7 Festive Tipsfor Retailers

Actionable insights to help retailers increase consumer engagement this Christmas

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Offer consumers money-off discounts

In Christmas 2012, emails with money-off discounts received an 11% increase in unique open and click rates when compared to percentage off discounts.

Be clear about opening times

Online searches for store opening times increase by 40% in December – make sure you clearly display your opening times across all channels and devices.

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Beware fraudsters in the witching hour

28% of leading e-commerce companies suffer from fraud most between 9pm and 12 midnight – make sure security is tight during these periods.

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Get personal with your customersLast Christmas, emails with personalised subject lines were 11% more likely to get opened. Use consumer insight to tailor offers and messages and drive your open rates higher than ever before.

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Don’t rely on BOGOF emails

BOGOF emails received a 7% lower open and click rate when compared with standard emails last Christmas. Why not concentrate on your click and collect offering instead? Demand has increased by 38% in the last year.

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CLICK & COLLECT

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Keep online transactions fast

If ID checks for online transactions take longer than five minutes then 35% of consumers will leave and go elsewhere – don’t leave people waiting at the checkout.

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Choose the right time to be social

Traffic to social media sites is highest in the days just prior to Christmas Day. Increase activity to meet consumer behaviour and capitalise on emerging sites like Pinterest which has grown 82% year-on-year.

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@ExperianMkt_UK #FestiveInsights

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All data and statistics contained within this document is derived from Experian insight and research and is accurate as of December 2013. © Experian 2013. All rights reserved. Experian Ltd, Landmark House, Experian Way, NG2 Business Park, Nottingham NG80 1ZZ. Registered in England and Wales under the company registration number 653331. VAT No. GB 887 1335 93