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How to Run Successful Sweepstakes and Contests?

Andras NemesHead of Agency Sales

@ Antavo - The missing link between social and email

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We will discuss in the next 30 minutes:

1. Determine which promotions you need2. Examples3. A relevant prize4. Going viral5. Who wins?6. Promoting

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1. Determine which promotions you need

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2. Examples

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60% mobile users Optimize to mobile!

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3. A relevant prize

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What not to give:

A phone Too valuable Too cheap

More pieces, less value

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What to give:

1. Your own product

2. Gift card3. Consulting4. Complementa

ry goods5. Visibility6. VIP Treatment

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4. Going viral

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5. Who wins? – The luck and

X Factor

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Who wins? Photo, video, essay

contest The entry with the most votes wins. The 3 entry with the most votes win. 1 winner will be drawn from the top 5 entries. 3 winner will be drawn from the top 10 entries.

A winner will be drawn from the voters. A winner will be drawn from the voters, the more

you vote the better chances you have to win.

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Who wins? Sweepstakes

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7. Promoting

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1. Traffic (initial seed)2. Owned channels3. PPC4. LOPA (Leverage Other People’s

Audience)5. Opinion leaders6. Giveaway sites7. Viral incentives8. Viral (technical)

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#1 Set up your goals#2 Always optimize your promotions for mobile#3 Pick a relevant prize#4 Keep it simple#5 Incentivize to share and to go viral#6 Determine the winner with luck#7 Promote your promotions on all channels!

SUM UP

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20% discount coupon:

BCAMP20Valid till September 30th

@andrasnemesOOO