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#CannesLions

60 Years of Cannes Lions

1990s

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a u t h e n t i c ,

i f   y o u ’ r e

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GAME CHANGER:THE 1990S

FERNANDA ROMANO Quadri-lingual, multi-award-winning, CCO

and Partner at Naked Brasil, this digital guru

is funny, too: "We were working at DM9DDB

in São Paulo, my area was called 'othermedia and special projects' and the agency

got a brief from Henkel to build a new

website for its super-glue. Every few days Igathered the whole team into my office tochat. I would go to a grocery store across the

street, get a few boxes of chocolate, a couple

of big bottles of soda and, as we didn’t have

enough chairs – we didn’t have room for thatmany chairs anyway – we all sat on the floor.

The joke in the office was that 'the Internet

was down.' Yes, they thought that was funny."

With the 60th anniversary of Cannes Lionscomes a celebration of the iconic work that

changed the landscape of advertising.

CREATIVE MARKETER OF THE YEARCOCA-COLA 

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WINNING WORK:

THE 1990SHENKEL " REALITY ADVERTISING  " Super Bonder's most famous benefit is thatit sticks forever. This campaign asked, why tellpeople that when you can show them?DDM9DDB glued a (now very dated)computer monitor to a wall, pointing a

webcam at the gravity-defying unit, andprompting web surfers to type in messages,which they could then watch appear on themonitor in real time.The campaign went on for123 days and attracted half a million activeparticipants in 80 countries.

DELEGATE POLL

MUST-KNOW FRENCH

Bonjour Merci Beaucoup 

Champagne 

S'il vous plaît 

Parlez-vous français? 

Rosé 

C'est la vie    G   a   g    n   e    rDélicieux 

Vous êtes magnifique 

Je voudrais du vin 

 On va se saouler 

Renard 

Combien     B   i    è

    r   e

   U    n   i    q   u   e

Une autre bière 

Gratuit 

C'est ce soir 

Patience 

   A   t   t   e    n   d

Vous êtes si belle    O   u   i

Vin Blanc

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STYLE SPOTTINGSHIFT DRESSES

9,474 PHOTOS TAGGED #CANNESLIONS THIS WEEK16 JUNE 2013 17 JUNE 2013 18 JUNE 2013 19 JUNE 2013 20 JUNE 2013  

@anatshr Charlotte Claudette @iamskb

1596 1873 1903 1521   2581 

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