google adwords campaigns management and optimization …google adwords campaigns management and...
TRANSCRIPT
DCG�Stores�is�an�online�furniture�retailer�who�needed�good�results�within�a�limited�PPC�budget.�2�of�the�clientʻs�websites�are�being�promoted�via�Google�AdWords.�The�AdWords�campaign�budget�per�month�is�$18,000.�
The�Project
The�project�duration�was�more�than�3�years�and�consisted�of�the�clientʼs�2�websites�being�promoted�through�Google�Adwords.�The�Google�AdWords�Campaign�Budget:
futoncreations.com:�Average�annual�budget�of�$123,000
moderncollections.com:�Average�annual�budget�of�$41800
THE�CLIENT
CHALLENGES
Google�AdWords�campaigns�management�and�optimization�for�2�eCommerce�websites�belonging�to�DCG�Stores,�a�leading�Online�Furniture�retail�chain�in�USA.
+ Optimization�of�Google�Adwords�spend�and�reduction�of�cost�of�conversion.�
+ Increasing�the�number�of�conversions�without�a�corresponding�increase�in�PPC�spend
+ Optimization�of�the�Google�Adwords�campaigns�to�bring�the�Cost�of�Sales�to�7%�or�less�of�tracked�sales�directly�attributable�to�Adwords�campaigns.
+ A�detailed�analysis�of�Google�Adwords�stats�such�as�Cost,�Conversion�number,�Cost�per�Conversion�as�well�as�Google�Analytics�eCommerce�stats�to�determine�sales�value�of�each�conversion�with�the�overall�objective�of�allocating�proportionately�more�spend�to�campaigns,�ad�groups�and�keywords�that�were�performing�better.
+ Regular�detailed�reporting�presenting�all�the�detailed�stats�regarding�progress�in�campaign�results�such�as�Conversions,�Cost�per�Conversion,�and�Cost�to�Tracked�sales�percentage.
Toll�Free�Number-�800-501-6123
www.futoncreations.com
www.moderncollections.com
Global Technology Solutions PartnerSINCE 1999
RESULTS
futoncreations.com:+ �Improvement�in�conversion�numbers�from�660�in�Q2�(Year�1)�
to�1177�in�Q4�(Year�1),�1551�in�Q�3�(Year�2)�and�1568�in�Q2�(Year�3).�In�summary,�there�was�more�than�100%�improvement�in�tracked�conversions.
+ Decrease�in�cost�per�conversion�‒�When�we�took�over�campaign�management,�the�cost�per�conversion�was�$46.5.�By�the�end�of�year�1,�the�cost�per�conversion�was�reduced�to�$28.5.�By�the�end�of�Year�2,�the�cost�per�conversion�was�reduced�to�$21.�During�the�remaining�period�of�the�campaign�
Toll�Free�Number-�800-501-6123
management,�the�cost�per�conversion�was�kept�at�less�than�$20�per�conversion.
+ The�highest�average�quarterly�revenue�directly�attributable�to�Adwords�campaigns�was�$365,922.
moderncollections.com:+ Cost�per�conversion�was�reduced�from�$133.66�in�year�1�to�$95�in�year�2.
+ Conversions�were�increased�from�349�in�Year�1�to�410�in�Year�2.
What�we�achieved
1568�CONVERSIONSIN�YEAR�2�UP�FROM�660�IN�YEAR�1
CPC�LESS�THAN�HALFCOST�PER�CONVERSION�CAME�DOWN�
TO�$20�FROM�$46.50
CPC
100%�IMPROVEMENTIN�TRACKED�CONVERSIONS
futoncreations.com
Global Technology Solutions PartnerSINCE 1999
Developer
ISO/IEC 27001:2013C E RT I F I E D
Toll�Free�Number-�800-501-6123
moderncollections.com
410�CONVERSIONSIN�YEAR�2�UP�FROM�349�IN�YEAR�1
$95�CPCREDUCED�COST�PER�CONVERSION�
FROM�$133.66�IN�YEAR�2
CPC
ABOUT�NETSMARTZ
Who�we�areHeadquartered�in�Rochester,�New�York�and�with�multiple�offices�across�the�globe,�Netsmartz�is�a�CMMi3�&�ISO�9001:2008�certified�company.�Formed�over�17�years�ago,�we�currently�have�over�1000�employees,�a�rich�experience�of�successfully�executing�2000+�projects�and�working�with�small�companies�to�Fortune�1000�clients.
Netsmartz�Global�Delivery�Center,�Chandigarh,�India
Global Technology Solutions PartnerSINCE 1999
Like�to�find�out�more�about�our�Digital�Marketing�services?If�you�need�to�know�more�about�how�we�can�help�your�business�thrive�with�Digital�Marketing,�and�become�more�profitable,�do�get�in�touch.�We�can�set�up�a�meeting�at�a�time�suitable�for�you.
HQ:�332�Jefferson�Road,�Rochester,�NY�14623,�Phone:�1-585-340-1166
LOS�ANGELES
Toll�Free�Number-�800-501-6123Global Technology Solutions Partner
SINCE 1999
ROCHESTER��������LOS�ANGELES�������TORONTO�������OSLO��������SINGAPORE��������CHANDIGARH�������MOHALI�������GURGAON
Global Technology Solutions PartnerSINCE 1999
Rochester,�NY�(Headquarters)332�Jefferson�RoadRochester,�NY�14623Phone:�1-585-340-1166
Irvine,�CA�(Sales�Office)
200�Spectrum�Center�Dr�Irvine,CA�92618
Toronto�(Sales�Office)545�King�St�W,�Toronto
ON�M5V�1M1,�Canada�Phone:�1-647-542-0114
Chandigarh�(Development�Center)Plot�no.�10,�Rajiv�Gandhi�ChandigarhTechnology�Park,�Chandigarh�-�160101Phone:�+91-172-5055200
Mohali�(Digital�Marketing�Center)
T-C-6,�Sector�67,�Mohali�‒�160062,Punjab,�India
Gurgaon�(Development�Center)9th�Floor,�JMD�IT�MegapolisSector�48,�Sohna�RoadGurgaon�-�122001
Oslo�(Sales�Office)Gjekstadveien�363218�Sandefjord,�NorwayPhone:�+47�97653546
Singapore�(Sales�Office)
16�Raffles�Quay,�#33-03�Hong�leongBuilding,�Singapore�048531Phone:�+65-9450-4800
GLOBAL�ADDRESSES
Toll�Free�Number-�800-501-6123
www.netsmartz.com