7 ways to grow your business during the holiday season with post planner

#JANY

Dave Kerpen, CEO, Likeable Local

Rebekah Radice, CMO, Post Planner

7 Ways To Grow Your Business During the Holiday Season

#7waysholidaywebinar

Social Media Health Check....

● Do I have regular interactions with happy customers and prospects online?

● Is my participation and reputation on social media well received?

● Am I posting original content to my business pages at least once per week and getting regular likes, shares, and comments?


1. Ask for Engagement to Capitalize on Social WOM2. Listen and Respond. To Everyone.3. Advertise on Social.4. Create Compelling Offers5. Use Video and Live Video6. Take Advantage of Influencers to Drive New Business7. Make Tools & Automation Your Best Friend

7 Tips To Help


1. Ask For Engagement to Capitalize on Social WOM

-Ask people to SHARE, LIKE, COMMENT, and TAG FRIENDS

-77% of consumers are more likely to buy from a business recommended by family or friends!


Ask For Referrals, Too!

A referral is the BEST gift a customer can give to you this holiday season!

→ If you really are a likeable business, they’ll be happy to tell a friend.


Social Media =The New Word Of Mouth


2. Listen and Respond. To Everyone.

“Life is 10% what happens to you and 90% how you react to it.”

-Charles Swindoll


Don’t miss sales opportunities!

But what happens if you get a negative comment?

• Delete it?NO! Deleting tells your customer “I don’t care.”

• Ignore it? NO! No response is a response.


LAST: Listen Apologize, Solve, & Thank

1. Respond Publically 2. Resolve Privately

....ASAP!


Respond with Surprise and Delight this Holiday Season!


Surprise and Delight this Holiday Season!


3. Advertise on Social → Make sure your updates are actually seen by your audience.

Use Facebook, Instagram, and Pinterest Ads!

Why Advertise on Social?Facebook Reachageddon The End of Organic Reach. If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically


Create Smart Audiences Reach the people who matter most to your business.


4. Create Compelling Offers

Offer Pages drive social and mobile traffic to your company’s

websites

→ Enables you to bring in new leads

Why Compelling Offers?•Beautiful, customizable websites (landing pages)

•Design your own website using text, images, and video

•Drive new and repeat customers with an offer they can’t refuse

•Leverage excitement of holiday season and convenience of online redemption


5. Use Video and Live Video

Videos grab viewers attention and increase engagement

• Videos can alert customers to any Holiday campaigns you are running

• Use heartfelt message from your team to increase customer loyalty


Why Live Video?Connect and interact with potential customers in real time.

Breaking down barriers and creating a connection with your audience

Showing the authenticity of your brand

Sharing a glimpse into your business

6. Take Advantage of Influencers to Drive New Business

•Influencers = thought leaders with significant following•Listen, interact and connect with them!•Follow Influencers of your choice•Comment on their posts•Share their published content•Message them and ask for a connection!


How to Connect with Influencers

Follow the influencer to receive updates from them

When you feel close enough to your influencer, connect with them!


Examples of Influencers


7. Make Tools & Automation Your Best Friend

Successful social media takes care and regular attention, which takes

time!

→ 80% of social media users are on mobile. Interact with them on-the-go, where they are, using mobile apps!


Tools To Automate and Ease


About Likeable Hub

• Use thousands of content ideas at your fingertips and pre-plan your posts for the most effective times

• Automatically scheduled industry-specific content for Facebook, Twitter, LinkedIn, and Instagram

Content Creation & Scheduling


TurboPost™ Technology


Offer Pages….


7 Ways to Use Social Media this Holiday Season

1. Ask for Engagement to Capitalize on Social WOM2. Listen and Respond. To Everyone.3. Advertise on Social.4. Create Compelling Offers5. Use Video and Live Video6. Take Advantage of Influencers to Drive New Business7. Make Tools & Automation Your Best Friend


WANT TO LEARN MORE? See how you Likeable Hub and Post Planner can help you be more successful

by automating social media

1. SET UP a time to learn more!2. SAVE BIG $$ on packages before 12/23

-SET UP a free demo at LikeableDemo.com -OR CALL 212.359.4347

-Follow GET STARTED NOW link at PostPlanner.com


Questions | Grand Prize!

Redeem your Likeable offer at LikeableDemo.com or call 212-359-4347!

Get a free copy of The Art of People with purchase of subscription to

Likeable Local by 12/23!


Use Coupon Code PP50 at PostPlanner.com to recieve 50% off!