7 Steps: How to Run Successful Contests on Your Blog

Table of Contents:

Know your Goals and Target Market1

3 Build your Contest

Choose your Contest Type, Details and Prize2

Market your Contest

Track your Results

4

5

7 Learn and Repeat

6 Follow-Up Post-Contest

Know your Goals and Target Market

1

Know your Goals and Target Market

1

2Define your objectives to both motivate you, and give you measurable results

Align your contest goals with your business and marketing objectives

Define your target market, so you know who you need to reach

3

Choose your Contest Type, Details and Prize2

Choose your Contest Type, Details and Prize

1

2Decide on the frequency and time frame of your campaigns.

Short, weekly contests build momentum and habits in your customers.

Choose a contest type(s) that works best for your business goals and target market

Your prize is key. Keep it related to your brand, desired by your market, and suited to your contest ask.

3

Wishpond social campaigns

Build Your Contest3

Build Your Contest

1

2Make your title short, clear and actionable, with your prize and business name

Use a third party app to build your contest - it will make your life a lot easier!

Use enticing images in your contest to motivate people at a glance

3From Wishpond social campaigns

Market Your Contest 4

Market Your Contest

1

2Use email and your social networks to generate a buzz for your campaign

Promote your contest to boost your success - use website banners with clear CTA’s

Use targeted online ads to reach your market niche3

Example of website banner with CTA

Track Your Results5

Track Your Results

1

2

Track the metrics of your objectives to measure your contest success

Monitor your contest in real-time to improve it as you go

Use analytic tools like Google, Wishpond’s Social Marketing Suite, and your website

3

Example of Wishpond contest analytics

Follow-Up Post-Contest6

Follow-Up Post Contest

1

2Congratulate your winner(s) by email, on your blog, and through social sites

Follow-up with your contest participants to deepen customer relationships

Send a follow-up email to all of your participants to thank them, and invite them to your next contest

3

Example of website follow-up from Stitch Collective, who run vote contests to choose next product design

Learn and Repeat7

Learn and Repeat

1

2Learn by defining your successes and failures to make improvements going forward

When your contest is complete, take the time to compile your results and analyze them

Repeat your contest 3

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