four tips to win back customer trust
TRANSCRIPT
Four tips on how to win back customer trustand rebuild your brand following a crisis
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From time to time a company will go through a crisis that damages the
brand and effects the public’s perception.
This brings up two questions that the brand must answer…
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How do you rebuild public confidence in
the brand?
How do you win back customer trust?
and
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Here we have four tipson how to win back
customer trust…
1. Respond openly to immediate customer concerns
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Address customer anxietyand
vow to fix all issuesin order to
win back the trust of your customers.
2. Be transparent about the people responsible
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Be honest and ruthlesswhen you rid your companyof the people responsible.
3. Realign all internal teams behind the brand’s values
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Promote inter-departmentalcollaboration and prioritize
brand education among all staff.
Ensure the brand is communicating integrity and
reliability.
4. Take a radical step11
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Make an ambitiousbut brand-mending move.
Give yourself a competitive advantage in order to repay
loyal customers and shareholders.
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Show the world that your company has the courage to change in the name of
the brand’s values.