Presented  By:    Marge  Bieler,  CEO  678-­‐855-­‐6879  

marge@rareagent.com  

     

7 Key Ways to Drive Revenue Using LinkedIn

“The one thing I know is that we don’t know what we don’t know” -Werner Erhard

AGENDA: • Creating SEO Profile • Getting Your Message Out Virtually • Advanced Searches and Saved Searches • Leveraging Your Connections • What Groups to Join & Companies to Follow • Messaging Effectively • Organizing Your Connections

7 Key Ways to Develop LI Profile to Drive Sales

Crea@ng  Value  and  SEO  Profile    

Checklist ü Tag Line ü Key Words – SEO ü Updates ü Education ü URL’s ü Twitter ü Summary ü Applications ü References

“The answer my friend, is twittering in the wind.” – Bob Dylan

GeFng  Your  Message  Out  Virtually  

Social Media Meet LinkedIn:

ü  Post Twitter on LI ü  Use Hashtags - #in or #li ü  Leverage Newsfeeds ü  Leverage Connections

ü  Share in Groups ü  Connect with Others

Advanced  Search  and  Saved  Search  

ü  Search on title/role ü  Use Boolean Search ü  Retrieve/Update Searches Weekly ü  Export Connections

Advanced  Searches  and  Saved  Searches  

ü  Tip - “Identify who we know that knows who we want to know.™” – Business Development University

Leveraging  Connec@ons    

ü  Tip – Share “Other’s” Updates

ü  Updates - Filter on More ü  Review Connection’s

Recommendations ü  Leverage “2nd” Connections ü  Export Connections ü  Share Posts with Groups/

Others

What  Groups  to  Join  

ü  Join 25-50 Groups ü  Group Types – Select Carefully ü  Consider Creating a Group ü  Retrieve Updates Weekly ü  Post in Groups 2 x a Week

Following  Companies  ü  Research Company ü  Leverage Shared Connections ü  View Advanced Statistics ü  Follow Companies ü  Leverage Advanced Filters

Messaging  Effec@vely  –  People  Connec@ng   ü People Connecting - “identify who we know that knows who we want to know.™” – Business Development University ü Client Relationship Connecting – use your client’s electronic rolodex and identify ideal introductions for yourself ü Group Connecting – be where your buyers want to be

ü Q&A Connecting – identify your buyers interests (Q&A on topics) ü Rapport Building – identify ways to build rapport before connecting

Messaging  Effec@vely  –  Client  Connec@ng  A single rose can be my garden... a single friend, my world. ~Leo Buscaglia

ü  People Connecting - “identify who we know that knows who we want to know.™” – Business Development University

ü Client Relationship Connecting – use

your client’s electronic rolodex and identify ideal introductions for yourself

ü Group Connecting – be where your

buyers want to be

ü Q&A Connecting – identify your buyers interests (Q&A on topics)

ü Rapport Building – identify ways to

build rapport before connecting

Example of a message being sent to a member of a group: “Thank you for attending yesterday’s podcast or webcast. We have a complementary white paper that goes along with that webcast I’d like to share with you. We also have a series of webcasts in the same area coming up. I’d like to have you join my network so I can share those with you as they become available.”

Messaging  Effec@vely  -­‐  Groups  

Messaging  Effec@vely  –  Including  URL’s  A single rose can be my garden... a single friend, my world. ~Leo Buscaglia

ü People Connecting - “identify who we know that knows who we want to know.™” – Business Development University ü Client Relationship Connecting – use your client’s electronic rolodex and identify ideal introductions for yourself ü Group Connecting – be where your buyers want to be

ü Q&A Connecting – identify your buyers interests (Q&A on topics) ü Rapport Building – identify ways to build rapport before connecting

Q&A  Example  

Richard Angulo wrote: On Twitter in drop down menu under Name select Settings click Applications and then Remove. If no connections exists with Linkedin then I would check Linkedin Twitter settings again in drop down menu under Name select Settings click Manage Twitter Settings and check settings carefully. Question Details: -------------------- Twitter posting on LI. How do I change the Twitter Setting to stop posting to LI? I have LI setup to post on Twitter. I've checked my settings on LI and Twitter. I only see my setting on LI to post on Twitter. Cannot find any setting on Twitter where I've selected it to post on LI. Is this a bug?

ü  Ask Questions ü  Answer Questions ü  Use Advanced Search ü  Use Polls ü  Vote on Best Answers

Organizing  and  Sharing  Connec@ons  

ü  Share Profiles ü  Introduce Connections

to Others ü  Recommend Others ü  Use Folders ü  Proactively Review Your

Network

Call us at 678.855.6879 Join us online http://www.rareagent.com •  Linked In:

•  linkedin.com/in/margebieler •  linkedin.com/in/rareagent •  linkedin.com/groups/Social-Lead-Gen-Experts

•  Twitter: twitter.com/rareagent •  Facebook: facebook.com/RareAgent •  About.me: about.me/margebieler

Marge Bieler, CEO 678-855-6879

marge@rareagent.com

Join  RareAgent’s  Conversa@ons