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5 Customer Experience Tips for Retailers During The HolidaysHoliday shopping is officially in full swing. That means it's the most stressful time of the year for retailers — dips in reviews and less time to respond to that feedback. As shoppers rely on digital to do product research and read reviews, retailers must provide a multichannel experience.

Check out these tips to learn more about what retailers should do to maintain their customer experience during this holiday season.

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+50%50 or more reviews can boost your search rank by 50 percent

+266%50 more reviews will also increase your click-through rates by 266 percent, compared to companies with no reviews.

1. Ask customers for reviews. According to new research from e-commerce company ChannelAdvisor, 72 percent of shoppers read multiple reviews before visiting a retailer for holiday shopping. Streamline your review requesting process during the holiday season by creating templates to request reviews for all major social sites. Send requests via email and text to maximize responses.

Hi, Thanks for visiting our store today.

Can you take a minute to tell us about your experience? Reply “YES” to continue.

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2. Be responsive to shoppers. Respond to reviews and customer queries. Responding to reviews demonstrates a commitment to customer experience and helps influence conversations your brand.

Be mindful of customers commenting on higher prices, availability of trending holiday gifts, and convenience, given the supply chain crisis. Surprise shoppers this season by being the most responsive retailer they encounter. Scale and response efforts with custom response templates.

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3. Accumulate positive reviews.

Act on the feedback you receive about your top-performing stores and use it to improve the shopper experience. By improving the experience in those stores and continuing to ask for reviews, you'll inevitably receive more positive customer feedback. Leverage Reputation’s centralized inbox in order to swiftly acknowledge feedback.

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4. Get social during the holidays. Engaged users on social networks are more likely to convert to being customers at your store for their holiday shopping.

Social media is an excellent way to discuss upcoming Black Friday or Cyber Monday deals or changes in store hours. Schedule tweets ahead of time to ensure you don't miss the opportunities to inform your shoppers. Carefully monitor and listen all social channels to ensure you respond to all customer comments and feedback.

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5. Lean into Google to maximize visibility. Shoppers need to find you online to learn about you. Accurate listings on sites attract more customers. A Google Business Profile has more influence on a business’s local visibility than any other factor.

Ensure your location’s hours of operation, address, and phone number are up-to-date. Keep your Q&A updated to save yourself time by answering questions before they are asked.

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Keep your customers jolly! Reputation can help your business with all of these tips. Our platform offers solutions such as automation, templates, workflows, and even managed services that can make this holiday season much less stressful.

Don't let the crunch time of the holidays damage your reputation and customer experience. Contact us to learn more.