7 key customer development tips
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To learn more, check out my video course: http://bit.ly/1bQW22WTRANSCRIPT
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7 Key Customer Development Tips
Mike Fishbein, www.mfishbein.com
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Principles of Customer Development
1. Abstract by a level2. Don’t pitch at first3. Try to prove yourself wrong4. Talk less, listen more5. Ask open-ended questions6. Get real validation7. One on one and in person is best
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Abstract by a Level
Don’t make any assumptions
Get them to tell you
Gain customer insights
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Don’t Pitch (at first)
Gain customer insights
Form partnerships
Learn what they do want
Pitch when ready
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Prove Yourself Wrong
Being wrong sucks.
But you know what sucks more?
Spending a bunch of time and money on something no one wants.
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Less Talking More Listening
To learn, you must listen
Guide the conversation...then shut up
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Open Ended Questions
Get customers talking
Learn what they do want
Until you want to learn specific things (like will they buy)
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Get Real Validation
Words are not currency
Actions speak louder than words
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How to Gather Insights
One on on and in person is bestSupplements:
SurveysFocus groupsResearchSecondary interviews
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To Learn More About Cust Dev...
Video CourseUdemy (http://bit.ly/1bQW22W)
My Book Amazon (http://amzn.to/1cusVFt)
Questions?www.twitter.com/mfishbein
Good luck validating!