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game changer:

The 1980s

Lee Clow

With the 60th anniversary of Cannes Lions

comes a celebration of the iconic work that

changed the landscape of advertising.

Steve believed in advertising. Marketing

Communications. Marcom. And yes, we met

every week. He hated most of the existing

Apple products, they were boring beigeboxes, and he was many months away from

a new product. But we had to say something.

Think Different. It was a celebration of

Steves Apple. The old Apple. And the new

Apple he envisioned.

Winning Work:

The 1980sApple 1984

Apple's 1984commercial wastransmitted onlytwice, but that wasenough. It won theGrand Prix atCannes Lions in

1984 and has continued to win industry

plaudits for TBWA\Chiat\Day since.Featuring a Big Brother character(representing IBM), and a young model witha sledgehammer who shatters the order(representing Apple), the commercial almostdidnt air at all, and caused much controversywithin Apple itself.

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PRide of Place11 most awarded countries

USA

106

Brazil

96

Australia

71

UK

71

India32

New Zealand31

South Africa31

Germany

59

France

39

Sweden

33

Japan

32

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14 remaining categories

Film Craft Lions

Branded Content & Entertainment Lions Titanium and Integrated Lions

Palme d'Or

Creative Marketer of the Year

Independent Agency of the Year

Grand Prix for Good Lion of St. Mark

Holding Company of the Year

Network of the Year

Agency of the Year

Cannes Chimera Winners Young Lions Film Winners

Young Lions Marketers Winners

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Social activityVOLUME BY COUNTRY (1 SIDE OF CUBE = 1%)

USA

Australia

France Other

Spain

Mexico Germany

Portugal

SwedenBrazil

India

United Kingdom

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1989 3,582

1990 3,749

1991 3,778

1992 5,909

1993 6,269

1994 7,142

1995 8,547

1996 9,248

1997 11,151

1998 12,425

1999 13,102

2000 16,347

2001 19,014

2002 17,258

2003 16,392

2004 18,706

2005 22,101

2006 24,863

2007 25,569

2008 28,284

2009 22,652

2010 24,242

2011 28,860

2012 34,301

2013 35,765

number of entries since 1989

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style spottingback to the 80s

@Nikita_ershov @TeodoraBlindu @gerryhuman @MaxdeCastro

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1950s 1980s1960s 1970s 1990s 2000s