effectively communicate a developer’s vision of the project to retailers• What materials should be employed on each stages of tenant engagement• Analysing retail planning guidelinesGreg Clarke Center Director Horizon Group Properties, USA

Session Four Creating an F&B haven to enhance the ‘of�ine experience’• How to leverage from F&B to keep your mall relevant in the new age • How can segmenting your F&B categories ease consumers’ shopping experience?• Should you provide a wide selection of category to attract different consumers?• Is having a wider variety of F&B category more pro�ting or should you focus on selections to provide an enhanced experience? Francis Loughran FounderFuture Food, Australia End of conference

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STREAM 1DEVELOPING FUTURE MALLS

STREAM 2 LEGAL STRATEGIES FOR TENANTS

Session One‘Shopper-tainment’- Providing a seamless retail experience for all consumers• Open your mall’s walls to create an inviting ambience• Transforming into an entertainment hub for social gatherings• Upgrading and expanding your entertainment facilities to attraAct consumers• Grow your mall into a downtown with green spaces and wide walkways• Provide comfortable amenities for consumers to socializeSenior Representative Taipei 101, Taiwan

Session TwoDriving footfall by becoming the ‘lifestyle destination’• De�ning the concept of ‘lifestyle destination’?• Finding the suitable lifestyle concepts for your mall and demographic• Which aspect of your mall can easily incorporate the new concept to boost footfall?• Should you invest in entertainment or leisure facilities? How to make them work simultaneously?Hsiang-Yun Chu Managing DirectorShanghai Dream Center, China


Session ThreeShopping mall’s new product = Fun!• Get your consumers engaged with your mall the moment they walk in• Communicate with your consumers through virtual reality• Provide accessibility of your mall’s offerings through downloadable pamphlet• Accompany their path to stores with active displays of performances like choirKaren Tam Assist General ManagerHarbour City Estates, Hong Kong

Session FourAlternative revenue streams and operating income: events, restaurants & common spaces• More than just shop: Managing inventory and budget to hold unlisted space or parts of a common area for outsourcing events for ticket sales or pop up stores• Innovating services to increase mall memberships to drive, retain and increase customer sales• Moving away from retail dominated malls into lifestyle and entertainment spacesIan Hunter Center DirectorThe Pavilions Shopping Centre, Ireland

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STREAM 3 MALL MARKETING



PG. 4Corin Tan T: +603 2775 0000 ext. 510 | F: +612 8823 310 | E: [email protected]


Floor Plan

Shopping MallsStream 3

Retail in MallsConference

TrueventusShopping Malls

Runway

Supermarket Conference

Networking meeting Point

RefreshmentArea

Registration Area





PG. 5Corin Tan T: +603 2775 0000 ext 510 | M: +6012 882 3310 | E: [email protected]


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