7 ways to grow your business during the holiday season

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#JANY @DaveKerpen CEO Likeable Local 7 Ways To Grow Your Business During the Holiday Season #7waysholidayweb inar

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Page 1: 7 Ways to Grow Your Business During the Holiday Season

#JANY

@DaveKerpenCEOLikeable Local

7 Ways To Grow Your Business During the Holiday Season

#7waysholidaywebinar

Page 2: 7 Ways to Grow Your Business During the Holiday Season

Social Media Health Check....

● Do I have regular interactions with happy customers and prospects online?

● Is my participation and reputation on social media well received?

● Am I posting original content to my business pages at least once per week and getting regular likes, shares, and comments?

#7waysholidaywebinar

Page 3: 7 Ways to Grow Your Business During the Holiday Season

1. Ask for Engagement to Capitalize on Social WOM2. Listen and Respond. To Everyone.3. Advertise on Social.4. Create Compelling Offers5. Use Video and Live Video6. Take Advantage of Influencers to Drive New Business7. Make Tools & Automation Your Best Friend

7 Tips To Help

#7waysholidaywebinar

Page 4: 7 Ways to Grow Your Business During the Holiday Season

1. Ask For Engagement to Capitalize on Social WOM

-Ask people to SHARE, LIKE, COMMENT, and TAG FRIENDS

-77% of consumers are more likely to buy from a business recommended by family or friends!

#7waysholidaywebinar

Page 5: 7 Ways to Grow Your Business During the Holiday Season

Ask For Referrals, Too!

A referral is the BEST gift a customer can give to you this holiday season!

→ If you really are a likeable business, they’ll be happy to tell a friend.

#7waysholidaywebinar

Page 6: 7 Ways to Grow Your Business During the Holiday Season

Social Media =The New Word Of Mouth

#7waysholidaywebinar

Page 7: 7 Ways to Grow Your Business During the Holiday Season

2. Listen and Respond. To Everyone.

“Life is 10% what happens to you and 90% how you react to it.”

-Charles Swindoll

#7waysholidaywebinar

Page 8: 7 Ways to Grow Your Business During the Holiday Season

Don’t miss sales opportunities!

Page 9: 7 Ways to Grow Your Business During the Holiday Season

But what happens if you get a negative comment?

• Delete it?NO! Deleting tells your customer “I don’t care.”

• Ignore it? NO! No response is a response.

#7waysholidaywebinar

Page 10: 7 Ways to Grow Your Business During the Holiday Season

LAST: Listen Apologize, Solve, & Thank

1. Respond Publically 2. Resolve Privately

....ASAP!

#7waysholidaywebinar

Page 11: 7 Ways to Grow Your Business During the Holiday Season

Respond with Surprise and Delight this Holiday Season!

#7waysholidaywebinar

Page 12: 7 Ways to Grow Your Business During the Holiday Season

Surprise and Delight this Holiday Season!

#7waysholidaywebinar

Page 13: 7 Ways to Grow Your Business During the Holiday Season

3. Advertise on Social → Make sure your updates are actually seen by your audience.

Use Facebook, Instagram, and Pinterest Ads!

Page 14: 7 Ways to Grow Your Business During the Holiday Season

Why Advertise on Social?Facebook Reachageddon The End of Organic Reach. If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically

#7waysholidaywebinar

Page 15: 7 Ways to Grow Your Business During the Holiday Season

Create Smart Audiences Reach the people who matter most to your business.

#7waysholidaywebinar

Page 16: 7 Ways to Grow Your Business During the Holiday Season

4. Create Compelling Offers

Offer Pages drive social and mobile traffic to your company’s

websites

→ Enables you to bring in new leads

Page 17: 7 Ways to Grow Your Business During the Holiday Season

Why Compelling Offers?•Beautiful, customizable websites (landing pages)

•Design your own website using text, images, and video

•Drive new and repeat customers with an offer they can’t refuse

•Leverage excitement of holiday season and convenience of online redemption

#7waysholidaywebinar

Page 18: 7 Ways to Grow Your Business During the Holiday Season

5. Use Video and Live Video

Videos grab viewers attention and increase engagement

• Videos can alert customers to any Holiday campaigns you are running

• Use heartfelt message from your team to increase customer loyalty

#7waysholidaywebinar

Page 19: 7 Ways to Grow Your Business During the Holiday Season

Why Live Video?Connect and interact with potential customers in real time.

Breaking down barriers and creating a connection with your audience

Showing the authenticity of your brand

Sharing a glimpse into your business

Page 20: 7 Ways to Grow Your Business During the Holiday Season

6. Take Advantage of Influencers to Drive New Business

•LinkedIn Influencers = thought leaders•Listen, interact and connect with them!•Follow Influencers of your choice•Comment on their posts•Share their published content•Message them and ask for a connection!

#7waysholidaywebinar

Page 21: 7 Ways to Grow Your Business During the Holiday Season

How to Connect with Influencers

Follow the influencer to receive updates from them

When you feel close enough to your influencer, connect with them!

#7waysholidaywebinar

Page 22: 7 Ways to Grow Your Business During the Holiday Season

Influencers on Pulse

#7waysholidaywebinar

Page 23: 7 Ways to Grow Your Business During the Holiday Season

7. Make Tools & Automation Your Best Friend

Successful social media takes care and regular attention, which takes

time!

→ 60% of social media users are on mobile. Interact with them on-the-go, where they are, using mobile apps!

#7waysholidaywebinar

Page 24: 7 Ways to Grow Your Business During the Holiday Season

Tools To Automate and Ease

#7waysholidaywebinar

Page 25: 7 Ways to Grow Your Business During the Holiday Season

About Likeable Hub

• Use thousands of content ideas at your fingertips and pre-plan your posts for the most effective times

• Automatically scheduled industry-specific content for Facebook, Twitter, LinkedIn, and Instagram

Content Creation & Scheduling

#7waysholidaywebinar

Page 26: 7 Ways to Grow Your Business During the Holiday Season

TurboPost™ Technology

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Page 27: 7 Ways to Grow Your Business During the Holiday Season

Offer Pages….

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Page 28: 7 Ways to Grow Your Business During the Holiday Season

7 Ways to Use Social Media this Holiday Season

1. Ask for Engagement to Capitalize on Social WOM2. Listen and Respond. To Everyone.3. Advertise on Social.4. Create Compelling Offers5. Use Video and Live Video6. Take Advantage of Influencers to Drive New Business7. Make Tools & Automation Your Best Friend

#7waysholidaywebinar

Page 29: 7 Ways to Grow Your Business During the Holiday Season

WANT TO LEARN MORE? See how you can Likeable Hub can help you be more successful

by automating social media

1. SET UP a time to learn more!2. SAVE BIG $$ on packages before Thanksgiving!

(11/23)

-SET UP a free demo at LikeableDemo.com -OR CALL 212.359.4347

#7waysholidaywebinar

Page 30: 7 Ways to Grow Your Business During the Holiday Season

Questions | Grand Prize!

Redeem your Likeable offer at LikeableDemo.com or call 212-359-4347!

Get a free copy of The Art of People with purchase of subscription to

Likeable Local by 11/23!

#7waysholidaywebinar